A good name is a good start for the team. Just like a baby was born, his parents racked their brains and tried their best to give him a good name. I hope he will grow up healthily, be safe and all the best in the future. On the battlefield, we often see a certain knife company and a certain death squad, all of which have a resounding name. Just like a team in the industry now, an alliance. In the workplace abroad, there is an excellent team of professional managers active. There are 10 people in it, and the name is "Blue Number". Everyone has a nice name. Rambo Bay, Ranbo Rabbit, Ranbo Sirui, Rambo Fu, Ranbo Faef, Ranbo Secco, Ranbo Severn, Ranbo Aite, Lambona Ai, Rambo Beach. They are all excellent. Therefore, it is very important to give a good name, which will lay a solid foundation for the brand promotion of the team in the future.
Second, the number of people in a team.
The number of marketers in the sales elite team should not be too large, so being called "elite" is of course few but fine. Generally speaking, a small and medium-sized enterprise establishes a national excellent sales team with about 10 to 20 people. There are too many people, which can easily lead to various contradictions and have a great impact on team cohesion. There is a medium-sized food and beverage enterprise in China, with more than 200 sales managers and dozens of CEOs who do not cooperate with each other. The customers of enterprises have to wait a few days to get some samples from the factory, which is very inefficient. Many enterprises are inefficient, just because the organization is bloated, the team is huge, kicking things around, and no one makes decisions at critical moments, so they are passive everywhere and fail everywhere. The bureaucracy of small and medium-sized enterprises is absolutely unacceptable, and it is the competitive advantage of small and medium-sized enterprises to go into battle lightly.
Third, the soul in the team.
The soul of the team is also a leader and a very important and key person. First of all, he needs the unanimous approval of all members of the whole team. If you don't agree, the prestige and reputation of the soul in the team will be challenged, which is very unfavorable to the team. A good team should be relatively stable, so the key people here should be the best and most talented people in the industry. His reputation, reputation and knowledge should be widely recognized and he should be an influential figure. There is a very small enterprise that has hired a leader who has worked in the industry for nearly 20 years. This leader has been sincere to others all his life, and his rich industry experience has been welcomed and respected by many people. Soon, under his leadership, this small enterprise set up an excellent sales team, which soon made its products become the best in the industry and its sales performance was among the best.
Fourth, sincere unity.
In a good team, all team members have very similar attitudes and values, and all have the same hobbies, similar cultural knowledge level, academic background, personality and so on, so that all members have the same language and goals. Trust each other and be honest. There is a high-tech biochemical products company in a pioneer park for overseas students in China, which is composed of Dr. 12. Their usual work is English and their hobbies are chess masters. They are not only business partners and colleagues at work, but also brothers and sisters in life. When I visited this excellent company composed of 12 people, I found that the annual sales amounted to hundreds of millions. They are very modest and low-key, saying that our company has only one mind, that is, 12 small heads and only one pair of hands, consisting of 24 diligent hands. It can be seen that the unity of the company is very enviable.
Verbs (abbreviation of verb) support each other and keep consistent with the outside world.
Because it is a team, that is to say, a whole, everyone's honor and disgrace and * * *, tightly crowded together. If the group has problems and difficulties, or who is threatened by the outside world and is in danger, we should closely unite, cooperate with each other, actively support and achieve our goals. There is a large group company in China with an excellent sales team. When competitors offer attractive salaries to dig one or two people, they often fail. Because an excellent team is a whole organization. Even if one or two members are lost, it will not be greatly affected, and the members who leave the team will not play much role, but will be passive in their own career, so each member's support for the team as a whole is also the support for their own career. A foreign company hired a director with a high salary through headhunting. The director left the original team, just like a fish out of water. He alone can't support a strong sales network, lose his team and cooperation. The title of director also exists in name only, and talent itself has come to an end in his career. Here is a story about a senior manager leaving the team. In the early 1990s, a multinational food company came to Chinese mainland with a huge sum of money, set up factories and sales companies in Tianjin, Shenzhen, Guangzhou, Xiamen and Shanghai in China, and began to operate in the China market. The arrival of multinational companies has brought advanced management methods, as well as excellent sales elite teams tempered in overseas and China markets for a long time. They come from all over the world, with different languages, different skin colors, different knowledge structures, different cultural backgrounds and different ages, but they do have a clear goal to take root in the China market and make their products blossom everywhere in China.
