In 2002 and 2003, Langshi series skin care products were rated as the leading brands in China market for two consecutive years.
In 2004, the company was selected as the "Top 500 Most Valuable Brands in China", ranking 48th, with a brand value of 9.552 billion yuan (over 65.438+000 billion yuan), becoming the only daily chemical brand among the top 654.38+000.
In 2004, Langshi Cosmetics obtained the qualification of national inspection-free products.
In 2004, at the annual Sino-French Cultural Conference, Longshi Cosmetics was presented as the only designated cosmetics in China to French President Jacques Chirac's wife bernadette.
In 2006, Longrich entered the top 500 enterprises in China.
In March 2007, Longrich invested160,000 USD to establish a research and development center in Long Island, new york, USA, to develop our health care products and cosmetics.
In 2007, the Chinese version of Forbes published "Top 100 Enterprises in China in 2007", and Langshi was the only enterprise of daily chemical products that entered the 100 list.
In 2008, Longrich won the exclusive naming right of the Young Singer TV Grand Prix again for 60 million yuan.
In 2008, Longrich was selected as one of the "Top 500 Quality Enterprises in China Trusted by Consumers in 2008".
On August 25th, 2008, after a three-year rigorous examination period, Xiang Lang Ritchie of the Ministry of Commerce issued a direct selling license, and the enterprise has legal direct selling qualification, which was published on the website of the Ministry of Commerce on July 22nd, 2009.
At the beginning of 2009, Longrich was named "Top Ten Brands of Customer Satisfaction in China".
In April 2009, Mei Jian Innovation Center of Longrich (Japan) was formally established in Kobe, Japan.
On September 24th, 2009, LaVida Group, Amway, Lenovo Group and Tsingtao Brewery were awarded the "Management Action" award by the 3rd Harvard Business Review. Langshi is the only national daily chemical enterprise among the 25 enterprises that have won this management honor.
On June 5438+065438+1 October1Sunday, 2009, the weekly World Chinese News published the annual list of world Chinese in the first half of 2009, and Xu Zhiwei, chairman and president of Longrich Company, was named as one of the top ten outstanding Chinese entrepreneurs in the world economy.
On 20 10, longrich sponsored Suzhou pavilion of Shanghai world Expo and became a strategic partner of Suzhou pavilion of Shanghai world Expo. In 2008 and 2009, Longrich brand won the title of "Top Ten Brands with National Customer Satisfaction" for two consecutive years. Longrich won the first 12 World Synchronized Swimming Competition and won a huge prize.
20111218 longrich's new logo was officially launched. The annual meeting of Langrich 20 1 1 "Global Strategy, Achieving Dreams" was held. Xu Zhiwei also solemnly announced the official launch of the "Changfu" global logo, which was officially launched on a global scale. The new logo symbolizes long-term wealth and vitality, which is more in line with international predictions in transliteration; Another new symbol interprets Longrich's culture and expresses Longrich's pursuit of creating a high-quality life and a bright future, as well as his determination to go global.
20 12 On February 26th, longrich, a leading Japanese daily chemical enterprise, held a signing ceremony with Life Password International Anti-aging Enterprise Group (Southeast Asia) in Kuala Lumpur, Malaysia to jointly develop the Southeast Asian market. On May 1 1, Jiangsu Longliqi Biotechnology Co., Ltd. and People's Daily signed a strategic cooperation alliance agreement in Beijing. Xu Zhiwei, Chairman and President of Jiangsu Longrui Biotechnology Co., Ltd. attended the signing ceremony.
The "Longrich" Cup women's basketball team of four countries preparing for the Olympic Games was unveiled at Suzhou Gymnasium. Longrich, a leading enterprise in the daily chemical industry in China, announced that it would invest10 million yuan to name the China women's basketball team and become the main sponsor of the national women's basketball team in China.
2012165438+125 October, Qiu Jinyun officially became the global president of longrich's customized marketing. Qiu Jinyun said that China is the second largest economy in the world, and China enterprises have begun to look overseas. For China enterprises, the key to success lies in their ability to adapt to overseas markets. In the process of revitalizing China's daily chemicals, health care and national direct sales, Longrich has embarked on a brand-new road to success.
