Because Nike's logo is a big hook, it refers to Nike with a big hook.

Nike is headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment. Nike is a world-famous sports brand, which originally refers to the Greek goddess of victory in English and is translated into Nike in Chinese. ?

Nike's logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the knees of athletes well and reduce the impact on the knees when strenuous exercise hits the ground.

In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.

An advertisement in 1986 to promote Nike inflatable insoles is a real breakthrough. In the advertisement, Nike adopted a brand-new concept, not the usual method of blindly promoting the technical performance and advantages of products, but the famous song "Revolution" played by the famous representative and symbol of hippies.

In the rebellious new rhythm and melody, a group of Americans wearing Nike products are doing fitness exercises crazily ... This advertisement accurately caters to the newly emerging fitness revolution and the new trend of the times, which is refreshing.

Nike has always used magazines as the main advertising media to convey product information to competitors, but since then, TV advertisements have become the main "spokespersons" of Nike, which makes Nike advertisements more adaptable to the new development of its product market.

Nike's first breakthrough in expanding the market is the youth market. Consumers in this market have some common characteristics: they love sports, respect heroes, have a strong sense of idolatry, want to be valued, have active thinking, have rich imagination and are full of dreams.

In view of this feature of young consumers, Nike has successively signed contracts with some famous and popular sports stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero. And shot many imaginative advertisements, such as the 20 10 South Africa World Cup promo "Kicking Legend" premiered in the Champions League final on May 22nd.