For consumers, many consumers do fitness cards on impulse. For example, when they gain weight after the Chinese New Year, they want to get a fitness card. When they see other people's eight abdominal muscles on the Internet, they want to get a fitness card. Every time they see their stomachs after dinner, they want to get a fitness card. But these short-lived ideas can't be the driving force of consumers' long-term movement. Because it takes a lot of perseverance to insist on going to the gym, many people will buy a bunch of equipment to go several times at the beginning of applying for a fitness card, and then use the gym as a place to take a shower and take pictures.
After that momentum has passed, many people will regret it After all, a fitness card costs at least thousands of dollars a year, and it is not worth spending a thousand dollars to use the treadmill several times. Many people also list fitness cards as? The most useless? Something.
After the introduction of this cooling-off period, it is good news for these people, so that they can clearly understand their needs during this period.
For the gym, this rule is undoubtedly a bolt from the blue for the gym. The salesperson finally broke the customer's psychological defense and let him place an order. As a result, he can get a refund after going home for a few days, which is equivalent to the duck flying. But this is a good time for the reform of the fitness industry.
Because in the past, customers only had the right to go to the gym after completing the card, and they had to buy classes, that is, secondary consumption, in order to get the guidance of professional teachers. After the introduction of this regulation, gyms should try their best to stimulate customers' interest in sports, that is, to give full play to the professional knowledge of gyms. Success will increase the interest of the whole people in sports, and failure will close down. From another point of view, pushing the gym industry backwards is also more standardized.
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