Hello everyone!
I am a foreign e-commerce company @ Sail.
What I want to share with you today are some practical steps, but you need to think about your own products while operating ~ Let's start without delay! Next, I will teach you how to operate step by step:
1, the daily limit thinking logic is such a calculation formula: (click volume *ppc* money measurement amount)/money measurement time, the click volume of each baby is generally 200 on average, that is to say, if you measure two babies, then when the click volume of these two babies reaches 400, such as 350 for Baby A and 50 for Baby B, then the average value of these two babies.
For example:
If we test two kinds of babies, then the number of hits of baby A is 200, and the number of hits of baby B is 200, so the total number of hits is 400. If the average click cost is 1 yuan, the formula is as follows.
2 Baby mode *400 hits * 1 yuan PPC/7 days mode time = 1 14.29 yuan/day.
2. The launch platform generally launches in mobile terminals and stations. According to the needs of the times, the mobile terminal has more and better data than the pc terminal. Test results can come out faster, as shown in the figure.
3. Time-sharing discounts are divided into industry templates and custom templates. The seller can choose an industry template or a custom template according to the actual situation. This is also based on various data, such as the closing time of payment orders, depending on industry data, in-store data and professional market conditions. You can increase the number of visitors, otherwise you can close the low traffic period. I choose sports/yoga/fitness/fan products for this picture.
4. The easiest way to launch regions is to launch all regions except Hong Kong, Macao and Taiwan, and foreign countries, and then filter according to the data. Those areas with low click-through rate, small transaction volume and insufficient exhibition volume can be closed.
5, baby promotion generally put a few babies, you will have a psychological ranking in your heart, you can make a rough selection first. Of course, if you have money, you can put it all in. After all, every baby costs money, so we must do what we can, because the number of babies determines the cost of the through train. Combine the thinking logic of daily limit.
6. Creative selection of a main picture, platform selection and quality weighting, creative title should be consistent with the relevance of the baby, the reason why creativity is generated is to make clicks better concentrated and the data is confident. Need to optimize creativity in the later stage.
7, keywords, baby keywords should be the same, but also pay attention to the correlation with baby products, to be accurate, with a certain amount of data and enough display, the number of keywords is not limited, can also be reserved according to test data.
8. The bid for a newly added word is generally 2-3 times the average market price. This can be seen from the business people, and then look at the exhibition volume and click-through rate after a while. If the exhibition volume is too small, raise the bid. Finally, look at the average ranking, at least the top ten, to ensure that there are enough exhibitions.
9. Pay attention to consistency in matching methods and treat each baby fairly. If one baby is set accurately, then other babies should also be set accurately.
10, the crowd measurement cannot be turned on in the early stage, but it can be turned on when the account weight and ROI are made for the single product in the later stage.
According to this logic, the shopkeeper corresponds to the background reality, combined with data feedback and click feedback, comprehensively analyzes the collection rate and makes the product layout of the store. To determine the corresponding explosion models, drainage models, profit models and image models.