According to a report by the National Broadcasting Corporation (NBC) on the 29th, American rapper Lil Nasx, who quickly became popular with a song "The Road to an Ancient Town", and new york street fashion brand MSCHF jointly launched a "Satan's Shoes". On the 29th local time, a limited number of 666 pairs were sold at the price of 10 18 USD each (about 666 1 RMB).
"666" is usually used to refer to Satan in the Christian context.
It is worth noting that the MSCHF team told NBC on the 28th that the soles of each pair of shoes contained a drop of human blood, which was taken from the team members.
It can be seen that these shoes are modified from Nike's Air Max 97, but the Nike logo on the original shoes is still clearly visible. The cross, the red "blood" on the sole, the five-pointed star-shaped pendant on the shoelaces, the box painted with demons and skeletons, and the words "Luke 10: 18" (the chapter in the Bible in which Satan fell from the sky) all caused great controversy.
I don't know if it was intentionally put in the near future, but March 28th is Palm Sunday this year. On social media, some Christians vent their anger on Lil Nas X and Nike.
"Is Nike crazy?" Some netizens still don't know the specific situation.
On the eve of the release of Satan's Shoes, Lill Nas X released a new song on Friday (26th). In the music video (MV) of that song, the rapper was lured out of the Garden of Eden, fell into hell, and then gave the devil a lap dance. Since its release, MV has been played 29 million times on the Internet.
After being greatly criticized, Lill Nas X still tweeted on the 28th: "You must admit that this shoe has taken a lot of effort! You cannot lie for no reason. "
On the same day, he also released a video stunt called "Lill Nas X apologizes for Satan's shoes" on the overseas video platform. But instead of apologizing in the video, he played a video clip of the new song.
By the way, this is not the first time MSCHF has played this routine. This street brand in new york has previously sold an improved version of Nike Air Max97 shoes, which are called "Jesus shoes" and the soles contain "holy water" allegedly taken from the Jordan River.
On March 18, Nike just disclosed the results of the third fiscal quarter of fiscal year 20021. Due to the spread of the COVID-19 epidemic, the company's revenue in most parts of the world has declined, and only in Greater China has it increased, reaching 5 1%, helping its total revenue to maintain a positive growth of 3%.
It is worth noting that on March 18, Nike just disclosed the results of the third fiscal quarter of fiscal year 20021. Due to the spread of COVID-19 epidemic, the company's revenue in most parts of the world has declined, and only the revenue in Greater China has increased as high as 5 1%, which has helped its total revenue maintain a positive growth of 3%.
Although John Donahoe, CEO of Nike, said in the Financial News that "I have never been so confident in Nike's leadership and team", the figures in the financial report can prove that without the support of the China market, his confidence will be greatly reduced.
The financial report shows that in the three months ended February 28th, Nike achieved revenue of 654.38+004 billion US dollars (about 67.94 billion yuan), an increase of 3% over the same period of last year; The net profit was USD 6,543.804 billion, a year-on-year increase of 765,438+0%. Among them, the revenue of Greater China increased by 565,438+0% year-on-year to US$ 2.279 billion.
Although Nike didn't mention too much about the contribution of China market to its revenue, many foreign media reported that Nike's revenue growth was entirely due to the company's growth in Greater China, which helped it offset the impact of the 65,438+00% decline in revenue in North America and the closure of 45% stores in Europe, the Middle East and Africa.
In fact, the contribution of China market to Nike's revenue is not only reflected in a single fiscal quarter. In fiscal year 20 19/2020, the company's sales in Greater China increased by 8%, which was the sixth consecutive year.
On March 10, 20265438, local time, Adidas announced the fourth quarter and annual results of the group in fiscal year 2020. Sales in the fourth quarter resumed growth, with a year-on-year increase of 65,438+0% to 5.55 billion euros, slightly better than analysts' expectations.
Regionally, Adidas' annual sales in North America decreased by 9%, in Europe by 65,438+02% and in Asia-Pacific by 65,438+07%. Although Greater China got off to a bad start, it achieved 7% growth in the fourth quarter, and the annual sales decreased 15% year-on-year.
Adidas announced that due to the differences between Greater China and other Asia-Pacific regions, financial data will be reported separately from 202 1.
In the past five years, Adidas' sales in North America and Greater China have doubled.
Adidas also listed Greater China as one of the three strategic key markets, and predicted that in the next few years, the Greater China market will become the fastest growing sporting goods market in the world.
As part of the company's new strategy from 2020 to 2025, Adidas also listed Greater China as one of the three strategic key markets. Among them, Beijing and Shanghai are two global cities in Adidas Greater China.
Adidas fell more than 6.49% to 26 1.55 euros on the Frankfurt Stock Exchange in Germany on the 25th, and its market value evaporated by about 3.5 billion euros, or about 27 billion RMB.