O2o is the abbreviation of online to offline, which means online to offline, and sometimes offline to online. It means two-way flow between online and offline fields, especially in retail and e-commerce, but it also includes brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. 2

O2o is a marketing strategy, which uses online channels to attract potential customers to buy goods or services in physical stores. O2o sometimes describes the process of consumers ordering goods or services offline and then paying or receiving them online.

There are many examples of o2o, such as:

Make an appointment for beauty, fitness, catering and other services through the website or mobile phone application, and then enjoy the service at the designated place.

Get discounts or gifts from physical stores by scanning QR codes or using electronic coupons.

Search or browse the product information online, then try on or try out the product in a nearby store before deciding whether to buy it.

Order take-away, groceries, medicines and other goods online, and then choose the way of home delivery or self-collection.

Participate in virtual exhibitions, live broadcasts, training and other activities online, and then obtain physical products or certificates.