In terms of diet, culture, education, socialization, entertainment, games, clothing, ornaments, cosmetics and other consumption, the characteristics of college students' daily consumption are as follows:
First, the daily consumption of college students is mainly food consumption, with an average of 1072.08 yuan, accounting for 50.92%, and there is no obvious gender difference in the amount. It can be seen that at present, the daily living expenses of college students are mainly based on the survival needs of Maslow's hierarchy of needs, without high luxury consumption and frugality.
Secondly, the expenditure on clothing, ornaments and cosmetics occupies the second place in the consumption expenditure of college students, accounting for 16.8%. In terms of clothing, accessories and cosmetics, the average expenditure of girls is 469 yuan, which is slightly higher, accounting for 22.29% of the total expenditure. There is a big difference between different sexes, or the overall cost of living for girls is higher than that for boys. From the grade point of view, from freshman to junior, it can be seen from the data that the expenditure on clothing, accessories and cosmetics increases with the increase of grade. It can be concluded from the data that with the increase of age, the expansion of social circle and the comfort of living expenses, female college students will pay more attention to their clothes and appearance.
Third, according to the survey results, social, entertainment and game consumption have also become an important part of college students' consumption. The average expenditure on social activities, entertainment and games is 3 12.4 yuan, accounting for 14.8% of the living expenses. It is worth noting that girls spend a little more on socializing, entertainment and games than boys. It is difficult to distinguish the proportion of social entertainment expenditure and game expenditure, but the overall trend shows that girls' social needs are higher than boys'.
According to the survey data, most students choose the consumption mode of purchase, a relatively small number of students can choose the saving mode, and only a small number of students can choose the budget expenditure mode, which shows that the student group has the trend of impulsive consumption, irrational consumption behavior and preference for perceptual consumption. Although there are impulsive purchases, most students said they would not use micro-credit for consumption. For example, flower buds only account for about a quarter, which shows that most students have reservations about super-support, and their consumption psychology in this respect is more rational.
In the distribution of living expenses, the survey results show that the diversity of consumption structure, not only the necessary expenditure on diet, but also the expenditure on culture, education, social entertainment, clothing purchase and so on. Quite impressive. However, from the detailed data analysis of each expenditure, it is not difficult to see that students are still in a priority position in necessary consumption, and the proportion of unnecessary entertainment expenditure is not very high, indicating that students have a certain sense of saving.