Import 2-6 million
Present situation and development trend of fitness clubs
With the development of China's market economy, people's living standards have gradually improved, and people have the consciousness of "wanting to spend money on health", and the concept of healthy living has become more and more popular. Fitness club is a commercial organization that provides comprehensive sports services for the public. Now joining a fitness club and investing in health has become the best way for people to live a healthy life.
Since the 1980s, with the extensive establishment of fitness clubs of various scales in China, it has also brought us a brand-new fitness concept, which has led to the extensive development of aerobic aerobics and bodybuilding projects, and some new fitness projects have been derived, such as street dance, step aerobics, Latin aerobics, jazz aerobics, yoga, rhythmic gymnastics and so on. These new fitness programs not only bring health to the public, but also become a fashion pursued by people of different ages.
At present, there are many large and small fitness clubs in many cities in China, especially in big cities such as Beijing and Shanghai. However, compared with the population and consumption level of these cities, the number of clubs now is far from meeting the market demand, and the development time of fitness clubs in China is relatively short, and the level of clubs is uneven. Therefore, as long as there are good market positioning and advanced management methods, I believe that fitness clubs will have very good development potential and market.
Establishment of fitness club
Group pair management and project analysis
The key to the success of the club is the establishment of hardware (decoration, equipment purchase), software (personnel, especially the main managers and teaching staff) and management team. The selection of general manager and financial personnel and the establishment of teaching team should reflect professionalism, dedication and unity as much as possible.
The choice of coach manager is the key to form a coach team.
Teaching team refers to equipment coach, equipment service and aerobics coach. At present, most clubs in China have the following problems:
There is no fixed teaching team, and there is a lack of specialized teaching management personnel.
There is no fixed teaching content and lack of teaching evaluation.
There is no effective training system and training teachers.
The quality of teaching staff is uneven.
High-quality teaching team is the key to ensure the club's operation and development, membership service and renewal, and teaching advantage is also one of the key factors to ensure the club's competitiveness. Therefore, we should pay enough attention to the teaching team, especially the selection of coaches and managers.
(2) Choose a suitable venue for the club.
1, location
The operation of the club is obviously regional, that is, the 3-6 km area around the club is its main customer service area. The location of the clubhouse is generally divided into commercial area, office area and residential area, and the location should be determined after analyzing the surrounding people flow and income.
2. Property status
① Site area
It is generally necessary to know the use area. Usually, clubs with an area below 800㎡ are small clubs, 800-1500m2 are medium-sized clubs and1500m2 are large clubs.
② the space of the gym
The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly open, with a height of more than 3 meters, ensuring a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.
③ Gymnasium design
With the cooperation of professional designers, it is an essential process to know the parameters of relevant parties and determine whether the property conditions are suitable for the meeting place.
Ways to cooperate with the property.
rent
Pay attention to the payment method of venue rent, whether it includes material fee and water fee.
Water sharing
According to the club's running water income, the venue fee is extracted according to the agreed proportion.
joint venture
Co-establish a club in the form of venue shares, and obtain venue income according to profits. The above are three common forms of cooperation between clubs and real estate, which should be determined according to financial strength, confidence in the local market, management level and other factors.
Organizational design and decoration
Club plane layout design
The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:
stage
Rest area: reading books and selling goods.
Aerobics hall: one or more aerobics halls should be set up according to the overall area and teaching strength of the club, and the internal equipment should have independent audio, mats, pedals and other equipment.
Equipment area
Dressing area: locker, shower area and bathroom.
Design of club equipment
Water, heating, electricity, air conditioning, fire protection and other professional design.
3. Club decoration style design
The first step is to determine the style of the club through the selection of materials and the main color.
The second step is construction bidding and decoration.
The third step is interior decoration. Use murals to create a fitness atmosphere, and set up a coach introduction column and a member information column.
Fourth, organize the purchase of fitness equipment
Equal weight training equipment, including equipment for training muscle groups in specific parts of the body.
Free training equipment, including bench press, barbell, dumbbell, etc.
Aerobic equipment, including cushions, dumbbells, pedals, fitness balls, etc.
Computers, televisions, telephones, stereos and other equipment.
Staff clothing, member gifts, promotional materials, etc.
V licensing procedures for domestic fitness clubs
At present, there are no complete laws and regulations on operating fitness clubs in China, but the following procedures can be followed.
Before the club operates, it should go through the business license, venue operation license, tax registration, health and epidemic prevention registration and other related procedures.
Application of computer management software.
The computer management of the club can complete the management of fitness cards (card handling, payment, card inspection, loss reporting, card replacement, etc.). ), locker management, cashier management. The management status of the club is all reflected in the computer information, and the managers can obtain the first-hand data conveniently, quickly and accurately, which is convenient for the rigid control and flexible management of the managers.
Answer supplement
Because I don't know your site, I can only help you estimate the equipment investment: 300,000-800,000 domestic.
Import 2-6 million
Fitness club planning book
Present situation and development trend of fitness clubs
With the development of China's market economy, people's living standards have gradually improved, and people have the consciousness of "wanting to spend money on health", and the concept of healthy living has become more and more popular. Fitness club is a commercial organization that provides comprehensive sports services for the public. Now joining a fitness club and investing in health has become the best way for people to live a healthy life.
Since the 1980s, with the extensive establishment of fitness clubs of various scales in China, it has also brought us a brand-new fitness concept, which has led to the extensive development of aerobic aerobics and bodybuilding projects, and some new fitness projects have been derived, such as street dance, step aerobics, Latin aerobics, jazz aerobics, yoga, rhythmic gymnastics and so on. These new fitness programs not only bring health to the public, but also become a fashion pursued by people of different ages.