MAX fitness is a national chain brand with the concept of "national fitness and fashion sports" and the purpose of "member first, service first", which leads the public to participate in correct fitness activities, and then establishes a comprehensive health concept and enjoys a rich and happy healthy life.

Happiness is the core meaning of MAX fitness corporate culture. By providing a safe and comfortable sports environment and scientific and interesting sports guidance, we can change people's lifestyles, guide people to continuously participate in sports practice and experience, help people form the habit of daily sports, and let members get more happiness from sports; Through the close communication between management and ordinary employees, as well as the respect and humility among colleagues, employees can feel happy at work; Through mutual respect and frank meeting between coaches and members, everyone who integrates with MAX can feel the happiness brought by MAX. Fashion and passion are another core of MAX culture. Members who enter MAX can feel the sense of fashion and passion from the environmental style, sports equipment and various courses. The fashionable and dynamic environment makes everyone who enters MAX have the urge to exercise, which brings both physical and mental pleasure to members. The passionate atmosphere allows everyone to actively change and constantly challenge in sports.