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What is Lux?
Lux CELSIUS is a flavor beverage with 0 sugar, 0 calories and 0 fat compound nutrients from the United States, which does not contain sugar, calories and fat. Vitamins, taurine and electrolytes in Celsius can provide energy for exercise, improve exercise endurance by 32% and aerobic fitness by 62%.

The concept of "0 sugar, 0 calories, 0 fat" is the main theme of firepower Celsius, which is very important for sports and fitness people who have strict requirements on calorie intake. A clinical study published earlier in the Journal of the International Sports Nutrition Society confirmed that the temperature of Celsius can burn fat up to 93% more effectively, improve heart function by 62% and enhance physical endurance by 32%. Each can will burn 65,438+000 calories.

Formulas from plants, which do not contain preservatives and artificial colors, are also favored by consumers, and the taste is rich and refreshing. Therefore, in Europe and America, Celsius has already become a can of online celebrity products.

Extended data:

The development course of firepower;

In March 1 and 20 17, Victoria Harbour invested in the investment, with a total amount of more than 30 million US dollars. In the same year, it was invested by G.E.M., a famous singer, and zVentures, an investment company under Razer, a game equipment brand.

2. 2065438+listed on Nasdaq in June 2007.

3.2065438+In September, 2007, Firepower began trial sales in some areas of China, and the goods were distributed through all channels. Since the trial sale, the firepower has achieved more than expected results, the sales of distribution terminals are good, the sales of e-commerce are hot, and the repurchase rate exceeds 30%.

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