2065438+On February 26th, 2003, Xu Zhiwei, Chairman and President of Longridge, signed an EMBA agreement with San Francisco University, St Mary's University and Fordham University. In 20 13 years, longrich will organize excellent dealers to go to San Francisco university, St. Mary's university and Fordham university for EMBA training in June, June, February and 20 14 years respectively, so as to improve personal management and professional skills.
In 20 12, the statistics of commodity sales in 20 1 1 China market sponsored by China Business Federation and China National Business Information Center showed that "the sales of similar products of Langruiqi Hand Cream ranked first in the national market in 201/year" and Langruiqi brand won the title of sales star.
On March 28th, 20 12, the "longrich Ai Jia eye foundation" was unveiled at Jiangsu longrich biotechnology co., ltd, and the "longrich Ai Jia eye foundation" was designed to help the socially disadvantaged groups, especially the poor children with strabismus and amblyopia. All funds raised by the Longrich Ai Jia Foundation will be used for the treatment and rehabilitation of strabismus and amblyopia children.
In 20 12, longrich took Jiangsu products all over Nanchang, Jiangxi, Zhengzhou, Henan, Jinan and Chongqing. With the help of this excellent platform, the high-quality products of Longrich will be given to thousands of households, so that more consumers can feel the brand power of Longrich's health and fashion. At the exhibition, Longrich booth took Ai Jia Life Store as the booth model, which comprehensively displayed Longrich's brand and product image, gave consumers a brand-new "Longrich impression" and attracted many consumers to come for consultation and negotiation.
20 12 in may, longrich officially signed a contract with China national women's basketball team and became the official sponsor of China national women's basketball team. Longrich has sponsored the National Trampoline Competition, the China-US Water Skiing Competition, the 10th National Games, the World Cup Synchronized Swimming Competition and the 20 12 China Badminton Club Super League.
20 12 On August 28th, on the occasion of the 26th anniversary celebration of LaVida Group, a national leading daily chemical enterprise, the Suzhou Creation Base of China Fine Arts Association was awarded the license in LaVida Group. Twenty-six old generals from * * * and China came to the headquarters of Longrich to celebrate the 26th anniversary with all the staff of Longrich, and 26 generals splashed ink to write praises for development.
20 12 10 3 1, the 6-day "Wonderful Life for You and Me * * *" 20 12 Longrich World Tour-Malaysia Elite Tourism Seminar * was successfully concluded. Nearly 500 Longrich family members from China, Malaysia, Singapore, Brunei, Indonesia, Thailand, Zznja, Cameroon, Ukraine and other countries attended the event. Malaysia Elite Tour is another overseas tour after the 20 12 Longrich World Tour-Italy-France Elite Tour.
2012165438+1October 1-8, longrich became the main sponsor of the third Taihu international road cycling race, joining hands with more than 30 outstanding international professional athletes and 10000 people in Jiangsu and Zhejiang provinces. Cai, a Hong Kong player from China, won the red jersey named longrich for eight days in a row (the overall personal score in Greater China Division was the first).
In 20 12, longrich invested 600 million yuan to build an "intelligent new factory" with an area of 60,000 square meters and a building area of 80,000 square meters, which accelerated the industrial transformation and production process upgrade and accelerated the internationalization strategy of longrich. Including 26,000 square meters of cosmetic purification workshop, fully automatic overhead warehouse of raw materials, materials and finished products, and automatic distribution system. Upgrade the existing facilities and equipment automatically and intelligently, build a cosmetics factory that meets GMPC standards and build a new biotechnology research and development base; Germany GEA homogeneous emulsifying pot, Britain Braun toothpaste emulsifying pot, Sweden Norton hose filling and sealing machine, Italy ACMA automatic shampoo production line, GEA online cleaning system, automatic mouthwash filling production line, liquid washing rapid production equipment and other high-end cosmetics production equipment were introduced.