Network marketing can replace some traditional marketing activities, but it cannot be completely replaced. The reason is that e-commerce cannot replace physical stores. In addition, the purpose of marketing is to acquire users through channels and realize transformation, but online marketing cannot be completely achieved. Network is the carrier of marketing, but it is not the whole of marketing. But network marketing and traditional marketing also need to be integrated to achieve more accurate marketing.

First, the network is not the only channel for marketing, and many terminal marketing needs the promotion of traditional marketing.

The traditional 4P marketing theory includes product, price, channel and publicity. Network marketing can package products and price information through the Internet and reach users, but marketing is omni-channel and has many aspects, including online and offline retail.

Some products that are not ready-made or have a weak sense of experience can be accessed through the Internet. But in acquiring users, face-to-face marketing is often better.

For example, pushing around, small advertisements in transportation hubs, release of housing information, community commercial services, products and services that need to be delivered to households, promotion in front of physical stores, and acquisition of seed users are all real traditional marketing methods, that is, activities and drainage in front of stores and communities.

Nowadays, the paper media has declined, and the marketing network is normal. However, just like e-commerce and physical stores, no one can replace anyone. Similarly, users need experiential marketing, and the network cannot reach all users. So if it is limited to Internet marketing, some users will not get it.

Second, online marketing can reach information faster and more efficiently, but traditional marketing is more emotional and sticky.

Network marketing costs are low, such as community marketing. But there are also some advertisements that are not cheap, such as today's headlines and other open APP interfaces, which are very expensive.

Internet marketing is very efficient and spreads quickly. Virus marketing and fission marketing are concepts. However, efficiency coverage is not the most important thing in marketing. Finding accurate users is the essence of marketing. At this point, traditional marketing communication is weaker, but it is more vertical in cultivating users.

The most essential thing is that users need to experience, which is also the essence of retail. Network marketing can design a lot of bait, do drainage and transformation, and also realize more repurchase through membership marketing, but whether users pay in the end is another matter.

The closer to the experience, the lower the value of online marketing. Face-to-face emotional interaction makes users more sticky, and marketing during this period is mostly traditional.

Third, only when network marketing and traditional marketing cooperate with each other can we achieve more accurate marketing results.

Network marketing and traditional marketing do not need to be mutually exclusive, which is actually the distinction and choice of marketing methods. According to different products and services, different consumer groups and user habits, through more reasonable channel construction and marketing design, the transaction purpose can be achieved.

Marketing is to obtain more accurate users, complete transactions, use more methods and tools and achieve more sales.

Nowadays, paper media, radio and TV stations are all traditional marketing, but outdoor advertisements, car advertisements and leaflets are also listed here, and the effect is not bad.

Some small shops with many floating customers can use traditional marketing, such as small restaurants in railway stations, convenience stores and 10 yuan stores. Gyms and new beauty products are also suitable for promotion.

It used to be all-round marketing propaganda, but now what is needed is effective marketing. Traditional marketing and network marketing form a joint force to maximize value.

To sum up, the advantages and value of online marketing are beyond doubt, and this is not only a trend, but a normal marketing standard. Traditional marketing mode is also valuable, but it will not be the main mode, but it is more valuable in many ways.

In the end, it is still a question of how to combine them and give full play to their respective advantages. The essence of marketing is constantly changing, and it is never static. Nowadays, many well-made products are operated in dual marketing mode, such as VIVO, OPPO mobile phone, Coca-Cola and Gree.