Because female users play an important role in household consumption, household daily consumption decisions are basically decided by female users. Moreover, the favorite online shopping category of female users is the fashion field including clothing and cosmetics. As the largest independent B2C e-commerce platform for clothing and cosmetics in China, Vipshop will be dominated by women. Through home visits, questionnaires and data analysis, the current female consumer market presents four "fashion" trends, namely, the growth of beauty cosmetics, mass consumer goods, domestic beauty brands and the niche of designer brands.
Specifically, unlike men's exclusive love for various leisure and entertainment projects, women's consumption preferences are relatively scattered in various local consumption, seeking a balance between pleasing themselves and taking care of their families. Among them, men prefer Internet cafes, Internet cafes, casinos and other leisure and entertainment consumption; Women's orders for healthy lifestyles such as beauty salons, spas and bookstores are more than twice that of men in the same city. In addition, relatively speaking, women are more concerned about their families when spending. In addition to gender differences, there are also obvious differences in women's consumption preferences in different regions. For example, in East China cities such as Hangzhou, Jinhua and Ningbo, bookstores are the places where women spend the most time in their daily leisure. In Shijiazhuang, Tianjin, Jinan, Qingdao and other places in North China, female consumers love to pay for their children, and all kinds of parent-child expenses account for the highest proportion in their daily consumption.
Women's daily consumption is also different. Women in Chengdu obviously prefer entertainment consumption. Entertainment hall, pedicure, massage, bar, KTV, etc. Ranked first among the five favorite places for local women, while Chongqing girls prefer to invest in beauty salons and study. It is worth noting that although the post-80s generation is still the backbone of female consumers' purchase, the post-90s generation women also compete with them for the right to speak in the market at a higher speed and show different consumption concepts. Its data shows that the consumption preferences of women after 1995 are obviously more dispersed than their predecessors. In addition to the same preference for beauty salons, KTV and entertainment, it also spends a lot of money on entertainment consumption such as table tennis, swimming, fitness, secret rooms and board games. However, perhaps due to the limitation of purchasing power, the overall consumption of women after 1995 shows high frequency and low price, which is in sharp contrast with other people.
The analysis report on the current situation of women's consumption industry is to analyze the current development characteristics, development stages, supply and demand balance, competition pattern, economic operation, major competitive enterprises, investment and financing conditions, etc. So as to grasp the current situation of the female consumer industry and provide information support for judging the future development trend of the female consumer industry.