What materials are commonly used in advertisements? What materials are commonly used in advertisements? A brief description of some terms you must master in real estate advertising-Loushu folding poster flyer DM direct mail newspaper advertising display board wall packaging sales office packaging Loushu, is the abbreviation of sales book. The content structure of Loushu is as follows: 1. Project name +LOG (project logo) theme slogan or positioning language 2. The scale and planning of the project (usually together with the general plan of the project) includes the total construction area, total construction area, total construction quantity, and various architectural forms (such as multi-storey, small high-rise, high-rise, townhouse, independent villa, etc.). ), the total number of households, the total number of cars, the main units and their areas. Three. Architectural style and its form (usually accompanied by architectural elevation renderings) introduce architectural style types and architectural features; Three. Introduction of community gardens and environmental art landscapes (usually accompanied by garden effect maps or landscape maps); Four. Introduction of room type (usually accompanied by room type renderings); V. Introduction of supporting facilities (usually accompanied by the content map of the clubhouse) includes two aspects: clubhouse supporting and other living facilities 1, and the clubhouse is an internal supporting of the community. General clubhouse facilities include: swimming pool, gym, tennis court, billiards room, table tennis room, chess room, library, etc. To provide entertainment, leisure and fitness facilities for community owners. 2. Other living facilities such as laundry, supermarket, vegetable market, bank, post office, kindergarten, primary school, etc. Provide basic living needs for community owners. 6. Location and transportation introduction (usually with a geographical map) Some loushu put this part of the location (more important) in the second part at the beginning of loushu. Introduction to property management (usually with pictures of property management scenes) VIII. Introduction of intelligent facilities such as anti-theft intelligent system, patrol intelligent system and management intelligent system (parking, IC smart card, etc.) (generally with relevant pictures). ), broadband network system IX. Handover decoration standard X. Back cover (developer, architectural design unit, contractor, environmental design unit, agency company, advertising design company, etc. ), sales. Loushu is detailed and comprehensive, while folding is concise and to the point. Loushu has a strong ink rendering and emotional appeal, while folding is simple and simple. Loushu has more than fifty or sixty pages (P for short), with the most folds 10 P. The poster is closer to the picture posted by the manufacturer in the impression. Posters are still used as a way to promote movies in front of many cinemas. A year or two ago, posters were all one-sided, and the other side was used for pasting. But now, the posters of the real estate industry have gradually become two-sided. (In this way, the posting function is lost. Posters nowadays are usually divided into two sides. Positive: mainly based on the image of real estate. I like to focus on creative pictures of "project name+theme slogan"; But now when many advertising companies make posters, the front is mainly based on a large effect map of a real estate. Obviously, this is unattractive. Reverse: introduce the real estate in detail, including scale, planning, architecture, apartment type, supporting facilities, clubs, property management, decoration facilities, etc. The copy of the poster should also be concise and to the point, and of course, it should be appropriately endowed with literary talent. Case: poster of Yazhen Advertising Company. This poster is well done, with attractive front and meticulous back, which has achieved the effect of promoting our company. Have a good experience A flyer is a poster with a reduced layout. DM direct mail is similar to the folding form of "Century Village", however, DM direct mail will design an envelope and deliver it directly from the post office (of course, it will be directed to customers. Where do these customer information and addresses come from? It's almost a secret, and I'm not sure. Anyway, marketing agencies have their own means to "steal" customer information. DM direct mail, like folding, contains various details of the project in order to let readers know something about the project. Newspaper advertisements are also called newspapers or newspapers. It is the main media propaganda method adopted by developers to sell houses. It is difficult to make a newspaper widely, which can be said to be a demonstration of real kung fu. Some newspapers are shoddy, and the information is messy, which makes people wonder where to fall. Moreover, some newspapers are quite creative and strategic. The picture processing is clean and neat, and the copy captures people's hearts and makes people ... What are the advertising materials? Common advertising materials mainly include posters, leaflets, brochures, Yi Labao, X-stands, DM leaflets, business cards, folding pages, banners, KT boards, car stickers and so on. This can be done through the sunshine printing screen printing platform, and you can learn about it. What are the operation steps of advertising materials? The first job after design and production is output. In this process, the output image must be combined with all layers, usually in the. Tif or Jpg format. If the image is made on an Apple computer, it must have a suffix. For the size of the image, the output accuracy can be achieved by basically keeping it around 100DPI. If the drawing of the image to be output is very large and the number of points is not reduced properly, make sure that the size of the image is