The overall design is transformed from the initial letters L and N of LI and NING. The main color is red, which is vivid, exquisite, beautiful, dynamic and modern, and fully embodies the vitality and enterprising spirit contained in sports brands.

The symbolic meaning of Li Ning brand trademark: flying red flag, burning youth torch, warm and rhythmic melody and vitality.

Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. It has established a huge retail distribution network and supply chain management system in China, and continues to increase its e-commerce status; Li Ning Company was listed in Hong Kong in June 2004. By the end of 2020 10, the market value of Li Ning Company has exceeded 1000 billion Hong Kong dollars.

Extended data:

Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on developing five core categories of basketball, running, training, badminton and sports fashion. Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.

In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.

Baidu Encyclopedia-Li Ning