Fast horse with saddle, excellent sales team, through high-altitude TV advertising, hollow hypermarket promotion, shining column display, bold landing, dealer investment promotion meeting, public welfare publicity, low-altitude thoroughfare intensive cultivation, consumer visits and surveys, relying on huge financial strength, the products quickly occupied the market in China, and the brand was rapidly promoted in the market. This excellent sales team of the company won the favor of entrepreneurs in the same industry and headhunters in the workplace. The last boss who started his own business in the south has grown from tens of thousands to hundreds of millions of sales a year. It was really difficult for him to control this fast-moving enterprise and decided to airborne senior talents. After many twists and turns, he offered a sky-high price and hired a senior outstanding talent whose annual salary is 20 times higher than that of the current professional manager.
This young Hong Kong man, who was born in a prestigious school and has rich market experience, left his team and came to this private enterprise in the south.
This outstanding talent quickly established a nationwide sales network, formulated an advanced sales and marketing management plan and implementation plan, and recruited some new sales staff. From business training to sales, he is alone, and he gradually feels overwhelmed. But the pursuit of career and the realization of managers' self-worth did not overwhelm him. However, when advanced culture and management met again in this private enterprise, this outstanding talent fell down, and all wisdom, scientific methods and modern business warfare skills were finally denied by the boss: they were all deceptive and useless. I don't want to be a brand, a service or a thankless job. What I want is to earn money every day. What kind of talent, besides high salary, can speak a foreign language is really the same thing. Yes, airborne talents have not brought remarkable achievements to enterprises. The management form and the new system have become waste, because the managers of the national offices are the boss's family, and no one cares. The marketing promotion fee was bought by the manager and the customer asked for a refund. The company agreed, the office manager disagreed, but the wholesale market fought with customers. The reason is simple, because a card on the mahjong table. The excellent professional manager had to re-plan his career.
It can be seen that the team is a whole organization, which is supported by multiple branches at the same time. The main body lacks one or two branches, so the kick will not be too big, and the living space without the main body branches is very limited.
Sixth, members are one in a hundred.
Because it is an elite sales team, the requirements for each member are very high. In particular, the new members of the team must be strictly examined, and their interpersonal skills, personality, work ability, knowledge level, life experience and even living habits must be clear. Members can only join after strict inspection. Let him realize that he should cherish this hard-won team qualification at the expense of joining this excellent team, so as to enhance the team's sense of honor and responsibility. It takes a lot of manpower, material resources and time to examine a member from his school report card in primary and secondary schools and his performance in all aspects of the school, which shows the importance of assessment. There is an old saying in China, one should know the root of it. This sentence is very correct.
Seven, team level
An excellent team should not have too many levels of management, generally speaking, it is single-level, that is, "straight-level" management. The team has clear plans and goals. Under the guidance of the soul leader, everyone will finish it together. As far as the national market is concerned, the levels are roughly divided as follows: National Director-General Manager of North and South Districts-Regional Manager-Regional Manager-City Manager. In fact, the management hierarchy of many domestic enterprises is very irregular, which is very easy to cause management confusion, especially for small and medium-sized enterprises.
Eight, the mutual communication of information
An excellent team must always keep the best-selling information. Every team member communicates with each other. Although we are in different places, we should always keep in touch. In the past, instant communication between teams has been bothering small and medium-sized enterprises, because communication between teams needs the support of high telephone charges ... A few years ago, the sales manager of a small and medium-sized enterprise had thousands or even tens of thousands of yuan a month. It is conceivable that such expenses are not feasible in enterprises. Nowadays, with the popularity of the Internet, it has brought good news to small and medium-sized enterprises. With online contact, information communication is not an obstacle. Instant information, opportunities and problems, research, discussion and problem solving, including financial support, are not big problems.
Nine. age distribution
For the elite team, the leader should not be too old or too young, and it is better to be a scholar, professor or celebrity aged 35-45. They have rich theoretical knowledge and practical experience, and they are intangible brand assets. The requirements for second-level personnel are 8 to 10 years of industry work experience and a certain level of management, generally around 28 to 33 years old, and third-level personnel are 25 to 33 years old. Because the age gap is not very big, often in the sales execution, the leader gives a hint or hint, and the lower-level personnel immediately get the message and the problem is solved.
X. Improving competitiveness
Every member of the team needs to keep learning and strive to improve themselves. Only the improvement of everyone can improve the quality and level of the whole team, improve the competitiveness of the whole team, and perish together with the enemy when threatened and competed by the outside world. Most multinational companies in China send many managers abroad for training and study every year. Many large domestic enterprises often send talents to various seminars, practical management classes and so on for further study. Therefore, improving the level of the team is to improve the competitiveness of the team.