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How to do the gym marketing plan is more appropriate? Any good suggestions?
At present, the marketing methods of most gyms are still relatively traditional, generally in the form of local promotion and circle of friends promotion. But now there are a large number of merchants in local promotion and circle of friends, so it may be difficult for our clubhouse to stand out from them and we can adopt some better marketing methods.

First, clear the purpose of marketing promotion. Many bosses set the marketing purpose as specific sales, which seems to be very direct, but it is actually inappropriate, because it is difficult to directly translate marketing promotion into specific sales, and it is also difficult to directly measure the quality of marketing activities through sales, because our promotion has several key steps: acquiring potential customers-following customers-forming transformation. In this process, the first thing we should do is to obtain potential customers, and the first goal of marketing activities should be to obtain the number of potential customers. So what are the ways to get potential customers quickly? First, distribute leaflets with platform QR code to stimulate users to scan the code, and quickly obtain the telephone number and basic information of submarines through automatic diving tools; Second, hold limited-time snap-up activities to quickly detonate the market by stimulating users' enthusiasm for sharing. Third, by attracting users to participate in the experience class, combined with bargaining and group buying, the user conversion is improved.

If you want to do a good job, you must sharpen your tools first. Finding a good tool often gets twice the result with half the effort.

I hope you are satisfied with my answer. I hope it can be adopted. Thank you.