above 40 m ... There are several points to pay attention to in this process: First, inkjet printing is different from printing, and the colors of inkjet printing are much more beautiful than printing. Therefore, inkjet drawing must be set to RGB mode instead of CMYK mode. The surface of the ink-jet image is often very large, and some imperceptible defects in the printed matter will become obviously exaggerated after being enlarged and output, which cannot be found through the proofs. Therefore, the ink-jet image must be enlarged to 100% after production, and carefully checked. For pictures with more words, proofread them carefully. Because there is no ready-made color standard in inkjet output, it is necessary to grasp the color deviation by experience, which is the purpose of making samples. When the cutting screen is output, the machine will automatically cut the paper. If there is a big difference between the screen size and the paper, it should be cut neatly when it needs to be cut. When we cut the film, we also use scissors to walk along the line, because this will facilitate the film covering work in the film covering and ensure the quality and success rate. Plastic film mulching is a three-person project, which requires high cooperation from personnel. A successful film-covered work is the product of a high degree of cooperation between paper feeding, film drawing and rock and roll. The specific operation is as follows: under the condition of ensuring the appropriate stretching width, appropriately lengthen the film length (generally 500px). The first is to adjust the twist of the roller until the hand can't feel the resistance at all. Feed the film flat to ensure that the film will not deviate to the side and will not be squeezed during walking. Then, pull up the film. When the film is about to end, stabilize the roller and pull the film hard to ensure that the ends are flush. At this point, the film puller hangs down the protective film, and the "paper feeder" can enter the picture (one end of the picture should be flush) to ensure that the picture is flat and the two sides are parallel to the film. When you are ready, the "rocker" can slowly shake, and when you see that there is no problem, you can move to the finish line at a constant speed. In this process, the paper feeder should carefully check whether there is anything like hair on the screen and try to remove it. After the film is covered, it will enter the "cutting" work. What materials should formal advertisements use? Hello: There are many kinds of advertising materials. You can refer to 1. Advertising board acrylic PVC foam board PS organic board KT board PP board Wantong board Furong board 2. Advertising light box ultra-thin light box plastic light box crystal light box 3. Advertising stickers BK paper lettering paper fluorescent paper window paper light box stickers gold and silver stickers 4 advertising signs and Taiwan Province brand mahogany signs 5. Advertising accessories advertising glue advertising screw tie advertising hanging shaft light box aluminum alloy slot angle stainless steel slot angle electronic ballast buttonhole. And a nailing machine 6. Display equipment X exhibition rack L exhibition rack Yi Labao poster rack promotion table painting rack information rack Pop exhibition rack net exhibition rack water injection flagpole windproof water injection treasure 7. Ink-jet consumables, mesh cloth, digital ink-jet cloth, one-sided perspective stickers, outdoor ink-jet light box signboard cloth 8. * * * Consumables PP adhesive-backed cold-mounted film PP synthetic paper * * lamp sheet high gloss photographic paper gold and silver film water-based canvas oily canvas * * film indoor * * * ink. PVC material 9. Reflective consumables Reflective film Crystal color dot matrix light storage film body anti-travel logo For more product knowledge, please click Julong -ad/ Advertising Material Professional Forum: Julong -ad/bbs/ What promotional materials are included in the advertisement depends on what industry your advertisement is in. Real estate includes loushu, folding pages, posters, leaflets, DM direct mail, newspaper advertisements, exhibition boards and wall packaging. These are the most basic materials. If there are more details ... if there are promotional activities, the materials include some invitations, newsletters, building banners, street tickets, posters ... these are all advertising materials. What kinds of advertising materials are there? Outdoor advertising frame material series: steel, galvanized sheet, iron sheet, wire (aluminum) mesh, etc. * * * Material series: pp adhesive film, PP synthetic paper, waterproof PP synthetic paper, high-gloss photographic paper, cold-mounted film, double-sided adhesive, light-reflecting film, transparent film, waterproof canvas, waterproof white canvas, waterproof art cloth, waterproof pearl canvas, weak solvent light box film, weak solvent PP, weak solvent high-gloss photographic paper, pvc adhesive, anti-ultraviolet cold-mounted film, etc. Ink-jet material series: ink-jet cloth series, single-transparent paste, considerate, shading cloth, transparent luster, etc. Carving material series: Floon board, cloth gold and silver board, hibiscus board, plexiglass, acrylic board, plastic board, PS organic board, PVC foam board, bicolor board, carving tape, etc. Advertising board series: various KT boards, small gold bars, large KT bars and corners, rotating light boxes, vertical light boxes, oval light boxes, etc. Display equipment series: Korean X display stand, aluminum ring X display stand, common X display stand, desktop X display stand, Yi Labao, trawl display stand, upright post, outdoor painting screen, photo frame, promotion desk, painting axis, tent, promotion chair, etc. Sticker material series: instant stickers, outdoor stickers, Boeing film, reflective film, transfer paper, enough paper, etc. What are the advertising materials? Mainly divided into six categories: 1 spray painting: billboard spray painting cloth, car stickers, single-hole advertisement of bus body, publicity behind taxis ... 