At first, I thought that no great man had said such a thing. Later, I went to check the development of Nike and found it.

An article celebrating the 20th anniversary with nike advertising slogan just do it talks about:

Nike put forward this slogan in 1988, when Nike entrusted Dan Wieden of Portland advertising company to invent this slogan. Dan Vuitton is one of the founders of Portland Advertising Company, whose full name is Wieden+Kennedy.

The creation process is like this:

Vuitton thinks that Do it is a "connecting device" to arouse athletes to become great athletes, and then adds a just to emphasize it.

There is also a saying that at a meeting, Vuitton said to Nike employees, "You Nike guys, just do it!" Because it appreciates Nike's spirit of keeping its word.

In his personal explanation of this concept, he said that just do it can be applied not only to the level of competitive sports, but also to the level of fitness for ordinary people. I think this is an important factor for Nike to beat Reebok and Adi.

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