Current location - Health Preservation Learning Network - Fitness coach - Yang Jianping's Entrepreneurial Course:
Yang Jianping's Entrepreneurial Course:
1995, Jianping dragged his disabled body and came to Beijing alone. In the National Patent Office, he took a fancy to several patents related to health and fitness: steam bath, five-element needle and fitness ball. Therefore, he resolutely spent more than 800,000 patent fees and returned to Hebei with hope.

The second spring of Jianping started with the establishment of factories and training. After several explorations, investigations and practices, he finally gave up steam bath and five-element needle and concentrated on practicing fitness ball.

Imagine that for a healthy person, if his career fails, he can at least survive by selling his physical strength, but for a disabled person, failure means cutting off his own back road.

Jianping began to ponder carefully and develop fitness balls. After several studies and explorations, a fitness ball with handle, elastic rope and elastic rubber ball was born. It was called Infinite Fitness Ball.

The main function of fitness ball is to promote blood circulation by tapping various acupoints of the body, thus playing a role in fitness. Later, Lao Yang also asked the relevant departments to design the weight of the ball and the length of the rope more scientifically. The final weight of the ball is 58g, and the length of the elastic rope is 58- 1625px.

With the products developed and produced by himself, Jianping has enough confidence. He led the team to set up a company called Hebei Teddy Sports Culture Communication Co., Ltd. ... Thai, healthy; Dieter, forever, means "always healthy".

The fitness ball was established and the company was established. After that, we are faced with how to promote them to the public. It's easy to understand yourself, but difficult for others to understand! Make it harder for people to accept and use!

Jianping has set up more than 40 morning exercises in Xingtai City, and hired 70 or 80 college students to promote them voluntarily. These students are in pairs, a loudspeaker (for publicity) and a tape recorder (for playing aerobics music). Provide fitness balls for middle-aged and elderly people free of charge and teach the basic movements of flapping.

Jianping recalled: "At that time, it was the mid-1990s. There are few residential areas, and the dormitory of the unit is not allowed. At that time, the park was not purely public welfare, and the management was very strict. We were not allowed to enter at all. We can only find vacant lots in the city. But sometimes, just find an open space near the shopping mall with many pedestrians. As soon as the banner was hung, the urban management personnel drove here. They don't care about your respect for the elderly, only know that your activities have affected the city. " Having said that, Jianping smiled helplessly, and then recalled: "Later, we found the leaders of relevant departments to explain our starting point, and they also understood it, so our publicity activities were able to continue." In addition, the weather problems, site problems, power supply problems and traffic problems seemed small, but they were all very detailed at that time and had to be worried. The next step is how to make old friends accept it, which is also the most difficult.

However, the traditional concept of "no businessman is not a traitor" is deeply rooted. The team's spirit of cooperation and enthusiasm for work are misunderstood by elderly friends as product promotion. No wonder people don't know you. Why should they believe you? Jianping was not discouraged. In order to let the people recognize him, he found several hospitals in Xingtai for clinical trials and asked experts to scientifically identify the fitness ball. The results show that the exercise of fitness ball can improve the functions of nervous system, respiratory system and cardiovascular system, as well as strengthen the exercise system, improve the digestive system and lose weight.

With the expert's appraisal, the masses began to gradually accept and like this activity of hitting the whole body acupuncture points with a fitness ball with the beat of music.

A good project that benefits the country and the people should build a bigger and broader stage for it. The end of 1995 coincided with the meeting of Hebei Senior Sports Association held in Xingtai. Jianping, who is good at creating momentum, seized this opportunity and organized more than 10 performance teams for the elderly to show their postures in different areas of the city. Professor Kong Qingling, the leader of Hebei Senior Sports Association and Hebei Normal University, was invited to visit more than 40 morning exercises and enjoy the performance of fitness ball exercises. The exuberant vitality, hearty laughter, beautiful dance and healthy body of the old people deeply infected the visitors.