The form of self-help is that there is no sales promotion. The label of full-time, self-help fitness and low-cost consumption corresponds to the ideal "internet-style" experience of national fitness anytime and anywhere.
In a data survey, 83% gym users prefer to join a 24-hour gym. An open gym will make consumers feel comfortable psychologically, make consumers less worried when arranging fitness plans, and even stimulate consumers who don't have enough fitness time and are unwilling to exercise.
The business hours of traditional gymnasiums are generally from 9 am to 9 pm 10. Different from ordinary gyms, 24-hour gyms can also be used by customers at other times. Generally, white-collar workers exercise around 8 o'clock, and the staff in the IT crowd, bars, restaurants and other service industries get off work later. At this time, if they want to exercise, a gym open 24 hours a day is their best choice.
Some netizens are not optimistic about the 24-hour gym, mainly focusing on the word "safety". Without staff, coaches and even other clients, in the event of sports injuries or accidents, there may be personal safety hazards due to lack of rescue.
From the perspective of traditional real estate and internet, the current 24-hour gym can hardly stand careful scrutiny.
Internet has solved the problem of channels and connections, but before the cost and profit of the 24-hour self-help fitness model itself are solved, the result brought by this model is still a bubble in the market.
The 24-hour gym seems simple, but in fact its technical threshold is much higher than the traditional commercial fitness model, and the invisible research and development costs and operational testing costs are high.