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Boundary utility
Lloyd, a British economist, put forward in 1833 that the value of goods only expresses people's psychological feelings about goods, but depends on the degree to which people's desires and desires are satisfied.

He said that marginal utility is always decreasing, so what is marginal utility decreasing? It means that when consumers consume the same commodity continuously for a period of time, their satisfaction will be lower and lower.

In the application method, you can remember these three points:

First, if you are a businessman, you should learn to take advantage of consumers' "insatiable greed";

Second, if you are a manager, you should learn to use employees' "liking the new and hating the old";

Third, if it is single dog, we should learn to foresee our own "aesthetic fatigue".

Lesson 9 Analysis of Thinking Questions.

Some people say that only the marginal utility of learning will not decrease, because the more you learn, the more you will find your ignorance. Do you agree with this view?

Marginal utility is always decreasing. Declining marginal utility means that when consumers consume the same commodity for a period of time, their satisfaction will be lower and lower.

The more you study this matter, the more you are constantly accepting new things and getting in touch with the knowledge you need to know most. Then you will find more and more knowledge that you can't, and more and more discover your ignorance. In this way, learning is no longer consuming the same goods, so the marginal utility of learning will not be reduced.

Lesson 9 Analysis of Thinking Questions.

Some people say that only the marginal utility of learning will not decrease, because the more you learn, the more you will find your ignorance. Do you agree with this view?

Marginal utility is always decreasing. Declining marginal utility means that when consumers consume the same commodity for a period of time, their satisfaction will be lower and lower.

The more you study this matter, the more you are constantly accepting new things and getting in touch with the knowledge you need to know most. Then you will find more and more knowledge that you can't, and more and more discover your ignorance. In this way, learning is no longer consuming the same goods, so the marginal utility of learning will not be reduced.

Which of the following business strategies does not consider the law of diminishing marginal utility?

A. The fitness card costs 2,400 yuan a year and 3,000 yuan for two years.

B.the salary of employees will be increased by 2000 pounds every year.

C. Free refill of McDonald's coffee

D. Shanghai Disneyland launches quarterly cards

Answer b? Gym annual cards, free refills of coffee and Disney season cards all take into account the law of diminishing marginal utility. Merchants make use of people's psychology of pursuing maximum benefits to make you feel really cost-effective, but after continuous fitness, drinking and playing, the marginal utility will inevitably approach zero or even negative, and naturally a large number of people will not go, drink or play. Option B, if the first year is increased by 65,438+0,000, employees will be very excited. According to the diminishing marginal utility, it will increase by 65,438+0,000 every year, and the employee satisfaction is getting lower and lower. If the diminishing marginal utility is considered, different incentives and diversified employee benefits will be adopted.

Answer b? Gym annual cards, free refills of coffee and Disney season cards all take into account the law of diminishing marginal utility. Merchants make use of people's psychology of pursuing maximum benefits to make you feel really cost-effective, but after continuous fitness, drinking and playing, the marginal utility will inevitably approach zero or even negative, and naturally a large number of people will not go, drink or play. Option B, if the first year is increased by 65,438+0,000, employees will be very excited. According to the diminishing marginal utility, it will increase by 65,438+0,000 every year, and the employee satisfaction is getting lower and lower. If the diminishing marginal utility is considered, different incentives and diversified employee benefits will be adopted.

I don't think learning can just look at consumption. Consumption refers to the consumption of material, the process of learning knowledge, knowledge itself will not be consumed, learning knowledge is a method, for those who learn knowledge, it is a personal ideological and spiritual growth, and can not be judged by a single commodity.