Guide: Come and get this 10 hot marketing calendar, write down these important time nodes and get ready in advance! Just after the Mid-Autumn Festival, National Day followed. Have you planned the marketing activities for 10? Business friends come and get this 10 hot marketing calendar, write down these important time nodes and get ready in advance! 1 National Day 65438+1October 1 ~7 Keywords: National Day/Reunion/Conference Travel Marketing Suggestion: Food: During this period, outdoor travel can be planned, such as snack food, fast food (instant noodles, self-heated rice, canned food, etc. ), drinks, fruits and other large packages are more favorable and free when you buy them. Department stores/clothing and footwear: outdoor hiking, camping, jackets, hiking shoes, sun protection and other categories can be professionally marketed, and limited-time discount activities can be held during the National Day Golden Week. Digital home appliances/home building materials/home textiles/daily necessities: around the theme of celebrating the National Day and rejuvenating the new home, the deposit can be cashed, and members can be deducted at ultra-low prices to attract customers to consume local life. Golden Week is the peak season for tourism, which is suitable for comprehensively promoting scenic spots, hotels, online ticketing and other businesses in various regions. There is no shortage of passengers during the Golden Week, and local life merchants can combine famous scenic spots, hotels, restaurants and tickets into high-priced product packages. Photography: National Day is the peak season for wedding supplies sales. Wedding photographers can launch wedding photography, wedding planning, hotel wedding banquets and other special gift packages to attract potential customers to place orders for consumption. Car maintenance: aiming at the peak of National Day travel, car maintenance focuses on car maintenance, parts sales and other projects. It is suggested to introduce preferential items such as maintenance right cards and supplementary cards, which can attract customers into the store by means of free testing and giving away. 2 first frost 10 8 keywords: daily health care/late autumn warm-keeping marketing suggestion: food: health care series, such as tea (chrysanthemum tea), whole grains and other sub-categories, pay attention to daily health care, moisten the lungs and promote fluid production, strengthen the spleen and benefit the stomach, market health care content, plant grass professionally, and promote on-site transactions in combination with full reduction activities. Daily necessities: Start making new preheating products, such as thermos cups, thermos pots, hot water bottles, hand warmers, winter quilts, blankets, electric blankets, etc. And try new prices in the market to promote the transaction. Clothing, shoes and hats: merchants began to make full use of autumn models, made great efforts to clear goods for last autumn models, and used discounts to clear goods quickly; New products in autumn and winter this year can be registered members, and you can enjoy a 20% discount on two purchases. Outdoor sports: Take advantage of a good trip in autumn to carry out content marketing. At the end of the article, a series of outdoor equipment concessions are recommended to promote the repurchase of old members. 3 Double Ninth Festival1June 14 Keywords: Elderly Festival/Respect for the Elderly Festival/Reunion Festival/Blessing Banquet/Ascending Fitness Marketing Suggestions: Drinks/Health Food/High-end Fried Rice/Fresh Fruits and Vegetables: You can pre-sell gift cards and pick-up cards in advance, and lock the passenger flow in advance. Merchants with shops prepare the goods packaged in gift boxes in advance, focus on display, and introduce customers with gift-giving needs to place orders for transactions. Food category: merchants carry out content marketing of "Double Ninth Festival, Xuandenggao". At the end of the article, they provided a promotional advertisement with two solar terms to promote the purchase of outdoor travel and mountain climbing customers. Department store/clothing/footwear: outdoor products are classified, professional matching guidance is given, fans are planted, new members begin to enjoy full reduction immediately after registration, and old members enjoy limited-time preferential activities. Offline stores: Retail stores post advertisements and posters caring for the elderly at the door of the store, and get free send warm. Customers over the age of 60 can get small gifts from merchants with their ID cards and shopping receipts, and attract tourists to the store through activities to create a hot-selling scene. Digital home appliances/health care: With the theme of caring for the elderly and showing filial piety, we can carry out holiday full-price preferential activities, set family preferential prices, and guide consumers to give them to their elders and relatives after buying on the Double Ninth Festival to express filial piety. 4 World Food Day1June 16 Keywords: Grain-saving marketing suggestion: Fresh grain, oil, fruits and vegetables: launch an activity with the theme of "being a qualified dry rice chef", do education and publicity around grain-saving, and plan the activities of full reduction of grain, oil, rice flour, seasoned food, fresh seasonal ingredients and fruits. Catering: Carry out the theme activity of "CD Action, Start with Me" to encourage consumers to save food and avoid waste. Customers who have less than 100g of food left on the table after eating can enjoy a discount when paying the bill. 5 First Frost 10 23 Keywords: Cold Prevention and Warm/Hot Pot Warm Stomach Marketing Suggestion: Gourmet: With a theme of "Hot Pot Warm Stomach", merchants recommend professional hot pot recipes, and carry out full-reduction promotion activities for hot pot seasonings, hot pot ingredients, drinks, fresh fruits and vegetables, leisure snacks and other commodities. Daily necessities: For seasonal warm-keeping commodities such as thermos cups, thermos bottles, hand warmers, winter quilts, blankets and electric blankets, the associated sales combination preferential price is introduced, and the products such as thermos cups+thermos bottles or thermos bottles+electric blankets are freely combined and given the combination preferential price, which not only increases the unit price of customers, but also benefits members and users, so that customers can buy more seasonal commodities at one time as much as possible. Clothing, shoes and boots/outdoor sports: In autumn, a large-scale promotion of 50-60% will be started, and the inventory will be cleared quickly, and a small number of new products will be launched in early winter. When new customers register as members, they will get coupons for new products, and when they buy a certain amount of new products, they can enjoy the discount of full reduction on the spot. 6 Halloween 65438+1October 3 1 Keywords: Trick-or-Treat/Party-bashing Marketing Suggestion: Food: Food businesses take Halloween as the theme, and offer full and reduced promotions to classified commodities such as drinks, fresh ingredients and snack foods. Daily necessities/clothes/shoes/accessories: trick-or-treating, masquerade and other forms. , for cross-dressing, toys, lanterns, masks and other classified goods to carry out "new users can enjoy preferential treatment after registration" promotional activities. A wave of members were squeezed dry by Halloween fever. Catering: We can combine the holiday elements of Halloween, such as ghost decoration, pumpkins, candy and other shapes to package the store, create an atmosphere, and launch a limited special package for Halloween, in which the ingredients with Halloween elements are designed to attract customers to spend for taking pictures and making friends. Board game/script killing/secret room category: launch a "ghost night" special activity in line with the Japanese atmosphere, select board games or scripts with scary elements, and carry out limited-time preferential activities to attract more customers to participate.