Harman/kardon, a luxury fashion audio brand, recently announced that its latest brand promotion activity with Jennifer Lopez's international superstar jennifer lopez officially kicked off. Ms Lopez will participate in the important global brand promotion of Harman Kardon's "Beautiful Voice", and the TV advertisement starring her will be premiered in Europe and broadcast on the Internet.
"Superstar jennifer lopez, as the global ambassador of Harman Kardon, delivers sound like Harman Kardon's stereo, and this perfect fit is the unique reason why the brand chose Lopez," said Dinesh C. Paliwal, chairman, president and CEO of Harman Group. "She is the embodiment of beauty, elegance and fashion, and has always performed well in the music field. Harman Kardon combines unparalleled sound effects with fascinating design concepts, and we are very happy that Ms. Lopez helped us to convey beautiful voices more powerfully. "
In Harman Caton's "Beautiful Voice" advertisement directed by martin campbell (famous for directing James Bond series "casino royale"), Ms. Lopez showed Harman Caton's BDS fashion home audio-visual entertainment system equipped with HD 3D Blu-ray player.
Harman and Ambassador Liu Huan launched the Music Campus Plan 20 1 1-6- 16.
Today, Harman International Group, the world's leading manufacturer of audio products, officially announced that it would invite Liu Huan, a famous musician from China, as the ambassador of Harman brand image, and join hands with Liu Huan to launch the "Music Campus Plan" public welfare project to improve the music literacy of grassroots music teachers and students in China. This move is not only a weather vane for Harman Group to make solid progress, but also another important strategy for Harman China to actively promote market development: to lead and boost the campus music industry in China through strong and United partners and the best integration method.
As a powerful musician with "the best voice in China" and "the most artistic temperament", Liu Huan has created many music works that are widely circulated and enduring in China. Since his debut, he has been standing at the peak of music, and he is a well-deserved leader in China pop music. At the opening ceremony of Beijing 2008 Olympic Games, Liu Huan and sarah brightman sang the theme song "You and Me", which touched people all over the world. Liu Huan said that falling in love with Harman and becoming its brand ambassador this time is not only for Harman's JBL & reg；; , Harman/Kardon & ampreg and akg &；; Reg, like other audio products, is also because his musical ideal has many similarities with Harman's brand spirit.
"Harman's audio brand is internationally renowned for its professionalism and design. I started using their products very early and I am still a loyal user until now. " Liu Huan said at the launching ceremony, "However, what really touched me was Harman's determination to improve the level of music education in China, so that more people can listen to and fall in love with music, which coincides with my musical ideal."
"Harman believes that music should not only be presented in elegant theaters, but also flow in the lives of every ordinary person." Jin Definition, president of Harman Northeast Asia and China, said, "We are glad to see that Mr. Wang has the same ideal to bring music into more people's lives. He is the only candidate for Harman's brand image ambassador. With the participation of Liu Huan, the' Music Campus Program' public welfare project launched today will definitely have a deeper and broader impact in China. "
In view of the current situation of domestic music dissemination and popularization, the demand of grass-roots music education for resources, equipment and personnel training, and the demand of the market for professional audio talents, Harman teamed up with Liu Huan to hold a series of activities of "Music Campus Plan", aiming at enhancing the appreciation vision and cultural taste of students' music lovers, improving the music literacy of grass-roots music teachers and increasing the knowledge and skills of professional audio engineering students.
In the next three years, with the help of Liu Huan's experience and resources in music education, Harman will cooperate with major universities to carry out master forums, music appreciation, music art training courses for teachers, audio professional skills training and other projects, and provide integrated training lectures for audio engineering students.
It is expected that the first wave of "Campus Music Project" will be ushered in from June 5438+00 to June 5438+0 10 this year. At that time, Harman will jointly hold the "Shanghai Station of Music Campus Plan" with Shanghai International Art Festival, and launch various music programs in Fudan University, Jiaotong University and Tongji University 1 1 famous universities. Among them, Harman invited a number of international heavyweight musicians and artists to provide college students with special piano tours, modern dance performances, violin concerts, special lectures on master music, etc., aiming to let more students have the aesthetic experience of music culture and take them home with Harman for a quality life.
From the recording studio to the live broadcast, Harman professional audio is everywhere.
Any perfect sound experience depends on whether the original sound created by the artist can be captured and reproduced faithfully and accurately. Harman has been leading the design and manufacture of professional audio equipment in the world for half a century.
We have inherited the masterpieces of the masters.
