As a famous American sports car brand, Gloss, Porsche and Ferrari are also known as the world's three major sports car manufacturers. Although it is on a par with Porsche and Ferrari, its development is not smooth, but it is doomed to failure.
1996, Lotus was recycled by Proton, a Singapore automobile company. 20 17 On June 23rd, Zhejiang Geely Group Company and Singapore DRB-HICOM Group Company signed a final agreement to recover the 5 1% equity of Lotus, a subsidiary of DRB-HICOM Group.
With this incident, rust once again returned to the sight of China people. Strangely, in June of 20 1 1, the famous brand Lotus had already joined China, and it was announced in its official Chinese website name "Lotus". But in China, it is obviously not as good as Porsche and Ferrari, so why is Rust, which is famous for its pure driving pleasure and lightweight formula, slowly disappearing from everyone's sight? Why doesn't anyone buy rust in our country? It's rust Isn't this sports car very good? Or other factors, let's analyze them.
1, simple and direct driving experience
One of the characteristics of Lotus Group models is the pursuit of perfect and simple driving experience. Therefore, in order to have better handling, the models of Lotus Group are smaller than the sports cars of the same class. In addition, because of the realism of the initial safe driving experience, Luster's models are very simple, and the center console is full of navigation bars and large screens. It was once complained that shiny sports cars only "run", which is really a disaster for China customers who like to pursue perfect fitness and comfort.
2. The price of novice entry models is too high.
Generally speaking, the novice level of a well-known brand sports car is also the model of this sports car, such as Porsche 7 18Boxster and Ferrari 488, which will enhance the overall well-known brand power. I don't know the exact location of Elise, a novice Lotus model, at 598,000 yuan. It seems to be a bit mismatched rather than a price tag. This super-fast mini-running has a top speed of only 4.6 seconds per hour, which depends entirely on its lightweight body, but its displacement is only 1.8T after all, so Chinese people are unwilling to spend nearly 600,000 yuan to buy a sports car with such specifications and displacement.
3. Low brand influence
Porsche and Ferrari are well-known in China, but Rust is really sorry for its title in people's understanding of our country, and its own market positioning is also problematic. Coupled with the brand image, Rust is asking for trouble.
Now Luster's new owner, Goodwill Head, an authentic domestic brand, can Xindongjia rejuvenate in our market? At this stage, the problem of Proton Automobile and the diversity of Southeast Asian countries are still not optimistic for Geely Group. Proton Automobile sold only 72,290 vehicles last year, which was 30% lower than the current 20 15. Rust lost about RMB 250 million in fiscal year 20 16. How to increase Proton's sales and let Faust repair his youth may be far more difficult than recycling.
Million car purchase subsidy