First, the significance of developing self-driving tourism in China
Developing self-driving tourism in China is helpful to increase supply and promote the development of national economy. Road travel involves a wide range of industries, such as highways, car rental companies, car clubs, auto repair industries, restaurants, travel agencies, scenic spots and so on. The increase of go on road trip's share in the tourism market will increase the social supply to go on road trip, thus promoting the development of related industries and ultimately promoting the growth of the national economy.
Developing self-driving tourism in China is conducive to improving the tourism service system. Go on road trip is a new special tourism product, which puts forward higher requirements for tourism auxiliary systems, such as tourism information network, traffic information system, automobile hotel industry and tourism service system. In order to adapt to this new tourism project with high comprehensive consumption level and strict service quality requirements, relevant enterprises, departments and scenic spots need to improve tourism service projects and vigorously improve the quality of tourism services, so as to improve the entire tourism service system and even benefit the public tourists.
Developing self-driving tourism in China can create more employment opportunities and relieve the pressure of social employment. Road travel covers a wide range of supply fields, including automobile production departments, automobile sales departments, driving technical training companies, automobile maintenance technical training companies, automobile clubs, car rental companies, road travel travel companies, insurance companies, transportation departments and other indispensable supporting departments. As a new tourism project, go on road trip needs to absorb a lot of labor to meet its development needs, which creates a lot of jobs for the supply departments involved, which is different from mass tourism. Its vigorous development is conducive to solving the employment problem of more people and alleviating the social employment pressure.
Second, the development status of self-driving tourism in China
(A) the development status of the self-driving tourism market
The scale of self-driving tourism market is constantly expanding. First of all, the rapid economic development has provided a foundation for go on road trip. According to Lang Xianping's estimation, China's per capita annual income will reach about 15000 yuan in 20 10. According to general international law, when the per capita annual income reaches $65,438+0,000-$65,438+0,500, the demand for family cars will explode. It can be seen that there is a great demand for private cars in China at present. By the end of 2008, the number of private cars in China was 41733,900, accounting for 64.53% of the total number of cars. In addition, the number of people with automobile driving licenses in China is 122092 1 10,000. In 2009, China's automobile production and sales showed a high growth trend, with 1379 13645000 vehicles respectively. The surge of private cars will bring strong demand in go on road trip. In 2004, go on road trip has surpassed the group tour. During the Spring Festival in 2004, about 5,000 self-driving tourist buses went to Hainan Island for sightseeing and vacation, and self-driving tourists accounted for about 20% of the tourist flow during the Spring Festival Golden Week in Hunan Province. After 2005, self-driving has become a strong way for citizens to travel, and there are also situations such as insufficient parking spaces. The unusually hot go on road trip market during the golden week of May 1st on 20 10 is proof of this. The 7-day 20 10 China Ningxia International Self-driving Tourism Festival was held in Yinchuan, Ningxia in July, which promoted the development of go on road trip in western China. In addition, the development of car rental companies and car clubs will also promote the development of go on road trip.
Go on road trip is dominated by young and middle-aged tourists. Most of them travel in the form of relatives, friends or families, showing a strong small group. Their organizational form may be spontaneous travel, or travel through travel agencies, car clubs, network organizations, etc. Vehicles can come from private cars, buses, car rentals, etc. Short trips, 3-hour drive and 2-3-day weekend trips are more choices for domestic go on road trip tourists, so 80% of go on road trip tourists will choose scenic spots within 500 kilometers as their first attempt. According to Chen Gankang's investigation and study on the self-driving tourism market, self-driving tourists still pay attention to the purpose of sightseeing, leisure and vacation when choosing routes; Judging from the consumption amount, the comprehensive daily consumption of self-driving tourists is generally in 300 yuan, with 200 yuan accounting for 35% and 500 yuan accounting for 10% (excluding tolls, fuel costs, parking fees and car washing fees).
