The expression form of propaganda film

There are two main types of promotional films, one is corporate image film, and the other is product introduction film. The former mainly integrates enterprise resources, unifies enterprise image and transmits enterprise information. It can promote the audience's understanding of the enterprise, enhance trust and bring business opportunities. The direct selling films of products mainly show the production process of products intuitively and vividly through on-site recording and three-dimensional animation, highlighting the functional characteristics and usage methods of products. So that consumers or distributors can have a deeper understanding of products and create a good sales environment.

Technical support needed to promote videos.

The appearance of a promotional film is closely related to various factors. Director group, photographer, lighting engineer, beautician, producer, prop group, photographic equipment (professional camera shooting, etc. ), auxiliary equipment (track, rocker arm, lamps and related props), clothing, professional recording and dubbing, three-dimensional animation, post-editing synthesis, special effects production, burning and so on. Any problems in this link will directly or indirectly affect the quality of the promotional film.

The lens application of propaganda film

How to establish an image and get a perfect display in the camera? This requires the overall image to be unified when shooting. For example, uniform personnel dress, uniform environmental style to be photographed, on-site layout, and good mental outlook of all employees, so as to establish a good corporate image in front of the public and make people feel the vitality and spirit of the enterprise.

If you want to show the scale and grandeur of the enterprise, you should use the perspective of vision, panorama and looking up. Wide field of vision, long depth of field, can well express the vast natural environment and atmosphere and express emotions. In terms of shooting angle, the combination of overhead shooting and overhead shooting, combined with the use of wide-angle lens, makes the picture more imposing, thus reflecting the comprehensive strength of the enterprise.

Post-production of promotional film

In the post-production of film and television, the use of special effects and background music will also add a lot of color to the feature film. Using three-dimensional production, the special effects of stunt synthesis run through the whole film, with unique forms of expression, highlighting its basic characteristics and profound implications. The picture is exquisite, magnificent and artistic. And relying on music to run through it, the exciting and magnificent symphony is magnificent and unique, which is an innovative model of image propaganda film.

The importance of propaganda film

With the increasing effect and technical content of promotional films, people's perspectives are constantly changing. As a promotional film, the development company must also continue to develop. No matter from the shooting technology, expression techniques or creativity, let us realize that society is constantly developing and people's concepts are constantly surpassing. In short, the development of society can not be separated from the promotion of promotional films.

Company promotional film planning scheme (2)

I. Project Name

Zhongrun Century Center promo

Second, the promotional film category:

Enterprise project publicity

Third, the publicity content:

The first part: the development course of Shandong Zhongrun Real Estate Co., Ltd.

1) The development course of Zhongrun and its influence on the city.

2) The influence of Zhongrun Century City on Jinan.

Part II: What are the advantages of Zhongrun Century City?

3) The location and transportation advantages of Zhongrun Century City.

4) General situation and unique architectural details of Zhongrun Century City.

5) Leading the world design team

6) Perfect combination of administration and commerce.

7) Carefully lay out the business district

The third part: the prospect and sales information of Zhongrun Century City project.

8) Imagine the future of Zhongrun Century City.

9) Sales information

Fourth, group-oriented:

Social mass

Five, advertising time length:

6 minutes

Sixth, creativity

Zhongrun is not only an architectural development company, but also synonymous with leading quality life, occupying spring city and influencing the world. "Zhongrun Quality" should be rooted in people's hearts and become the leader of the future urban quality life pattern of Qilu real estate industry.

It can be concluded that the success of this promotional film is more focused on leading people to realize Zhongrun's position and international vision in Qilu region through artistic and technical means, and what changes it will bring in future life, whether it is lifestyle change or life taste improvement. Finally, Zhongrun shows people's improvement in quality of life, thus realizing that Zhongrun brand is not only a real estate brand, but also a concept of quality of life and a leader of healthy fashion. This is the foothold of our planning and production of this publicity material, and also the starting point of creative thinking.

Seven, creative framework:

1, the duration of publicity materials: 4-8 minutes, about 6 minutes is appropriate, because it is too short to fully display the content, and too long will look sloppy.

2. Style orientation of publicity materials: atmospheric fashion, international vision and strong visual impact.

3. Elements: It consists of commentary, background sound, still pictures, dynamic images, subtitles and music.

4. Basic idea: According to the actual situation of this project, the whole film is divided into two parts.

Generally speaking, Zhongrun Century City Project is the main project, supplemented by Zhongrun Company's courses.

