Analysis on the Present Situation of Golf Industry
With the development of society and the continuous improvement of people's living standards, especially after 20 16 golf returned to the Olympic Games, the global golf fitness and leisure sports have been developing continuously. By the end of 20 16, there were 3316 golf courses in the world, which were distributed in 208 countries, but 74% of them were concentrated in economically developed countries such as the United States, Canada, Japan and South Korea.
Golf fitness and leisure sports have been very popular in developed countries, and the development momentum is good. Take Korea as an example, the golf population in Korea has maintained steady growth for six consecutive years, with an average annual growth rate of 1 1.6%. By the end of 20 17, the golf population in Korea had reached 4.69 million, an increase of 820,000 over the previous year, with a year-on-year increase of 2 1.29%.
Chart 1:20 12 to 20 17 Changes of golf population in Korea (unit: 10,000 people,%)
Source: Organized by Prospective Industry Research Institute.
In contrast, as a country with a population of 65.438+0.3 billion, China's golf consumption population is less than 5 million, and its core population is less than 65.438+0 million. The development of the whole industry is not satisfactory.
Compared with developed countries, golf is still a new sport in China, and it is recognized as a sport with high consumption and large resources. It is also equal to land waste, water waste and environmental pollution, and its sports essence, popular characteristics and economic and social value are extremely weak.
Therefore, the overall number of golf courses in China has grown slowly, especially after 20 14 years, golf courses have been cleaned up and rectified, and golf courses have continued to decline. 20 17 1 10, ministries and commissions such as the National Development and Reform Commission, the Ministry of Land and Resources and the Ministry of Environmental Protection jointly announced that the cleaning, rectification and comprehensive verification of golf courses had been completed. After this clean-up and rectification, there are 683 original golf courses in China, of which 496 have been rectified and retained, and 87 have been banned, cancelled, revoked or closed by themselves. Among them, the number of golf courses in Guangdong, Beijing and Hainan ranks in the top three, with 77, 54 and 45 respectively, accounting for 15.5%, 10.9% and 9. 1% respectively.
Chart 2: 10 regions with the largest number of golf courses in China (unit: 10)
Source: Organized by Prospective Industry Research Institute.
Not only that, the total number of golf rounds has also continued to decline. According to the data, in 20 17 years, * * produced 9.89 million rounds, which was 30,000 rounds less than that in 20 15 years and close to the level in 20 10 years.
Chart 3: Total golf rounds in China from 2009 to 20 17 (unit: 10,000 rounds).
Source: Organized by Prospective Industry Research Institute.
Obviously, the gap between the public's ideological understanding and economic level and foreign countries, as well as the conservative understanding of some problems encountered by relevant departments in the development process, have restricted the development of golf industry. According to the data of 20 16 China Golf Industry Index, 58.82% people think that the operation of the golf industry will remain unchanged or deteriorate, and they are pessimistic about the future development of the golf industry.
Chart 4: Operation Distribution of Golf Industry (Unit:%)
Source: Organized by Prospective Industry Research Institute.
However, golf, as one of the four big noble sports with the same reputation as tennis, snooker and bowling, plays an important role in the sports industry called "sunrise industry" in China. With the government guiding and standardizing golf as a type of sports industry, the policy has changed from the original aristocratic leisure and entertainment projects to ordinary sports fitness and leisure projects, and the development of golf industry is expected to be on the right track and eventually achieve benign development.
Development prospect of golf industry
In the past 30 years, the problems in golf development have become more and more clear, and the hidden factors behind the problems have gradually emerged. After continuous exploration and research, the development of golf industry in China is gradually on the right track. In the process of building China into a sports power in the future, golf will become an important part of sports development in China, and it will also become a sports event that more ordinary people can participate in.
The 13th Five-Year Plan for Golf Development (Draft for Comment) points out that during the 13th Five-Year Plan period, it is necessary to form a golf development pattern with a more solid development foundation, a more scientific development mode, a great increase in popularity, an overall improvement in competitive level and a more perfect industrial system. The main objectives are as follows:
Chart 5: Major Goals of the 13th Five-Year Plan for Golf Development
Source: Organized by Prospective Industry Research Institute.
During the "Thirteenth Five-Year Plan" period, the main tasks of golf industry development are: to lay a solid foundation for development, change the development mode, vigorously promote the popularization of golf, comprehensively improve the competitive level, and vigorously promote the development of golf industry. Specific measures include reducing the maintenance cost of golf courses, increasing the number of golf driving ranges, limiting the number of standard golf courses, lowering the golf consumption threshold, and broadening the golf consumption groups.
In a word, China is in the decisive stage of building a well-off society in an all-round way. It is necessary to firmly establish the new development concept of "innovation, coordination, green, openness and enjoyment", vigorously implement the strategy of "innovation leading and opening up", link the development of golf fitness and leisure sports with meeting people's needs for a better life, and promote the deep integration of national fitness and national health, which is conducive to building a healthy China, promoting economic and social development, and enhancing people's happiness, national cohesion and national cohesion.
The above data and analysis are all from "Analysis Report on Development Prospect Forecast and Investment Strategic Planning of China Golf Industry from 2065438+08 to 2023" issued by Prospective Industry Research Institute.