In 2009, Anta Group obtained the trademark operation rights of Le Fei brand in Chinese mainland, China, Hongkong, China and Macau, China (only the result of commercial negotiations, excluding Taiwan Province Province, China, hereinafter referred to as China Lefei), and in 20 17, it obtained the trademark operation rights of Singapore.

After the acquisition, Le Fei products, sales, stars and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports.

In addition, Le Fei China adheres to the international operation strategy, keeps close contact with the global operation team in Le Fei, and has several overseas design centers around the world, so as to maximize the integration of global high-quality design resources. At the same time, it also imports Le Fei's global hot-selling products from abroad every year to meet the needs of domestic consumers.

The history of Philo:

The brand was founded in biella on 19 1 1, and has a history of nearly one hundred years. In 1970s, Le Fei cooperated with diversification strategy to expand sportswear business.

In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing Le Fei's positive attitude towards life and elegant sports art.

1972, Philo hired a Japanese designer to design a trademark for Philo. So the trademark with the letter F as the main element came out and was greatly appreciated by Philo's boss. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.