Zhongrun World City pays more attention to shaping the quality of life. Zhongrun World City interprets a life situation integrating business, residence and office by introducing location advantages, architectural details, perfect combination of design team and administrative office area, and careful layout of business circle, and leads a brand-new life pursuit from an international perspective!

The company introduces the determination and courage to pay more attention to the development process and industrial layout of Zhongrun and build an urban complex with urban spirit and cultural heritage! Leading the internationalization of quality of life!

5. Expression: MAYA, 3DMAX and post-special effects are used in the animation part, and virtual display lenses are used in some places to lead people to experience; Video shooting part DVW (Shandong highest level equipment) machine shooting material, lighting: professional news lights, iodine tungsten lamp, spotlight. Auxiliary equipment: wide-angle lens, track, rocker arm.

6. Production quality requirements: adopt A-class first-class company animation level (company animation level: a high-definition movie; B, TV level; C architectural animation level) to achieve a clear, moist, smooth playback effect, to meet the perfect performance of the characteristics of the case.

Eight, creative content:

Zhongrun Century City Opening Planning Case

Planning ideas:

Photo: From the distant outer space, we quickly approached the earth, and the blue earth first appeared in front of us.

Approaching quickly, through several clouds, the picture shows the satellite image of Asian plate, the satellite image of China map outline flashes and continues to approach, the star map of Shandong outline flashes and continues to approach, and the star map of Jinan outline flashes, and the aperture search is fixed at Zhongrun Century City and continues to approach. The ripple aperture of the third phase of Zhongrun Century City is constantly flashing, and the aperture is enlarged and feathered, forming the title of Zhongrun Century City Project. (Creativity is based on the matrix, which is very contemporary and visual. )

Background music: composed of mysterious musical elements.

Creative details

Structure: The whole title is divided into three parts.

Part I-→ Magnificent Chapter (Development Course of Shandong Zhongrun Real Estate Co., Ltd.)

Image: (aerial photography)

The vision shows the World City, OCT and CBD Century Plaza (refer to the information of Quancheng in the World). Three-dimensional computer makes a panoramic view of Jinan Century Square and Qingdao Trestle, and the dynamic lens shows the vision. (30 seconds)

Dubbing: Zhongrun Real Estate, a listed company and a leading enterprise in Qilu real estate industry, has built one masterpiece after another over the past ten years. From Jinan to Zibo, from Qingdao to Wendeng, whether it is the Century City and OCT that change the quality of urban life, the CBD Century Plaza that enhances the commercial image of the city, or the upcoming Jinan Century Center and Qingdao Trestle Project, the urban spirit is perfectly inherited in the building, and the traditional culture and innovative spirit are perfectly blended.

Screen: computer three-dimensional display combined with real shooting.

(Computer 3D) The panning lens entered the first phase project of Zhongrun Century City, and some astigmatism occurred in the old city and the new city, and the Second Ring Road and Jingshi Road grew out one by one.

Dubbing: Zhongrun Century City Phase I, the first international building complex of one million square meters in the east of Jinan, is located at the junction of the new city and the old city in the east, bordering the Second Ring Road and Jingshi Road in the south, occupying the forefront of the new economic circle in the east of Jinan. Zhongrun Century City has set a new benchmark for urban life and profoundly changed the quality of life in Jinan.

Screen: computer three-dimensional display combined with real shooting.

Photo: (Real shot) Cutting ceremony and signing ceremony of cooperation agreement for the first phase of Zhongrun Century City.

(3D computer production) The logo of Pacific Insurance, China Railway, Shenzhen Development, China Offshore Oil, China Petroleum, Baidu and Ginza Mall fly into the camera one by one and freeze for a few seconds, then quickly fly into the map marked with the icon of Zhongrun Century City.

With the completion of the first phase project of Zhongrun Century City and the improvement of commercial and residential business and policy soft environment, many Fortune 500 companies such as China Pacific Insurance, China Railway, Shenzhen Development, China Offshore Oil, China Petroleum, Baidu and Ginza Mall have fully settled in Zhongrun Century Plaza.

Picture: the scene of the rising sun set off by magnificent music,

Voice over: Now

Zhongrun Real Estate has gathered more than ten years of wisdom and experience.

Strive to build another urban complex-Zhongrun Century City Phase III Project

Part II-→ High-speed Passion (Advantages of Zhongrun Century City)

1, location traffic advantage (logo screen)

Picture: Real shot (daytime scene and night scene)

The major commercial streets in Jinan are full of traffic and people, and they are full of vitality and prosperity.

