Rejection is everyone's nature. Even if your advertisement is well done, consumers will be skeptical and worry that the product will not be reliable in actual use and its efficacy will not reach the advertised effect.

Trust is the biggest problem between products and consumers, but the solution is not difficult. Many people use the method of "molding loyal users" to solve the trust problem, so the products favored by people should not have defects, thus reducing consumers' preparedness. In addition to this method, you can also find celebrity endorsements and use the testing of third-party institutions to prove your advantages.

2. Price problem

Many people will encounter this situation when shopping. When shopping, I find a favorite dress, but I am always afraid that it will be expensive, so I always like to compare prices on Taobao or other e-commerce platforms. According to this kind of psychology of consumers, Taobao later introduced the function of taking photos to find the same paragraph.

Just like some housewives always like to "shop around" when they go to the vegetable market to buy food, in fact, they are not worried about how much money they can save, but about losing money and not making the best choice.

Therefore, the solution is to create the impression that "if you don't buy now, you will suffer". For example, limited price reduction, full refund if you buy it, and so on. It can also create a feeling that products are snapped up by many people. Since everyone is robbing, it will definitely not suffer.

3. Image problem

Everyone loves face-saving, so many people are worried that they will lose the recognition of others or lose their image because they bought a certain product.

Before Coca-Cola introduced Diet Coke, it was difficult to promote it. Maybe diet coke is healthier, but more people are afraid that drinking diet coke in public will leave the impression that he really needs to lose weight.

Although many products have good efficacy, they are not welcomed by consumers because of their negative image. At this time, it is necessary to refer to some successful cases. For example, Xiaomi shaped the low price as "born for fever", and the gym never said "fitness is to lose weight", but "to have a better figure".

Therefore, before the product is launched, it is necessary to carefully measure whether the product will bring troubles to consumers or impose a negative image on consumers. If so, we need to find ways to reduce this burden for consumers before the transaction takes place.

4. Psychological problems

Many products consumers want to buy, but they don't meet their consumption habits. For example, is it too wasteful for me to buy such luxury consumer goods? Always playing online games, am I too degenerate? ……

If the product will give consumers such an impression, the common solution is to encourage them to enjoy and relax and reduce the psychological burden of consumers. For example, the slogan of Sanquan dumplings is "Eat something good", thus reducing the psychological burden of consumers' extravagant consumption.

The heart may not act immediately, even if all the selling points are conveyed to consumers in detail, which makes consumers extremely excited, they may give up buying behavior because they perceive the risk. Therefore, when marketing products, we must think carefully. Does my product avoid all the perceived risks of consumers?