And assist various functional departments to carry out various publicity activities, such as karaoke singing competitions, cultural performances, street consultation, academic activities in clinical departments, scientific research and teaching, etc. In my opinion, the staff of the propaganda department are United, active and effective. These two officers often work overtime without pay. Under the difficult circumstances, they gradually opened up a new world of propaganda work in central hospitals. Compared with hospitals in urban areas, our hospital has achieved remarkable results in publicity work. The leaders of Xiangfan Daily, Xiangfan TV Station and Xiangfan People's Broadcasting Station have a positive attitude towards the work of the Propaganda Department of Xiangfan Central Hospital, and have been rated as advanced units for three consecutive years. Hubei Institute of Health System Politics also rated our hospital as an advanced unit. As a propaganda section chief, I have also done some work, mainly:
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First, focus on the "thinking" of the party Committee. In my opinion, in terms of doing a good job and coming up with good ideas, coming up with good ideas is the main responsibility of the propaganda section chief. Therefore, I focus my work on trying to figure out the work intention of the party Committee, and often assign the task of writing manuscripts. For matters involving the overall work of the hospital, I focus on using words, television, photography, bulletin boards and other propaganda means. For example, the internal medicine building has been designated as a "popular project" by the municipal government, which is a great event and a good thing for Xiangfan Central Hospital. My eyes were fixed on the building, and I organized more publicity activities when the project was initiated, the main project was completed, the building was completed and the ceremony was held. It was only in April that the preparatory ceremony began. I organized my efforts to compile and print the picture album of Xiangfan Central Hospital, and published many articles in newspapers, television and radio, including * articles in the first and second editions, so that all the citizens in Xiangfan knew that after the opening of the Central Hospital Building, I was thinking about how to eliminate misunderstandings and attract patients. I have repeatedly advised hospital leaders to write "no price increase" articles and organize TV reports. Co-authored in-depth reports such as Enlightenment from All-Star Ward Building with Comrade Zhu Xiaomin. Both Hubei Daily and Xiangfan Evening News agreed to use the draft.
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The production and replacement of hospital bulletin board content is a big problem. This task can't be completed by the department, because the medical staff in the department are busy, and the quality and effect of the bulletin board made by non-professionals are poor. It is also impossible to rely on the strength of the propaganda department itself, because there are more than * * billboards in the whole hospital, and only one artist in the propaganda department is too busy. In order to solve this problem, we have adopted the methods of submitting papers by various departments, organizing and arranging contributions by the propaganda department, and inviting professionals outside the hospital to assist in the production, which not only saves funds, but also improves the production quality.
In order to publicize the new technology and new business of the hospital, introduce experts and carry out health education, we have compiled and issued the Guide to Drug Use for Inpatients, which is revised once a year and printed 10000 copies. The hospital not only didn't pay a penny, but also improved the publicity effect.
Second, find out the laws of news organizations and clear the way. The establishment of the socialist market economic system has greatly changed the operating rules of news organizations. The most prominent changes in health promotion can be reflected in three aspects: first, from free publicity to appropriate paid publicity. At present, most news organizations can't eat "imperial grain" and rely on income to support themselves. However, they are different from enterprises in promoting health units. They want to charge the health unit more, but they dare not charge more. The second is to seek the balance of reporting strength by taking advantage of the fact that health units are also competing with each other; Third, the right to solicit contributions from secondary departments is increasing. In view of these characteristics and changes, I, as the publicity section chief, am also trying to adapt to the changes and clear the way for improving the contribution rate.
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First, make full use of the fact that news organizations are still "treating health care with special respect" and publish more articles with less money. For example, last year, we contributed * * articles to TV stations, some of which were pure advertising articles introducing medical devices. We all contributed to the news through various relationships and flexibility. Xiangfan Daily has a strong concept of income generation. They regard news articles as advertisements for various reasons, while we change them in various ways. For example, last year, our hospital implemented a commitment system as news distribution, while similar articles in almost all units in the city were distributed as advertisements.
Second, I want to use the newspaper to enliven the layout and publish more hospital articles. The column of "Gym" jointly organized by us and Xiangfan Daily and the column of "Seeking Doctors and Asking Drugs" jointly organized by Xiangfan Radio not only mobilized medical staff to join the propaganda work and take the initiative to participate in the propaganda work, but also enlivened the layout of some major news organizations and improved the readability of newspapers.
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Third, take the initiative to build good relations with relevant departments responsible for publicity. If they go to the hospital to see a doctor, we take the initiative to guide the doctor to the hospital. We take the initiative to visit them, help them within our power and ask them to do things. Through these methods, the corresponding departments of the propaganda department and news organizations, and even individuals who often deal with the propaganda department and news organizations, have increased their feelings. A few days ago, when the Municipal Image Office went to the hospital for examination, it almost gave the hospital a "yellow card". I greeted the relevant personnel of two TV stations and newspapers respectively, and they all said: Try not to show the image of the hospital, don't name the hospital, and inform us in time afterwards.
Third, don't forget the task of hospital propaganda department, and make a good "cut"
The hospital propaganda department is different from my reporter in the newspaper. He just wants to be responsible for the party Committee and leaders of the hospital, and nine propaganda that is beneficial to the hospital. If it is not beneficial, it will not be publicized. So, those things can be publicized and those things can't be publicized. What angle do you choose to report "cut"?
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