Dubbing: This year is the first year of the Twelfth Five-Year Plan, and the "Economic Circle of Provincial Capital Urban Agglomeration" is coming out. The development of Jinan metropolitan area has been comprehensively promoted. Jinan will no longer be the Jinan of Jinan, but the Jinan of the whole province. The economic effect of its CBD headquarters is increasingly apparent, and Zhongrun Century Center is in the leading position in the CBD central business administrative belt.

Photo: (3D computer production)

The computer makes a three-dimensional map, and marks the time and distance needed to run Century City to various places through the moving animation of arrows, which is clear and clear.

Dubbing: Zhongrun Century City is 3 minutes' drive from Olympic Sports Center and Government Affairs Center. It is only 20 minutes' drive from the international airport, Jinan Railway Station and coach station, and only 13 km from the longest expressway around the city in the east. Through Shidong Road, Second Ring Road and BRT, the transportation network extends in all directions. Take the tourist road, 15 minutes and drive into Qing Ji South Expressway.

2. Overview of Zhongrun Century Center (logo screen)

Photo: 3D computer production

Make a perspective three-dimensional picture of Zhongrun Century Center, and show several positions one by one with the shaking lens. When the position to be displayed enters the screen, the area becomes solid color and the data is marked.

Dubbing: not afraid of floating clouds, only at the highest level, creating a new landmark in the East.

Zhongrun Century Center consists of super high-rise buildings with a total height of 134.7 and a total height of 63 meters.

55 meters two high-rise business apartments.

The total construction area is about 1 19400 square meters.

The business office is about 76,300 square meters.

The commercial area is about1.1.2000 square meters.

The underground building area is about 3 1.900 square meters.

There are more than 600 parking spaces in all.

Photo: 3D computer production

The growth animation of the third phase of Zhongrun Century City is accompanied by the extended animation of the surrounding cities. ,

Dubbing: As the third phase of the first million square meters complex in eastern Jinan, Century Center not only occupies superior supporting resources in the old city, but also is the frontier of the eastern economic belt. Super-large-scale volume, international building quality, multi-format product portfolio and gathering world-class enterprises will have a decisive impact on the economic take-off in eastern Jinan and greatly change the urban commercial pattern of Jinan.

3. architectural style of zhongrun century center (logo screen)

Photo: 3D computer production

Select beautifully designed architectural pictures and use them to appear quickly, highlighting the concise and capable design style of Zhongrun Century Center.

Dubbing: Art deco facade style,

Create an eternal urban landscape

The overall facade style of the project is concise and capable, and it is further expanded on the basis of decorative art style. Using the changes of lines and window shapes, according to the proportional division principle of modern aesthetics, a firm and elegant vertical aesthetic feeling is created.

4. Elegant spatial layout of Zhongrun Century Center (logo screen)

Photo: 3D computer production

Walking in the space of Zhongrun Century Center, the unique design or the 360-degree display around the lens or the observation from far and near or the gaze of the stars holding the moon shows the beauty of elegance and wisdom in the soothing lens movement.

Zhongrun Century Center upgraded the fine decoration of the entrance lobby to the star standard, carefully selected wall-hung marble and floor materials, bright lighting arrangement, stone elevator door cover and leather interior, elevator floor and artistic ceiling in the lobby, showing the extraordinary style of luxury and elegance everywhere.

Landscape design is tailored according to the characteristics and requirements of commercial activities, and it is also meticulously crafted in terms of functional application and reasonable layout. It combines modern paving methods, vivid sculptures and a series of friendly and natural commercial leisure squares with green landscape, making the landscape smooth and natural and the environment pleasant.

The planned area of single floor is 1000- 1200m2. Frame-tube structure provides a higher safety level, higher area utilization rate and more flexible and reasonable regional division, which can be divided into spaces ranging from 35- 1000 square meters and can be used for living and working.

5. The unique design of Zhongrun Century Center (logo screen)

Photo: 3D computer production

Simulate the scene and simple action performance of each design story.

Dubbing: Zhongrun Century Center enjoys exclusive helipad, and strives to provide top-class transportation convenience and security for business people.

As the tallest building in the east of Jinan, Zhongrun Century Center strives for perfection in safety, and has set up refuge floors on 13 and 27th floors. Always put the owner's safety first.

The exterior wall of the first floor of Jinan-the whole building is made of Class A fireproof and thermal insulation materials (logo picture).