(B) problems in the development of self-driving tourism
First, infrastructure and service reception facilities are not perfect. Although the expressway in China has a long mileage, it has not yet formed a dense highway network, and the scenic spots with rich resources often have inconvenient transportation; There are frequent traffic jams on scenic roads, limited parking spaces and expensive parking fees; The layout of existing gas stations, motels, car maintenance and emergency rescue services can't meet the needs of traveling. In addition, many expressways have imperfect sign systems and lack of special service facilities, which often lead to getting lost, detouring or accidents, making it difficult to get on the road. In addition, domestic scenic spots obviously lack services that are compatible with go on road trip's tourism model, such as using credit cards or buying goods without getting off the bus, as well as nationwide networked car rental services.
Second, go on road trip's information service is not perfect. Go on road trip tourists often want to see the scenery that ordinary tourists can't see alone or with a little help, which requires more detailed, professional and comprehensive information about go on road trip. Although there has been a lot of information in the media of the tourism industry, there is little comprehensive, accurate and practical information for go on road trip.
Third, road trip's impact on the environment has not been considered and controlled. With the increase of go on road trip, its tail gas and noise will inevitably bring some adverse effects to the natural and social environment of the scenic spot, but at present, the scenic spot has not put forward any countermeasures in this regard.
Fourth, there are many security risks in go on road trip. These safety problems may come from go on road trip tourists' lack of safety awareness and ability to deal with safety accidents. For example, I didn't know the road, traffic and weather information before going out, didn't overhaul the vehicle, didn't prepare enough travel necessities, and didn't maintain the vehicle when an accident occurred during the trip. It may also come from a tourist area. For example, unsafe roads and poor overall public safety in tourist areas may lead to personal and property losses of go on road trip residents.
Third, the development of self-driving tourism in China.
In order to solve these problems and promote the healthy development of go on road trip market, we can consider the future development ideas from three aspects: go on road trip people themselves, tourism enterprises and the government:
First of all, it is necessary for go on road trip tourists to receive training from specialized agencies or carry out activities under the arrangement of specialized agencies before departure. They can also look up relevant information and knowledge online and prepare all kinds of materials they need. They should also pay attention to the traffic, roads, car flow, car condition, weather and other information along the way in time. When they arrive at the tourist destination, they need to travel with the help of service personnel.
Secondly, tourism enterprises should actively develop and innovate go on road trip products, provide high-quality and convenient services and do a good job in marketing. On the one hand, tourism enterprises need to jointly develop one-stop road travel products with car rental companies or car clubs, tourist destinations, tourism transportation departments, motels and other departments; On the other hand, enterprises that develop go on road trip products should pay attention to brand building. Although the current go on road trip tourism market is in a state of disorder and liberalization, in the long run, only by establishing a good corporate image and creating high-quality and distinctive products can we attract more customers. Tourism enterprises also need to provide various services for tourists who travel abroad, such as catering, sightseeing, accommodation and shopping. Go on road trip tourists need all kinds of information, including tourist routes, tourism trends, weather along the way, traffic conditions, go on road trip safety knowledge, vehicle maintenance skills, etc. Tourism enterprises should not only provide them on the spot, but also provide them with a special self-driving information network. In addition, the marketing of road travel products can establish a membership system and a reward system. Members should get preferential prices and points redemption rewards. Travel agencies should also attach importance to product information feedback, contact tourists regularly, establish tourists' personal data and leisure time files, recommend tourism products in time, and stimulate continuous consumption.
Third, the government should improve infrastructure and supporting facilities, and urge relevant departments to establish a sound management system. Go on road trip relies heavily on the integrity of infrastructure and the perfection of supporting facilities. Infrastructure construction is mainly to speed up highway construction, which is the foundation and key to make go on road trip bigger and stronger. Perfecting the relevant facilities is mainly to build car camps, motels and parking lots, and provide services such as car inspection, refueling and maintenance. The government should also do a good job in compiling detailed tourist traffic maps of provinces, prefectures and counties. In addition, it is necessary to urge the traffic management department to introduce corresponding incentive policies and preferential measures according to the actual situation, such as controlling highway tolls and arbitrary charges; Social insurance departments should formulate measures to deal with unexpected risks in go on road trip, ensure that there is a special system to regulate the handling, and eliminate worries for go on road trip tourists.