Harman's stereos were everywhere at the 60th anniversary celebrations held in Beijing's Tiananmen Square in 2008 and 2009. JBL· wetek of Harman company; Reg Bird's Nest Stadium is equipped with speakers, Crown I-Tech amplifier and Soundcraft Vi6 digital mixer to serve the opening ceremony of the Olympic and Paralympic Games.
Harman, as the official sound system partner of Expo 20 10, provides professional sound services for more than 20 important venues such as USA Pavilion, China Pavilion, Shanghai Theme Pavilion, Expo Center and Expo Performing Arts Center. Whether it is the opening ceremony of the Shanghai World Expo, the anniversary of the USA Pavilion, or the grand closing ceremony of the Shanghai World Expo, you can feel the sound feast brought by Harman. Harman also provided audio equipment for the 20 10 World Cup and Commonwealth Games, and provided new audio equipment for the new york Yankees, the New York Mets and the Baltimore Orioles Stadium.
Harman International provides world-leading audio solutions for major venues such as Disneyland, Universal Studios, Sydney Opera House, Royal Albert Hall, Royal Shakespeare Theatre, Kennedy Center and Lincoln Center.
Harman is the official audio partner of Grammy Awards and Museum. In recent years, Harman has supported many famous artists and performance venues, including Bruce Springsteen, Billy Chow, neil diamond, vienna state opera, O2 World Stage, Nokia Club, Blues Theatre and Rock and Roll Hall of Fame.
In China, Harman Audio chose the Great Hall of the People, Beijing National Grand Theatre, Shanghai Grand Theatre, Shanghai Oriental Art Center, Shanghai 80,000-seat Gymnasium, Shanghai Cultural Square, Hong Kong Cultural Center and many other magnificent concert halls without exception. Nowadays, China CCTV, Beijing TV, Tianjin TV and other famous radio and television stations in China all favor Harman's recording and broadcasting audio system. Harman is also the audio sponsor of Shanghai Mercedes-Benz Cultural Center 20 1 1.
Starting from 20 10, more and more professional audio products will enter different markets in China and the world, from airports, railways, hotels, schools and theme parks to restaurants, fitness centers and specialty stores, with Harman professional audio increasing its R&D investment in China market. What's more, Harman Audio will help create a new KTV experience in China.
Harman consumer audio leads the fashion trend and enjoys top music.
For more than 60 years, many brands owned by Harman have been the dream brands pursued by audio enthusiasts. From the top surround sound home theater, the multimedia audio that leads the fashion trend, to the high-fidelity headphones that accompany you, Harman has promoted family entertainment and personal enjoyment to an unprecedented height, and Harman's beautiful products have entered thousands of households all over the world.
Home audio and home theater
Harman's famous brands JBL (Jebel) and Mark Levinson have always been the leaders in the field of home audio, constantly introducing important innovative products in the field of home entertainment, and constantly enhancing and enriching consumers' audio-visual experience.
JC- 1 preamplifier of Mark Levinson, a luxury audio brand, skillfully combines aesthetics with technology, showing the potential of solid-state circuits in high-end audio design, and becoming a pioneer in the digital age with the cooperation of the classic No.30 analog digital processor.
Harman/kardon, a luxury fashion audio brand, adopts progressive scanning, pixel-by-pixel processing and high-end DAC? And other innovative technologies to ensure the best picture quality and sound quality. Its hi-fi stereo surround sound system and high-definition Blu-ray disc player allow you and your family to spend an unforgettable night at home, just like in the cinema.
Top audio brand JBL (Jebel), from Minimalist Cinema &; Reg such as "all-in-one" home audio solution to customize the design and installation of JBL synthesis &; Reg's top-class home audio system, perhaps no other audio brand in the world can provide so many solutions that you can feel the charm and shock of music at home.
Multimedia sound
Harman's JBL and Harman/Kardon brands provide multimedia speaker systems, which can be perfectly combined with your iPhone, iPad or any other audio equipment with 3.5mm output port to enhance your hearing enjoyment with amazing appearance and excellent sound quality.
The Airplay technology applied by JBL on Air can play music on iTunes 10 through wireless transmission, and also supports playing tracks on iPhone and iPod Touch through Wi-Fi technology. You can also control the playback of multiple JBL tracks on the Air speaker through the Apple remote control application; Make JBL an irreplaceable speaker base.
Harman/Kardon GLA-55 luxury multimedia speaker system, which combines the crystallization of art and technology, redefines the luxury of sound. From the powerful bass Atlas subwoofer to the diamond-like crystal speaker shell, the GlA-55 luxury multimedia speaker system is the focus of attention wherever it is placed.
earphone
AKG (akg) is Harman's leading earphone brand in the world, and has won Grammy Award and Oscar Award for its outstanding patented technologies. Provide you with "fun" everywhere. AKG (akg) and Quincy Jones jointly launched Quincy Jones's signature Q series headphones, which are sought after by earphone lovers all over the world for their fashionable appearance and professional sound quality.
