Aerobics group integrates gymnastics, dance and music, and is the first choice for people's fitness, leisure and entertainment. It is of great significance to popularize and develop aerobics. New media provides new opportunities for the development of aerobics. While promoting the popularity of aerobics and expanding the scope of aerobics publicity, it also provides more people with fitness choices and facilitates people to participate in aerobics.

First, the impact of new media on the development of aerobics

(1) New media has improved the flexibility of aerobics publicity.

The birth of new media has brought unprecedented changes to people's lives and work. Social media platforms such as WeChat, QQ and email have replaced traditional communication methods such as paper letters and telephone calls. People's communication channels have become more diversified and convenient, and new media tools can be used to communicate and share information in real time. Under various communication channels, the communication methods of aerobics and other sports information become more flexible and diverse, and are not limited by time and space, which effectively reduces the cost of aerobics publicity and improves the communication efficiency of aerobics information. The change from information receiver to disseminator makes aerobics information spread and expand in a fission way.

(2) Opened up a brand-new publicity channel.

Compared with the traditional mode of communication, the new media has absolute advantages in the speed and scope of information dissemination. Using new media technology, people can learn about aerobics information from all over the world through video and audio at home. For example, the website helps people to obtain comprehensive and complete aerobics professional information by means of special news reports, which is far beyond the reach of traditional media; Weibo, Tik Tok and other new media platforms, as the most popular publicity channels at present, are more convenient for people to send and receive information through computers and mobile phones, thus broadening the communication channels of aerobics.

Second, the new media measures to develop aerobics

(1) Grasp the correct propaganda orientation.

New media has a wide range of publicity channels, wide information coverage and deep interaction with the public, which is a brand-new way to carry out information publicity. However, in view of its flexibility and universality, we must pay attention to grasping the correct value orientation when using new media to carry out propaganda work. In the process of publicity and practice, we should take the national fitness as the starting point and establish a close relationship with the aerobics audience. You can make interesting aerobics propaganda videos and report news information related to aerobics, provide the audience with the latest development trends of aerobics, create a sports atmosphere for national fitness, show the importance of national fitness and the advantages of aerobics, and carry out aerobics propaganda from different angles and levels.

(2) Push relevant information in the form of pictures, texts and videos.

Compared with traditional media, which can only promote words, the combination of graphics and videos in new media can make information pages more diverse. Matching text information with corresponding pictures can make the original pure text intuitive and vivid, and users can form corresponding pictures in their minds by reading such information content, thus having a better sense of the scene.