2***: adhesive-backed pp cold-mounted film paper pvc hard sheet kt board cold plate * * cardboard panel ... 3 sculpture: acrylic board Furong board pvc foam board ... 4 blister: blister acrylic led light source transformer ... The classified advertising materials are: 65433. Cold-mounted film (film on the surface of the drawing): ordinary cold-mounted film, studio-grade film, 3D cat's eye film, dermatoglyphic film, cloth film, cross film, matte film, flash point film, star illusion film, etc. It is made of PVC, and its main function is to protect the picture. 2, PP film: high gloss, bright color, high image resolution, good aging resistance and tensile strength, there are two kinds of matte and smooth; 3, photographic paper: high gloss, bright colors, high image resolution, good anti-aging effect, there are two kinds of matte and smooth; 4. Back-spray light box: high light, bright colors, high image resolution, better performance of polished pictures, there are two kinds of matte and smooth; 5, self-adhesive: high gloss, bright colors, high image resolution, self-adhesive back, easy to paste, there are two kinds of matte and bright 6, fully transparent film: good transparency, suitable for projection films, composite paintings, transparent racks and so on. , there are two kinds of matte and smooth; 7. Adhesive back: including opaque adhesive back, translucent adhesive back (single penetration) and fully transparent adhesive back; There are two kinds of rough and smooth surfaces. All-transparent adhesive has good light transmission, and the back has its own adhesive, which is convenient to paste and suitable for partition and beautification of glass windows. 8. All kinds of lamp box cloths: outer light cloth, inner light cloth, double-sided painted lamp cloth, PET with black double-spray, 1000D knife scraping outer light and dumb, 440G nettless knife scraping inner light, 600 flame-retardant inner dumb, grid cloth, JC550 black base cloth, 520 inner light and outer light, etc. What are the advertising materials? It depends on what industry your advertisement is in. Real estate includes loushu, folding pages, posters, publicity pages, DM direct mail, newspaper advertisements, exhibition boards and wall packaging. These are the most basic materials. If there are more details ... if you do promotional activities, the materials include some invitations, newsletters, building banners and road flag tickets. Posters .. These are all advertising materials. If you are the brand's annual customer, that's different. And the name is different. What are the materials for making billboards? Abstract: Advertising materials are the focus of attention in the process of advertising production and play a vital role in advertising, especially billboards. So what? Advertising materials are the focus of attention in the process of advertising production and play a vital role in the transmission of advertisements, especially billboards. So what? In the process of making billboards, advertising materials are an essential element. Outdoor lighting cloth, indoor lighting cloth and outdoor light box are the most commonly used advertising materials in China. Billboards, body advertisements, murals, signs, scaffolding covers, inflatable billboards, window display pictures, banners and posters, stage background, mobile graphic display, wedding photography, posters and posters, indoor display board advertisements, engineering and garden effect drawings, advertising display drawings, commercial and civil interior decoration, commercial file bags, digital photo albums, charts, banners, hangers, gummed trademarks and banners. Hebei advertising materials include: PP film: high gloss, bright color, high image resolution, good aging resistance and tensile strength, there are two kinds of matte and glossy; Cold-mounted film: PVC material, the main function is to protect the picture. Photographic paper: high gloss, bright color, high image resolution, good anti-aging effect, there are two kinds of matte and glossy; Self-adhesive (back adhesive): high gloss, bright color, high image resolution, self-adhesive on the back, easy to paste, matte and smooth; Back-spray light box: high gloss, bright color and high image resolution, which can better represent the polished picture, including matte and bright; Fully transparent film: good transparency, suitable for projection film, composite painting, transparent hanger, etc. There are two kinds: dumb face and glossy surface. ? Fully transparent adhesive: good transparency, self-adhesive on the back, easy to paste, suitable for partition and beautification of glass windows, there are two kinds of matte and smooth surfaces; Canvas: Canvas base material is adopted, which supports the reproduction and output of high-precision crude oil painting, and the image is non-reflective; Silk cloth: high gloss, bright colors, high image resolution, the picture has the luster of silk cloth, and there is no need to film; Gold foil: gold film effect, strong texture, suitable for special personalized needs of the picture, no need to film; Yin Bo: The effect of silver film is strong in texture, which is suitable for pictures with special personalized needs, and no film is needed. All the materials are needed. ? It is a focus problem that advertisers pay attention to. Today, with the rapid development of the advertising industry, this issue has been widely concerned. What materials are commonly used in advertisements? Common advertising materials mainly include folding pages, banners, KT boards, posters, car stickers, leaflets, brochures, Yi Labao, X-stands, DM leaflets, business cards, outdoor famous brands, bus bodies, DM leaflets, flags, and _ _.