Car afterloading sound
Harman's JBL and Infinity brand car afterloading audio products also provide a better choice for many China car users to enjoy the excellent quality of world-class audio-visual systems in car compartments. More consumers in China can install JBL and Infinity high-quality car stereos through modification services, and enjoy the top sound quality like the National Grand Theatre in their cars, and enjoy more driving pleasure. "
Harman car audio realizes a pleasant driving experience on the move.
Harman is a manufacturer of top audio systems in the global automotive industry. Today, there are more than 20 million cars in the world, 80% of which are top-class cars. Because of Harman car audio technology, people get a more pleasant and safer driving experience.
Harman's high-end brands Harman/Kardon, British finidi, JBL, Lexicon and Mark Levinson use leading analog speakers, power amplifiers and signal processing technologies to customize brand audio for customers. You can find the legendary brand Harman/Kardon in a series of luxury cars. Amazing ultra-wideband wide dual-channel system to powerful 7. 1 channel system, portable navigation equipment that can provide comprehensive multimedia functions, and solutions that can enhance the use of car-mounted portable media players are all manifestations of Harman/Kardon brand connotation. Mark Levinson's products, using top-grade materials, excellent design and perfect technology, exceed the strict requirements of most listeners. Lexicon's products cover home theater series, DVD players, information processors, high-power power amplifiers, A/V receivers, audio processing unit, recording equipment, car speakers and power amplifiers. Infinity, which believes in technology, has recorded a series of inventions and innovations with its 40-year history, and has been widely praised by critics and imitated by competitors.
Harman leads the world in environmental sound design, providing services for electric, hybrid and environmentally friendly cars. Harman's GreenEdge? It is a world-renowned energy-saving technology, which can effectively reduce energy consumption and calorific value while ensuring top-level sound quality. For a new generation of drivers and passengers who are concerned about energy, the new design vividly shows the functions of top-level power amplifiers and speakers, which are more powerful and compact, but also lighter and more energy-saving.
Harman cooperates exclusively with LotusEngineering to apply active sound management to hybrid and electric vehicles, which provides a solution to improve the safety of silent electric and hybrid vehicles. The patented technology named Halosonic external electronic sound synthesis can emit the sound of the engine through the speakers installed at the front and rear of the car body, thus improving the pedestrian safety factor.
In the automotive field of China, Harman provides car audio systems for famous brands such as SAIC, Shanghai GM, BYD, Geely, Dongfeng, Hyundai and BMW.
Harman infotainment system creates a new realm of safety protection and entertainment.
Harman is a manufacturer of top infotainment systems in the global automotive industry. Today, there are more than 20 million cars in the world, 80% of which are top-class cars. Thanks to Harman infotainment technology, people get a more pleasant and safer driving experience.
Harman integrates multimedia entertainment, information and communication systems through high-end audio, 3D navigation, voice recognition and remote sensing survey. With innovation as the core competitiveness, Harman, together with the leading brands in the global automobile industry, pushes automotive electronic products to a new realm of safety, protection and entertainment. In the automobile industry, Harman is the first choice for audio and entertainment equipment of famous brands such as BMW, Mercedes-Benz, Audi, Ferrari, Porsche, Chrysler, Toyota and Lexus, and almost all European luxury car brands are equipped with Harman audio and/or infotainment systems.
Harman's new-generation infotainment system will further consolidate the brand's professional position in the field of automotive infotainment system, including its cutting-edge information processing system, multilingual navigation function and advanced radio technology, and integrate MOST 150 vehicle network into the same vehicle navigation and entertainment system. This highly integrated design provides mobile VoIP, complete FM and AM functions, six-channel ClassD power amplifier with excellent performance, DVD and computing module based on NVIDIA system-on-chip technology, all of which are integrated in a single DIN unit. The new system will be used in the cars produced by Volkswagen Group for the Asian market from 20 13.
In the past two years, Harman has successfully released 13 mainstream audio and infotainment platforms. The upgradeable next-generation infotainment system won the competition in the scores of Toyota, Chrysler, Fiat and Audi ag, thus establishing and consolidating Harman's leading position in the global high-end infotainment system. The acquisition of Aha Mobile, an innovative company in Silicon Valley, has brought hands-free and eye-free infotainment to new drivers, making driving safer and more convenient.