A, fire protection grade-class A nonflammable: 800 degrees open flame burns for a long time, nonflammable, and does not burn.

B, environmental performance-all raw materials are pure natural minerals. After testing, IRa=0.62 (GB ≤ 1.0) and Ir=0.90 (GB ≤ 1.0) are better than GB, and they are nontoxic and harmless.

C, waterproof performance-excellent waterproof performance, thermal insulation materials by matching FS-2 anti-pore waterproof agent treatment, hydrophobic rate can reach more than 96%.

D. Bonding and compressive strength performance-The binder is ordinary portland cement, with compressive strength of 1.0 MPa and high strength. The material of the insulation layer is similar to that of the wall, which is compatible with each other and organically combined to form a whole and firmly bonded.

E, no cracking, no hollowing-under the condition of temperature change, the thermal expansion coefficient of the insulation layer is almost the same as that of the building wall, and it has the anti-cracking technology of flexible stress release, no cracking and no hollowing.

Eight intelligent system? Safe and efficient (sign screen)

1) visual intercom system: realize all-round linkage between residents and management center, main gate fence machine and elevator control system, which is safe, convenient and worry-free;

2) Access control system: Contactless IC card access control is embedded in the intercom host of each residential unit, which is a part of the community card and used by the card;

3) Elevator control system: used in coordination with the intercom system and the card system of the community;

4) Closed-circuit monitoring system: 24-hour omni-directional monitoring system;

5) Parking management system: The underground garage is equipped with an IC card management system, which is a part of the community card.

6) Home security system: omni-directional infrared detector, one door magnet and two emergency help buttons for each household;

7) Voice data network system;

8) bulletin board system system: LED display screen is set at the entrance of the residential area to display the property information of the residential area in a scrolling way.

6. First-class design team

Picture: real shot

A group of foreign production teams met to discuss the scene team (logo screen)

Dubbing: American JY international team gathers global wisdom to serve Qilu. Zhongrun and American JY have the same architectural concept-architecture is a century-old project, and each building will have a long-term impact on the urban environment and social humanities. Understanding architectural design is a professional service, with the professional purpose of "striving for perfection and carefully creating high-quality products".

7. Unique administrative office area (sign screen)

Photo: 3D computer production

The picture presents a geographical map of Jinan's commercial office pattern, and highlights the status and influence scope of Zhongrun Century Center through retrieval.

Dubbing: Zhongrun Century Center faces Jingshi Road in the south and Shuiquan Road in the west. After nearly ten years' development, Yanshan East Zone on the Second Ring Road has become a link connecting quancheng road business circle, Honglou business circle, high-tech zone and Olympic Sports Zone.

Government Affairs Center, Olympic Sports Center, Cultural Center ... are all surrounded by stars, which have an increasingly strong radiation effect on the surrounding areas and even the whole east, and their influence on the eastern part of Jinan has far exceeded the geographical scope.

8. Yanshan Business Circle, Zhongrun Commercial Street-Another quancheng road in Jinan (logo screen)

Photo: 3D computer production

The picture shows the map around Zhongrun Century Center marked with red dots. Trademarks turn into the picture one by one, freeze for a few seconds, fly to the position on the map and become dots, shining.

Dubbing: The surrounding facilities of Zhongrun Century Center are perfect, with convenient catering, schooling, medical treatment, leisure and shopping conditions and complete living facilities.

First-class catering services: Sheraton Hotel, Jufulin Hotel, Shark's fin Palace, Nishi Hotel, Jingya Hotel, Heping Road Taoyuan Hotel, Zhenruyi Hotel and Tianwai Villa Hotel provide high-grade catering services.

Perfect educational resources: Shandong University, Shandong Normal University, Shandong Institute of Arts, Shandong Institute of Economics, Shandong Institute of Administration, Shandong Institute of Political Science and Law and other well-known universities are the areas with the strongest humanistic atmosphere in Jinan.

Rich shopping and leisure: Ginza Shopping Plaza, Ginza Home, 400 mu Yanshan Overpass Leisure and Fitness Plaza, Qianfo Mountain, Yanchi Mountain, Fohui Mountain, Jiangshuiquan and Panlong Mountain, which are over10,000 square meters, are densely surrounded.

Adequate medical care: Shandong Provincial Hospital, Armed Police Hospital, Provincial Maternal and Child Health Hospital, Qianfoshan Hospital, Provincial Hospital of Traditional Chinese Medicine and downtown hospital can provide all-round health protection.

