1. There is no service technical appraisal access institution in the national beauty industry, the service items are not standardized, the service quality is not guaranteed, the qualification names and technical names are confused, consumers can't correctly understand the products, and the legitimate interests can't be effectively guaranteed.
2. The integrity of the beauty industry is more prominent, social integrity is still at a low level, the integrity of the beauty industry lacks social and industry binding force, and the phenomenon of false propaganda and false speculation is more common, which has greatly damaged the interests of consumers, damaged the reputation of the industry and interfered with the normal market development order.
3. The management mode is single, the scale benefit is not obvious, the industry operation is opaque, and it is unable to cope with international competition.
At present, the beauty industry mainly relies on beauty salons as sales terminals to enter the consumer market. Other beauty places, such as fitness centers and rest clubs, have little effect and have no great influence. Owning a company
The beauty institutions with locking ability have obvious regional characteristics, and the beauty product sales terminal enterprises that can break through the boundaries and national boundaries and carry the banner of the beauty industry have not really formed. China beauty cosmetics industry access conditions are relatively low, so
The quality of the industry is uneven, which can no longer meet the needs of the rapid development of the industry, especially after modern high-tech technology penetrates into the beauty and cosmetics industry.
In addition, there is a lack of well-known beauty brands in China. The life span of most beauty salons is only three to five years, and the life span of most cosmetic brands does not exceed 10 years. So far, there is not a century-old shop or brand.
"Science and technology are the primary productive forces". In the tide of economic globalization, enterprises without science and technology will lack vitality. Modern technologies such as biochemistry, molecular biology, bionics and gene technology have been applied to beauty products in foreign beauty industry for a long time, and new technologies and varieties emerge one after another.
Forward-looking Industry Research Institute thinks that, looking at the development of China beauty industry in recent years, its own research results and patented technology are few except the limited introduction of products and equipment. Even in the field of traditional Chinese medicine beauty, due to the inherent limitations of traditional Chinese medicine,
A complete and systematic theory has not been formed in the field of beauty, and the beauty effect is difficult to define and quantify. The production scale and technology of products are relatively backward, and they lack competitiveness in the international market competition.