ARPU, that is, the average income of each user and the average contribution income of each user, is the income value that the fitness club obtains from each member in a period of time. In other words, the higher the ARPU value, the more thoroughly the value of a single member is mined.

Low card renewal rate has always been a pain point in the fitness industry. Unlike other industries, gyms never know what will happen next year. The annual renewal rate of the gym can reach 50%, which is a very good result in the industry. Without renewal, the value of membership is only one year, or even less. How does the gym survive?

Then, how can an excellent gym management system help the club improve the renewal rate?

Image source: Fitness Assistant

According to the survey, members who go to the gym more than 50 times a year will generally renew their cards in the gym. Below this figure, few people renew their cards. How can a member who never comes to the gym expect him to continue to apply for a card next year? Do I have to wait until the end of the year to call members to renew their cards? For traditional gymnasiums, attracting members to apply for cards and offering private courses is almost the whole responsibility of members. Not long ago, the closure of the gym exposed by CCTV sounded the alarm for the traditional gym, and the curtain of industry upgrading and transformation has already been opened.

In the era of big data, flexible and accurate data management can often make it easier for us to find the right force point, thus getting twice the result with half the effort. Powerful data management function is a highlight of some brands. Ordinary gym management system can only help gym staff clearly record all the information of members and potential members, so as to view and maintain membership conveniently and quickly, and a better management system can definitely help you more than that.

Multi-dimensional statistical analysis of data: after-school statistics, members who are about to expire, attendance rankings, class purchase rankings, recent birthdays, etc. , help us point out the valuable members that need to be maintained and followed up every time. Membership and personal education only need to be maintained according to the data given by the system at regular fixed points, so accurate follow-up results are often very effective.

It often takes much less energy to keep an old customer than to develop a new one. Improving the ARPU value is extremely important for the survival of every club.