202 1 Cherry Blossom Festival in Shanghai Gucun Park
"Picking Cherry Blossoms" —— Theme Activities of Talent and Science and Technology Project Publicity Series
In order to further create a good atmosphere of "respecting knowledge, labor, talents and creation" in the whole region, we will widely display the elite style of outstanding talents from all walks of life in Baoshan and attract more talents from home and abroad to gather in Baoshan. During the Cherry Blossom Festival, Baoshan's high-quality talent policy, excellent talent image and "Sakura Card" brand talent service will be intensively publicized and displayed, showing the good trend of talent development in Baoshan. In addition, make full use of the carrier and transportation resources of the Cherry Blossom Festival, actively display scientific and technological projects, publicize the construction around the city, and open a gorgeous chapter of Baoshan's "northward movement".
Theme Activities of "Sakura Youzan" Comprehensive Media Series
Carry out large-scale live broadcast activities, connect Hubei Medical Team, China Wuhan University, Wuxi Shantou Zhu and Tokyo Cherry Blossom Viewing Resort overseas, respond to the integrated development of the Yangtze River Delta, and take the high-speed train to Wuxi Shantou Zhu, reflecting the ecological beauty of the Yangtze River Delta. Launched the all-day online "5G4K" cloud cherry blossom viewing platform, allowing netizens to freely choose the beauty of cherry blossom viewing and praise the cherry blossom festival online. Through online and offline linkage, we will continue to do a good job in "Hanfu Garden" and let the citizens experience a beautiful encounter between cherry blossoms and China traditional culture.
"Sakura Fragrance and Elegant Rhyme" —— A series of activities on the theme of cultural tourism
Combined with the special series of activities of Shanghai Citizen Culture Festival in Baoshan, on the Cultural Service Day, with the theme of "Celebrating Centennial Celebration, Enjoy Quality Life", the red theme cultural activities of "Ten Centennial Celebrations" in Baoshan District were released, and cultural tourism activities such as humanistic painting and calligraphy exhibition and cherry blossom line tour were held to further promote Chinese traditional aesthetics, advocate quality life, build Baoshan cultural tourism IP, and fully display the beauty of Baoshan's humanities.
"Understanding Cherry Blossoms in Spring" 202 1 Cherry Blossom Festival Photo Contest
Collect photos showing the beauty of cherry blossoms in Gucun Park, and enjoy them happily and civilly. Entries will be screened by the jury, published on the Cherry Blossom Festival website and WeChat official account in the park, and the winning entries will be reviewed.
"Cherry Blossom You Come" —— Theme Activities of Sports Series
In order to further cultivate the core concept of "Sakura Sports" brand activities, promote the deep integration of national fitness and national health, and promote the quality improvement and efficiency improvement of the sports industry, during the Sakura Festival, the fourth Sakura Woman 10 km Classic, face-to-face interviews with world champions, interactive shooting activities of paintball shooting and interactive experience activities were held. Will be held.
"There are all kinds of cherry blossoms" —— A series of promotional activities of commercial marketing
Give full play to the leading role of Shanghai Cherry Blossom Festival, integrate the resources of commercial channels in the region, and mobilize key commercial enterprises (parks) in the region to carry out a series of theme marketing activities through the interaction of business travel and customs and the linkage of business districts, thus forming a situation centered on the promotion of eight business districts and ten commercial complexes in the region. With the participation of hundreds of retail enterprises and thousands of catering enterprises, the image of Kechuang Baoshan as a livable, tourable and affordable city has been further enhanced.
: Five support activities
1. Flavor food
During the Cherry Blossom Festival, in addition to hotels in the northern suburb of Hengshan Mountain, restaurants in the park and cherry blossom barbecue garden, the park also cooperated with well-known catering brands.
Oriental Bird World is home to more than 60 species 1000 rare birds from all over the world. The main attractions are the Peacock Flying Southeast Performance, Bird Knowledge Museum, Parrot World, Flamingo Bay, Ostrich Garden and other exhibition areas. In the way of "cage-free, net-free, positioning and stocking", the bird world will be presented to tourists more wonderfully. At the same time, the Dinosaur Park has the largest dinosaur model in Shanghai, displaying more than 60 dinosaur scenes, allowing visitors to feel the charm of nature. The free Museum of Paleontology Fossils shows the secrets of nature and ancient civilization to the public through various animal models and dinosaur fossils.
4. Travel and shopping
There are more than 30 kinds of cherry blossom cultural and creative products in the Exhibition Hall of Cherry Blossom Culture and Art. Combining with the brand culture of cherry blossoms in the park, it is both artistic and practical, and it is an important part of the brand building of "Cherry Blossom Festival Gucun Park".
5. Holiday accommodation
Located in the northern suburb of Hengshan Mountain, the hotel is an ideal place for vacation, business and conference activities. The hotel will provide accommodation, package, group purchase and other preferential activities for guests on vacation and participating in activities. Hotel guests have a special VIP channel to enjoy cherry blossoms in the park with their room cards.