1. Indoor material characteristics: inkjet materials are divided into indoor materials and outdoor materials according to the characteristics of ink raw materials;

1) Most materials are painted with inks of different compositions to form realistic painting effects of different colors; 2) Bright colors, high output precision and fine picture (the ink contains no glycerol molecules, so the picture is fine); 3) Poor sun resistance (the pigment component does not contain anti-ultraviolet components, so it cannot be exposed to the sun for a long time), and it generally needs to be painted (the paint is soluble in water, so it needs to be painted); 4) The most commonly used materials: back glue PP, back blowtorch 5) Mainly used indoors for several days or weeks. 2. Indoor material photographic paper should be used to hang flags and display racks.

1)_ 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 庀 3) Photographic paper produced by wood pulp is mostly used for portrait wedding photography products. In the field of advertising, photographic paper is being replaced by PP 4) When the customer does not specify the use of wood pulp photographic paper, use PP instead of photographic paper. 3. The indoor material PPPVC is used for hanging flags and display racks.

1) and wood pulp photographic paper are collectively referred to as photographic paper. When the customer does not specify the use of wood pulp photographic paper, use PPPVC instead of photographic paper. 2) Rigid PVC can be used to produce mesh booths. The application environment of indoor materials is similar to photographic paper, which is used to hang flags and display shelves. 2) Glazed film is like transparent colored glass on glass doors and windows, and laminated film is like frosted painting on frosted glass on glass doors and windows. 4. The indoor material glue PPPVC should be attached directly, and used in conjunction with the board to avoid damaging the surface.

1) direct self-pasting, beautification of indoor walls and external walls of buildings. 2) It is one of the most commonly used indoor advertising materials to be used with KD board or Chevrolet board to avoid surface damage. 5. The interior material lamp sheet is applied to the production of light boxes.

1) There must be glue behind the lamp, so that it can be directly attached to the acrylic board, or it can be clamped with two pieces of acrylic without glue. 2) The adhesive-backed lamp is difficult to remove from acrylic after long-term irradiation, which will damage the beauty of acrylic. 3) When the lamps are irradiated by light, they don't have to be contiguous, and the size should be considered in advance. Extended data:

Materials and advertising

An advertisement can upload multiple materials, and the same material can also be used by multiple different advertisements.

Available range

1. wedding photo studio, home improvement, architectural decoration, design institute, planning institute, product design center, bridge building, steam ultra-thin beauty: she is ultra-thin and ultra-light, with elegant appearance. Its thickness is generally less than 3CM, which is only about110 of the thickness of ordinary light boxes. Therefore, the space utilization rate is improved to the maximum extent, the environment is beautified, the transportation cost is saved, the installation procedure is simplified, and the application range is broadened. Especially elevators, public corridors, shopping malls, supermarkets, subways, stations and other environments that require strict space use are the most ideal places to use in ultra-thin light box.

2. Exhibition halls, museums, libraries, gymnasiums, art galleries, exhibition halls, opera houses, universities, middle schools, vocational schools, hospitals, banks, insurance, securities and other decoration and publicity projects.

3. Conference center, exhibition center, accreditation center, municipal engineering, department store, supermarket chain, shopping plaza, jewelry monopoly, cosmetics chain, beverage trade, tobacco and alcohol trade,

Fast food chain, drug chain, stationery center, boutique center, furniture center, home appliance wholesale, musical instrument monopoly and other advertising promotion projects.

4. Municipal plane lighting system, square floor lamp project, park attraction introduction project, local lantern festival project, community publicity column project, bus shelter project, bank self-service withdrawal project, telephone booth project, power emergency project, building exhibition project, airport passage project, subway station exit project, etc.

5._ Frequent dropping out of school, swallowing nettles, 1. Orders, 1. ⒉ ⒌ ⒌ ⒌ (4) (4) (2) (2) 93333

6. Home beautification, used as night light and living light.

Reference link: advertising materials-

What types of posters are there? There are many kinds of posters, big and small, which may add up to dozens or hundreds, so I won't explain them one by one today. I will choose a few common poster types to share with you! 1, commercial poster: refers to the commercial advertising poster used to promote goods or commercial services, for example, posting advertisements, leaflets, etc. All fall into this category. 2. Movie poster: refers to a poster form launched before the film is released, which is used to introduce or publicize the film, and it is more of a propaganda function to attract more audiences and attract more attention. 3. Recruitment poster: refers to the recruitment behavior of employers, institutions or individuals in order to expand their own careers and obtain more benefits. The above three types of posters are the most common and commonly used, I hope to help you!