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Tanabata Theme Planning Cases (5 pieces)
Valentine's Day in China began in ancient times, spread in the Western Han Dynasty and flourished in the Song Dynasty. In ancient times, Valentine's Day in China was an exclusive festival for beautiful girls. The following is a case of Tanabata theme planning that I brought to you, hoping to help you!

Tanabata theme planning case 1

I. Theme of the event:

"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"

Second, the activity time:

Sunday, August 20th 19: 30-22: 00.

Three. Location:

Xxx bar

Four. Activity form:

Activities where men and women can cooperate and play together.

Verb (abbreviation of verb) activity scale:

About 33 people

Six, Tanabata planning activities flow plan:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

You have to work with a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. You must cooperate. After men and women are a group, they cannot live without each other. You can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Everyone is divided into two groups, the Cowherd and the Weaver Girl, with 6 pairs of men and women, each with one person. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to another man. If you get the right answer, you can go one step further and know that the man can give the rose to the woman. This is the winner. The team that answers the most questions correctly will get a small gift. Those who fail will be eliminated,

3. Love song duet

Say a word by the host, such as love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4, Tanabata couple big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

3. Each couple feeds watermelon to each other, blindfolds the male players, and gives blind instructions to each group of female players to see who will eat watermelon, and the winning team will get a small gift. Those who fail will be eliminated,

4, the red rope is pulled by one thread

The man stood by the wall and the woman pulled the red rope. As long as that man can hold your hand, he will win.

5. Love at first sight is a soul mate

The master and the slave say three idioms: the man should do three different actions as required, and the man should write them in the woman's hand. If the woman guesses correctly, she wins and the loser is eliminated.

6, four unlike

The men and women in each team tell each other what to preach, which team can be called a man and which team can be called a woman. Guess, guess right, win three times.

Those who fail will be eliminated,

Finally end the relationship between husband and wife

The last three couples, let's see which team wins. They can give the remaining teams a game and let them win the third place. The winner will stay with the team and tell everyone that they won the first place in the activity.

Cultural performances:

Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities:

Eat proper fruit.

Appropriate fruit is the most famous festival food on Tanabata. Appropriate fruits, also known as "Qiao Qi fruits", are prepared, and everyone can chat while eating appropriate fruits, which will give both sides a chance to get to know each other.

Activity details, questions and explanations

I want to set the activity fee in 35 yuan. There are 32 people in the event, and the person in charge will pick them up in advance. Put away the money, buy gifts and props, and eat dried fruits. In this way, the number of people can be set early, and the activity can start and end. Every girl has meifubao cosmetics.

Qixi theme planning case 2

I. Theme of the event

Passion blooms, and there is love in the times.

Second, the activity time

X month x day -x month x day

III. Contents of activities

(A love song duet confession

On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.

(2) Romantic couple rose perfume

During the normal business hours of X and X, customers can get a rose (X only) for free at the promotion desk on the 6th floor. The building was over X yuan that day, plus a box of exquisite chocolates.

Fourth, the cost.

1 2 display board: x yuan.

2. The lintel is 2 yuan: X yuan.

3. Print advertisement: X yuan

4. The gifts (roses, chocolates) are in X's charge.

5. Audio fee: RMB _ _

6. Other miscellaneous expenses: X yuan

Total: about x yuan (excluding the cost of roses and chocolates)

Verb (abbreviation of verb) technique

In this activity, VIP cards can use the discount function.

Tanabata theme planning case 3

I. Theme of event planning:

I have an appointment with the beauty salon on Tanabata

Second, the event planning time:

20__ _ _ _ _ _ _ _

Third, the purpose of activity planning:

Through this activity, it has caused a certain sensation effect. Through various channels of publicity, it can expand the social influence of enterprises or businesses, gather popularity, stimulate customers' consumption behavior and improve the performance of beauty salons.

Fourth, the activity planning preparation:

1. Integrate the customer resources of beauty salons, and uniformly release the event information to the guests in the form of print advertisements, DJ tables, LED display screens and short messages;

2. Carefully arrange the venue and strive to create a romantic holiday atmosphere;

3. You can cooperate with flower shops, electric X, jewelers, wedding photography agencies and other businesses to promote and enhance the influence of Tanabata activities in beauty salons;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Verb (short for verb) activity:

(1) Love life and show your true love: On Valentine's Day, every lady who comes to the beauty salon will be given a rose (***200, while it lasts), and all couples will be given a beautiful gift at the store. In addition, from 9: 00 am to 20: 00 pm, every hour on the hour, we will draw a lucky customer, give a surprise and reward a mysterious gift.

(2) recharge for love, and there is no discount on beauty: members can enjoy discounts when recharging on the same day, charging 5000 to 5000, 10000 to 10000, charging 20000 to 20000, and so on!

(3) Valentine's Day love movies: Many people choose to go to TV X to watch movies, and all couples can get two movie tickets when they enter the store on Valentine's Day.

(4) Love each other and love Tanabata-"My lover and I: Remember your first photo? __X "My Love and I" is a large-scale WeChat solicitation activity. From now on, ten couples can be randomly selected to get a set of beauty salon products after the collection of photos and activities of couples is completed.

(5) Love should be spoken out loud: during the activity, a happiness tree can be placed in front of the beauty salon, and a declaration of true love can be written with a happy gift as the theme to attract customers' attention. Customers can write a sentence they want to say to each other on post-it notes, hang it on the happiness tree, and watch the happiness tree gradually be hung with happy handwriting, which will attract many customers. You can randomly select a couple and give a set of photos of the couple as a prize.

(6) Valentine's Day lovers have unlimited true love.

Jewelry and cosmetics manufacturers and wedding photography agencies are requested to improve the title sponsorship and event gifts. During the beauty salon activities, member customers can enjoy a 40% discount on jewelry or photography.

Qixi theme planning case 4

Taking "Beautiful Valentine's Day" as the theme, to celebrate the arrival of Valentine's Day, our store launched "Beautiful Valentine's Day" activities.

First, discount promotion

On Valentine's Day, all the goods and products in our store will be 15% off, only for one day. Bring your friends to enjoy the wonderful time together!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is easiest and quickest for consumers to accept discounts as the main activity of beauty salons on Valentine's Day.

Second, card promotion.

"You are the most beautiful in my heart!" Valentine's Day theme in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan in beauty salons.

Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.

Third, consumption delivery.

Spend Valentine's Day with you at _ _ Beauty Salon! As for the theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Valentine's Day will be given a sweet chocolate!

This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who registers as a member in the store for free on Valentine's Day can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).

Fourth, the Valentine's Day theme contest

With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by _ _ beauty salon for free on Valentine's Day, the couple who have kissed for the longest time will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)

This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.

Verb (abbreviation of verb) integral promotion

Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.

Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. You may wish to set a point limit first, and customers will be given a gift when they reach a point, which will stimulate customers' desire to spend again.

Qixi theme planning case 5

I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August X, 20__ —— August _ _

Third, publicize the agenda.

August X, 20__ —— August _ _

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August _ _

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

__x ornaments with color jumping

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B, colorful banners: the content is "Xiu En Ai! The price reduction storm of reasonable price reduction ";

C. Purchase or lease heart-shaped balloons for store decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy __x yuan of flowers and give __x a piece of jewelry or a membership card;

Buy __x yuan jewelry in __x and give flowers or discount cards provided by __x flower shop.

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