1, brand positioning innovation: Li Ning's brand positioning is a domestic high-end sports brand, which can be said to be very innovative. In China market, it is generally believed that the quality and brand image of foreign brands are better than those of China. Therefore, many China enterprises hope to improve their brand image by imitating and learning foreign brands.
2. Accurate positioning: The positioning of Li Ning brand is to create a sports fashion brand, which perfectly combines sports and fashion to meet the needs of young people for health, fashion and personality. Li Ning constantly introduces innovative, fashionable and practical products, which are found in track and field, basketball court, football field, gym and streets.