Carrying out mountaineering activities to promote national fitness

Taishan Mountaineering Festival has gradually developed from an initial international mountaineering activity into an international mountaineering festival integrating "National Fitness Mountaineering Competition" and other events. The number of participating athletes has grown from 4 1 team of 275 to the present 100 team 1000. Participating countries have grown from 9 countries in the initial stage to 37 countries and regions. During the mountaineering festival, many important sports events such as international hot air balloon invitational tournament, international rock climbing competition, national Wushu Sanda challenge and "Wuyang Cup" international bicycle invitational tournament were held at the same time, which promoted the in-depth development of sports tourism and national fitness.

Creating Tourism Brand and Improving City Image

Today, Tai 'an City, Shandong Province, where Mount Tai is located, has developed into a beautiful tourist city with a population of 5.5 million. As the leading industry in Tai 'an, during the 20th Taishan International Mountaineering Festival, * * * received more than 85.6 million Chinese and foreign tourists, with a tourism income of 37.47 billion yuan. Therefore, Taishan International Mountaineering Festival has gradually become an annual local international event, and it is also a well-known large-scale tourism festival in China.

Highlight economic and trade investment promotion and promote economic development

Since 2000, the theme of economy, trade and tourism of Taishan International Mountaineering Festival has become more prominent. In order to improve the international popularity of Taishan and Taian, publicize and develop tourism, expand exchanges and attract investment, the carrier role of Mountaineering Festival has been emphasized.

As early as 1987, during the first Taishan international mountaineering activity, economic and trade exhibitions, negotiations and transactions were held, with a cumulative turnover of nearly1500,000 yuan. Since then, the scale of tourism and economic activities of Taishan International Mountaineering Festival has been expanding. According to statistics from relevant departments of Tai 'an Tourism Bureau, during the 20th Taishan International Mountaineering Festival in 2006, * * signed 90 economic and trade contracts/kloc-0, with a turnover of 2,465,438+32 million yuan. Among them, the domestic contract is 157, and the transaction amount is 20 1 100 million yuan; 33 foreign investors signed contracts, with a turnover of US$ 504 million. The number of tourists reached 65.438+6652 million, and the total tourism revenue reached 879 million yuan.

The international economic, cultural and sports exchanges of Taishan International Mountaineering Festival are increasingly extensive. For example, the 19 th Taishan International Mountaineering Festival "Korea Week" in 2005 is also the largest Sino-Korean economic, trade, cultural and sports exchange activity held in Tai 'an over the years, and thousands of Korean people from all walks of life have been invited to participate.