JD。 COM's sales model is a combination of self-management and merchant sales. Self-operated goods are delivered by our own company, and the sales of merchants are the same as Taobao. The sales of merchants greatly enrich the choices of consumers. Self-operated commodities have established commodity warehouses and distribution centers all over the country, and commodities can be delivered to consumers quickly.

The business covers online sales: digital products such as computers and mobile phones, household appliances, auto parts, clothing, shoes and hats, luxury goods, household products, cosmetics and other personal care products, food and nutrition products, books and other media products, maternal and child products and toys, sports and fitness equipment and virtual goods. *** 13 category goods 3 1.5 million SKU.

Expand information JD. Business philosophy of COM

Cooperation: Internationalization brings globalization of competition, and the field of e-commerce in China is changing with each passing day. As the flagship enterprise that bears the brunt, JD.COM will inevitably face more intense and even white-hot business competition.

Facing the increasingly fierce market competition, JD.COM always tells himself: We should not only strengthen close cooperation with strategic partners, but also cooperate with rivals on the basis of full competition. JD。 COM's understanding of cooperation is * * * to win development cooperation, joint complementary cooperation, and the "competition cooperation * * * win" brought by cooperation is JD. Seeking development is the eternal concept of COM.

Integrity: JD.COM adheres to the development concept of enterprise first and people first, and establishes the most harmonious cooperative relationship with users, suppliers, investors and other partners on the basis of integrity. "Sincerity" represents JD. COM's sincere attitude towards cooperative relations, while "loyalty" stands for JD.COM. The development creed of COM is based on "credit". It can be said that "sincerity" is not just JD. COM's code of conduct is also JD.COM's. The moral code of COM.

Making friends: If JD.COM is compared to a high-speed machine, users, employees, investors, suppliers and other partners are all indispensable parts of this machine. Only with the close cooperation of many partners can this huge machine operate normally. Therefore, in the process of doing business, JD.COM strives to have more emotional communication with every customer or partner, and slowly transforms the business circle into a circle of friends, rather than pure business dealings. Doing business is being a man, first of all, being a good man.

Baidu Encyclopedia-JD.COM