First of all, find the right position and shape the personal brand.
No matter how small an individual is, he must have his own brand. "This is the slogan of the public platform. Whether it is chicken soup for the soul, news information or funny jokes, readers in different segments have different judgments on the quality of content. The key to "honey, honey and arsenic" lies in your positioning of accounts and fans. The positioning of WeChat official account is mainly divided into content positioning and fan positioning.
Content positioning: Content positioning can be divided into many types, such as fitness, film and television, beauty, workplace, tourism, photography, finance and so on.
Personally, I suggest that when making an official WeChat account, I should make the following three positioning choices: one is the type of account with strong liquidity, the other is the type of account I am good at, and the third is the type of account I like.
Positioning of fans: what kind of people fans are, age, gender, region, culture and so on.
Second, attract fans with high-quality content.
First of all, if you have the ability, please keep high-quality content and stable update frequency. Providing quality resources for fans is a foundation of reading. At the same time, high-quality content and stable update frequency can also increase the sharing opportunities of fans and increase the opportunities for new fans to pay attention!
Third, pay attention to fan interaction and be more personalized.
In addition to constantly producing content, interaction with fans is equally important. Specific methods include, but are not limited to, setting the automatic reply of the official WeChat account, choosing to reply to the message of the article, replying to the background message of fans in time, and so on.
Nowadays, accounts operated by many organizations hope to show personalized characteristics in content, reply and so on, so as to narrow the distance between account operators and fans, which is also a huge difference between new media and traditional media.
Of course, this also applies to personal public accounts. Communicating with fans on an equal footing is a good way to increase the stickiness of fans and improve the activity of official WeChat accounts.
Fourth, try more abundant media forms.
Besides text content push, you can also try more media forms, such as video, pictures, voice, H5 and so on. A variety of media forms can not only make your content look richer and more interesting, but also make fans feel new ideas and increase readability.
Fifth, pay attention to details.
Choose the appropriate posting time: Choosing the posting time of WeChat can increase the exposure of the subscription number in front of fans and increase the reading volume of WeChat articles. For example, life, fashion, gossip, it is best to push at 9- 10 in the evening, because at this time everyone is more relaxed and suitable for watching some relaxed content. Most news and comment accounts are pushed around 8 am. At this time, everyone is on the way to work, so it is more appropriate to pay attention to all kinds of news information.
Eliminate typos and sentences: No matter how many fans you have, you must pay attention to typos and sentences. When there are no mistakes, users will not think that you have done a good job, but once there are mistakes, users' impression of this article and this account will be discounted. So, check it thoroughly before pushing it.