Xiao er official reply
Dear, if Taobao shop sells your products without the authorization of your company, do you think it includes the following three situations:
Do not accept complaints of intellectual property infringement:
1. The problem that the complainant sells his products without the authorization of Taobao sellers (reflecting that Taobao sellers sell their products below their pricing) is not illegal and infringing according to the law, and our company has no right to deal with it.
2. If the complainant's trademark is still being accepted and the exclusive right to use the trademark has not been obtained, the complainant has no right to prohibit others from using the same or similar trademark as you.
3. Our company believes that if the product information released by the seller of Taobao is the product of the obligee, then the original logo of your product appearing on the product picture released by the seller and the seller's name for the product in the text description do not belong to the trademark infringement stipulated by relevant laws and regulations.
If the above cases of non-acceptance of infringement are not included, intellectual property complaints can be initiated in time. Please click here for details.
At present, the types of intellectual property accepted by Taobao include: trademark infringement complaints, patent infringement complaints, copyright and other infringement complaints.
How to control effectively?
At present, there are three main solutions, which I would like to share with you: 1. Copyright complaint: Anyone who steals the pictures of the company's official website, flagship store and offline promotional album is complained by copyright. The result is: 2 points will be deducted from the store, the product link will be deleted and the transaction will be cleared. 2. Trademark complaint: If the company's trademark logo is used in a prominent position on the baby's main picture or details page, the complaint will be made directly in the name of infringement of intellectual property rights. Processing result: Deduct 2 points from the store, delete the product link and clear the transaction. 3. Fake goods purchase appraisal: mainly for fake shops, buy corresponding products, and then issue fake goods appraisal reports and make complaints. Processing result: the store was deducted more than 12 points, the store was closed for 15 days, the link was deleted, and the transaction was cleared. Remarks: The above three complaint methods are commonly used by us; For different connections, we will adopt targeted complaints. For example, the methods that may be used in the later period include: scraping code complaints, false propaganda, false authorization, unfair competition and so on. Complaining is only the first step of control, and the second step is communication. If the dealer is willing to change the price, he can cancel the complaint. After all, the purpose of price control is not to crack down on distribution, but to control prices. The so-called harmony makes money. The third step is collection and distribution. For some high-quality shops, if the other party is willing to do distribution and sell at the brand price, then centralized distribution can kill two birds with one stone for the company. The above treatment methods can basically effectively deal with the shops selling in the name of company brand on Taobao, crack down on some shops selling fakes and maliciously competing at low prices, achieve a control effect, and establish a harmonious and stable e-commerce environment. There will be no conflict between online and offline, which can develop in both directions, and dealers will be more confident to represent your products.