1, video content is messy: if your Tik Tok account is just for entertainment, you can post all kinds of content at will, shoot food today and share pets tomorrow. If you want to cash in later, remember to publish vertical video content. If the video content is messy, there will be no recommendation. According to Tik Tok's recommendation algorithm mechanism, the platform will automatically identify what kind of work you are, and label your account according to the identified type of work, so that your video can be realized accurately. If you post messy videos for a long time, Tik Tok will make a wrong judgment on your account, so there will be no broadcast volume.
2. Low account weight: Account weight is one of the important factors affecting video playback. The general platform will recommend higher accounts for the first time. This first recommendation determines whether your work will be seen or not, and whether it will be popular or not. There are three factors leading to weight loss: (1) frequent account switching of the same mobile phone; (2) Like other people's videos a lot; (3) frequently modifying personal information;
Third, illegal operation: in addition to publishing advertising information, malicious brushing, brushing powder, and copying videos are also reasons for account violations. There are many channels on the market to spend money to buy fans to buy likes. If you are lucky and not recognized by the platform, you will get high praise in the short term, but once recognized by the platform, your account will be directly blocked. Now there are more and more people buying praises, and the platform should improve the audit mechanism accordingly. In addition, the accounts you buy are generally accounts with low weight. If a large number of low-weight accounts are used to praise, it will naturally reduce the weight of your account. What we have to do is to create high-quality video content in a down-to-earth manner; Find the right customer location. As long as you violate the Tik Tok community self-discipline convention, including propagating wrong values, or violating key words, the title is inevitable. At present, only blue V-certified accounts can publish marketing advertisements in Tik Tok.
Fourth, the user portrait is inaccurate: what is the user portrait? We are engaged in product service in Tik Tok. What kind of people should we serve? Where are the main distribution areas of such people? This is a portrait of the user. Accurate user portraits can reduce operating time and cost. Accounts with inaccurate user portraits are very difficult to realize later. There are three reasons why it cannot be realized: (1) is not located; (2) The account category is not solid; (3) The content is not vertical.
Fifth, the video time is too long: the video shaking time is too long or too short, which is not conducive to the popularization of video. After the video is released, the platform review mechanism has an indicator of the completion rate of the work. This indicator is based on whether the video users you sent have finished watching it and how long they have watched it. If the video is not exciting enough, most people may leave directly after staying at 1 second. If the video completion rate reaches 30-40%, the platform will recommend it to you. So for many new numbers, the video time should not be too long. Sometimes, even if your content is of high quality, users don't have time to watch it at all, which affects the overall recommendation. It is suggested that the best time for vibrato video is 8- 13 seconds.
Marketing advertisement: Tik Tok Blue V is a logo after authentication. After authentication and identification, if advertising content is published, it will not be blocked. If ordinary accounts post content at will like them, the platform will not only give you a hot opportunity, but also directly seal your account.
Seven. Violation of video content: video appearance such as watermark, vulgarity, monotonous content, unclear video quality and so on. It is the reason why the video content is illegal and there is no recommendation. In addition, if the illegal video content is deleted, the platform will directly reduce your account weight.