What many start-ups often say is, why doesn't anyone come to buy clothes? Why is business so bad? Actually, I want to ask, have you considered other reasons? For example: service attitude, clothing style in your store, etc. You must think things over before you can see what the problem is. When you have analyzed all the factors, have you considered the location of your shop? Seeing the reason why this is impossible is sometimes the key to the problem! !
Let's analyze it with women's clothing network. What are the infeasible aspects of clothing store location?
1. Have you considered the external environmental factors of this store when choosing the location of the store?
Sometimes, a store is adjacent to those stores, which can also greatly affect sales!
Clothing stores should also emphasize the sanitation, neatness and beauty of the surrounding environment in site selection, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.
2. When the shop is located, it is a bit too superstitious about the prime location!
Many shopkeepers believe that "a treasure trove of geomantic omen must make money". They think that opening stores in downtown areas and commercial centers will have a very large passenger flow and good sales.
The prime location is not suitable for all shops, and not all shop owners can afford the rent, but the key to the problem is competition. Think twice before opening a shop.
3. Deviated from the positioning of the clothing industry
One region and different regions have different orientations: where to open service stores and where to open IT retail stores. I believe every city has its own plan. Choosing the wrong place and opening a shop against the trend is not desirable, and it will not be supported by relevant government policies. Eventually, it will have to close in a year or so.
Generally speaking, people like to shop around. If there is no other store next to your store, the consumer will think that your goods are too expensive or she has been to other stores. What she sells may be more expensive than what you sell, but she is too lazy to go so far to sell things here. Therefore, no matter what industry, there will be 1-3 or even five colleagues, who may sell clothes of different brands (however, most styles in clothing stores are very similar now).
4. Blind site selection, the store opening market is saturated!
There may be twenty clothing stores near this store, but you still choose to open a clothing store here, so you can hardly make any money. It seems that business is good, but the competition is approaching the critical point. One or two more similar stores will lose money, and everyone will fight a price war to crowd out their opponents.
In the case of saturated commodities in the business circle, instead of continuing to follow up, it is better to adjust our thinking and choose a category that is highly complementary to existing commodities to improve the commodity structure in this region. Be sure to do a good survey before you go in, and then open a shop.
5. A lot of traffic may be just a lot of people passing by.
Passenger flow is the main factor that must be considered when selecting a store, but the passenger flow of a store is not equal to the actual customers. For example, opening a clothing store in a residential area may not earn as much money as opening a breakfast shop.
Why? Because people in residential areas generally don't cook in the morning (no time, lazy), the business of breakfast shops is very hot. You can't ask people to go shopping in the morning, can you? Maybe you will say that you can't buy it at noon? No, I went to work at noon, so I can't come shopping. Did you say night again? Hehe, you also said that at night, when someone comes to buy things at night, your business can't be good! Don't think that a crowded place is suitable for opening all stores, which is wrong!
6. There is no habit of "leaning against a big tree"
In fact, it is not "relying on big trees", but a kind of "borrowing power". Like KFC, there must be McDonald's near KFC, and KFC has produced new products, and McDonald's has also come out simultaneously, which is very telling.
Sometimes it is a good choice for several stores to borrow from each other. The lone ranger can't go far anywhere, remember carefully! Remember carefully! Remember carefully!
7. The control of consumer psychology is not in place.
Many people have made great efforts in the location of shops, consumer analysis and so on, but they can't control their consumption psychology in place and eventually have to close down. For example, in a newly developed community, people living in it will definitely buy a lot of home appliances, but there is no competition in the community and there must be a market! Wrong, all wet!
You may have considered everything else about the operator, but you must not have considered the price and durability of household appliances. Household appliances are very low-frequency goods in terms of price and durability. Consumers will definitely shop around when buying. In addition, household appliances are generally delivered to your door. Sometimes consumers don't trust the nearby shops (always feel that you are fooling him) and prefer to buy them.
8. Look only at the present, regardless of future development.
The investment of a shop is generally long-term and changes with the change of the surrounding environment.
For example, new urban planning, changes in public transport facilities and road conditions will have a far-reaching impact on the business environment. Some stores may look good now, and may be rebuilt or relocated in 2 3 months due to various factors such as urban construction. (Generally, a store has to operate for at least one year before it can be moved. If the time is short, it may be closed because of the relocation of your store. Because you haven't earned your capital back, let alone moved!
Sometimes the location of a clothing store can determine success or failure. You can't go wrong when you think about it all. I believe that after reading the 8: 00 site selection analysis shared by Women's Wear Network, you will have a good business and rich financial resources.
Clothing management is a headache. Many bosses who have worked for more than ten years may still be eliminated if they do not change their business strategies in this era of advancing with the times. Not to mention the novice clothing entrepreneur, it is very difficult to open a shop.
If someone teaches dry goods knowledge in the store, it will naturally get twice the result with half the effort. I suggest that whether you are a novice or an old hand in clothing, you can go and see the micro-course "Good Public" in the clothing business circle. There are many exchanges of experience between clothing friends, and there are also some dry goods micro-courses taught by authoritative teachers. Everyone communicates in the circle, and there is no charge for attending classes. It is all sincere communication. What they say is very real, which is of great help to business and worth learning.