Screen: browse and display the exquisite design of the business circle.

Dubbing: Every region has a top business circle, which is bound to be centered on its landmark buildings and top business centers. While building the business image window of Jinan, Zhongrun is also building a top business circle for the eastern part of Jinan.

The commercial skirt building of Zhongrun Century Center is positioned as a famous brand square. With humanized design concept and imaginative design thinking, the brand-new shopping concept of landscape commercial street is introduced, and commercial landscape corridors are opened up. Through careful grasp of shopping psychology, color vision, spatial form and architectural landscape, an artistic scene consumption center is built, which will create a richer and more vivid fashion and leisure experience for high-end commercial centers and create a comfortable and pleasant top shopping hall.

The third stage-→ looking forward to the future topic (logo screen)

Picture: A long-distance ship is sailing in the vast sea, and its whistle is loud and clear, heading for the distant ideal shore.

Dubbing: We have been working hard and struggling. We are always ready. In order to win the dream and glory of the peak of the real estate industry, we have accumulated the power to push the arrow full of bows. The horn ahead is loud and clear, and we will sail with full enthusiasm and high fighting spirit.

Photo: The last frame: "Zhongrun Century Center"

Sales Tel: * * * *

Dubbing "Zhongrun Century Center"

Sales Tel: * * * * * *

Nine, the project production process and construction period

1, scheme planning-creative script-scene drawing-animation production-dubbing-nonlinear editing-CD production

Production process: creativity, script writing, communication and determination, reaching cooperation intention, making detailed requirements on production equipment and film delivery date.

Shooting and editing, dubbing, special effects, and synthesizing finished products.

Determine the production plan.

From the date of signing the contract to the date of delivery of the film, both parties shall cooperate with the production process of the feature film in time.

Interview in the early stage, collect information, make the first draft and send it to customers for review.

According to Zhongrun's requirements and the content of the feature film, the company's director and camera director conducted preliminary interviews, collected relevant information, made the first draft of the copy, and sent it to Zhongrun for review.

Zhongrun examines the manuscript from the content and puts forward suggestions for revision until the copy is passed.

After the copy was passed, the company set up a special film crew, which made a scene survey in the early stage to further plan the director's shooting scene. It is necessary for Zhongrun to cooperate with the content and put forward clear layout requirements and time requirements.

The film crew includes: director, producer, cameraman, lighting engineer, makeup artist, field staff, post-editing, sound engineer and voice actor.

Release the lens script and feature film commentary, and submit it to Zhongrun for approval.

After the on-site investigation, the director will make artistic processing on the basis of the preliminary draft according to the actual situation, work out the commentary of story board and the feature film, and send it to Zhongrun for review.

Zhongrun reviewed the script and content of the shooting and signed it for approval.

Zhongrun reviews the script from the screen and puts forward suggestions for revision until the script is passed.

Before shooting.

According to the contract, the determined shooting equipment is used for pre-shooting.

The company can provide equipment:

Camera: professional DV, DVW, high-definition equipment, film.

Lighting: professional news lamp, iodine tungsten lamp, spotlight.

Auxiliary equipment: wide-angle lens, track, rocker arm, etc.

Post-editing.

The post-editor will post-produce the shooting content according to story board. There are four stages, and each stage will be sent to Zhongrun for review, so as to put forward suggestions for revision in time.

Initial cut: arrange the shooting material according to the content.

Fine cutting: on the basis of initial cutting, make fine special effects.

Dubbing: Invite famous hosts to dub the feature film.

Mix: Carefully select the music suitable for the theme of the feature film, and finally synthesize it with the dubbing of the commentary and the finely cut film.

Hair film, Zhongrun first instance.

Within the specified date, the porn will be handed over, and Zhongrun will conduct a preliminary review and propose amendments to the pictures.

Modify.

According to Zhongrun's opinion, the director made the final revision.

Make a movie.

Zhongrun's final review, one article. And provide different media according to the needs of Zhongrun.

2. Production cycle: 60 working days

X. Composition of production team:

One director, one cameraman, three MAYA team members, three MAX team members, two post-effects and one or two dubbing (determined according to dubbing needs).

Eleven, feature film cost budget:

Pre-creative planning: Yuan (planning book, commentary, split script)

Equipment: modeling, mapping, material, lighting: meta

Mid-animation production: post-synthesis: Yuan (art, dubbing, special effects subtitles)

Video shooting: Yuan

The above total production cost: preferential quotation:? Yuan dynasty (1206- 1368)