Title How to design the Spring Festival series poster title How to design the Spring Festival series poster design ideas Poster design principles: 1. Highlight the theme; 2. Highlight the text; 3. Highlight products; 4. Highlight products; 5. Highlight services; 6. Highlight the characteristics; 7. Highlight the rhythm; 8. Highlight quality; 9. Highlight the value. Poster design is a new industry based on the application of computer graphic design technology with the development of advertising industry. The main feature of this kind of professional technology is to express the purpose and intention of advertising on the computer through relevant design software, combined with the characteristics of advertising media, such as images, words, colors, layouts, graphics, etc. Poster design has the following basic characteristics: advertising posters hope to attract the greatest attention from all walks of life, and it can convey information to consumers in the most direct and concrete way, thus achieving commercial purposes.
How can posters be designed to attract people's attention and attract more attention? Wherever we go, we can always see all kinds of posters. Most people have an aversion to advertising-related things, thinking that it is a lie, a conspiracy of merchants, and so are posters. A poorly made poster is a piece of waste paper in the eyes of others, but a properly designed poster will make people shine, enjoy aesthetic feeling and have artistic appeal, which will naturally make people pay attention to the content promoted by the poster. So, how can we make the poster more attractive?
Before designing posters, we should consider the design steps of publicity posters:
1. What is the purpose of making this poster, the strategy of the poster, who is the target audience of the poster design, the expressive force and creativity of the poster design, and how to combine your design with the product well.
2, poster design should pay attention to the elements are:
(1) First of all, copy should be supplemented, and pictures should be given priority. Secondly, we should refine the content of the poster and grasp the key points.
(2) The font of the theme should be very eye-catching and attractive;
(3) Full visual impact can be achieved through images and colors;
(4) Remember that the content should not be too much and complicated. The picture should have a strong visual center, be novel and concise, and have a unique artistic style and design characteristics.
The design of posters should first highlight the theme, background color, color and theme, coordinate font size, highlight the content of large ones, make the content moderate, and be simple and clear at a glance, so that people can see what they are saying, attract attention, and see what they need, thus generating consultation and purchase.
Posters have three main elements.
I. Style
Slowly work out the overall style of the poster. Often the unique atmosphere is more eye-catching and attracts the audience to explore and ponder naturally.
Two. element
We need to determine the essential elements of a good poster. Title part, text part, picture part, additional text information, etc. Streamlining is streamlining, and less is more.
Three. set type
Typesetting is often a simple and extremely complicated link in poster design. It is necessary to distinguish between primary and secondary, highlight key points, and not destroy the overall style and aesthetic feeling.
abstract
When you are thinking about a poster, don't start in a hurry. You can visit more design websites such as Station Cool and Douban. First look at the typesetting ideas of senior experts, and then try to gradually integrate into your own ideas. Only by constantly imitating and learning can you learn that other mountains look short under the sky ... Don't be obsessed with building a car behind closed doors, which will only increase your draught and temper.
Excellent poster design can be divided into the following parts.
1. Refine the eye-catching theme
Study the design requirements and extract accurate words and short sentences as the main title design of the poster. Of course, it would be best if Party A had a copy.
For example, the theme of fitness posters reflects the figure and strength, so it is generally necessary to choose a concise font, so that the elements of each part fit the theme and convey the most accurate feelings to the audience.
2. Meitu atmosphere creation
Poster is a combination of short stories and pictures, and sometimes pictures account for a larger proportion in the poster, so the choice of pictures is particularly important. The first one is required to meet the requirements of the theme, the second one can express the theme content very accurately, and the third one is of high quality and cannot be vague.
3. Improve the visual impact, but pay attention to the color harmony of each part.
Contrast color can be used in the use of color, and local prominence and explosion can attract people's attention.