"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time. Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens such as aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator.
Intentionally or unintentionally, he was sought after by the online world and became a "network red man". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.