For a high-level designer, designing a beautiful poster seems to be a piece of cake. But not everyone in life is a designer. How should ordinary people design posters?
1
Good posters have nothing to do with beautiful visual effects. A good poster is more like a good idea with a beautiful coat. Start your draft with a pencil and avoid using computers or social networking sites as a starting point. Try to draw some visual presentation effects under different ideas. When you have determined your idea, you can start your picture idea or the visual display effect of fonts. Using creativity to promote the expansion of visual elements often gets twice the result with half the effort!
2. Dare to try different materials.
3. Hand-painted
Try to stay away from computer work and thinking, and choose the best way to express your thoughts.
4. Different
If you want the public to notice your poster among the mountains of posters, you have to get used to making it different. For example, bright colors, patterns or high contrast can make the work stand out.
5. Start with the brand.
When you make a poster for a brand, deeply analyze the brand logo and try to understand the meaning and story behind the brand, and explore some elements that can be used in the poster layout. Integrate the brand logo into the poster as a whole to make your poster look different.
Step 6 be concise
People are flooded with a lot of visual images every day, so you must make sure that your poster can catch other people's eyes at the first time. Nobody asked you to explain your thoughts to everyone.
Template of Opening Activity Planning Scheme (5 in total)
In order to ensure the effectiveness of activities, it is often necessary to make an activity plan in advance, which is actually a written plan for the relevant factors of activities. So what problems should we pay attention to when making an activity plan? The following are five templates (in total) of the planning scheme for opening activities that I have compiled for you. Welcome everyone to learn from it, I hope it will help you.
Planning scheme for opening activities 1
I. Activity background:
In order to celebrate the opening of "Sin Chew International Fitness Club Wuwei Elite Club" and enhance its popularity and influence in Wuwei through this activity, this opening activity is specially held.
Second, the purpose of the activity:
① Expand the influence and popularity of "Sin Chew International Fitness Club Wuwei Elite Club" in Wuwei.
② Celebrate the opening of "Sin Chew International Fitness Club Wuwei Elite Club"
(3) Attract the attention of the target audience and achieve the final sales target.
Third, the target audience:
① White-collar workers and business people with high income and high consumption.
② Students who love sports and are curious and stay-at-home women.
Fourth, the overall strategy.
Verb (short for verb) is the theme of the activity.
"healthy and beautiful"
A graceful figure is no longer a woman's patent. In the new era, more and more "handsome guys" begin to pay attention to their muscle engineering, and their demands for sports are getting higher and higher. Exercise is not only an important way to shape a charming figure, but also an important way to achieve a charming face. It perfectly combines health and beauty with fitness, making people who exercise healthy, energetic, beautiful and attractive.
Sixth, the details of the incident.
(1) Opening Ceremony
1. Time: 9:18-11:00.
2. Venue: Wuweihui Square of Xingzhou International Fitness Club
3. Moderator: Tang Jing, host of anhui tv Entertainment Channel and president of Tang Jing Dance Art School.
4. Activities: Opening ceremony, leaders' speeches, investors' speeches, group headquarters speeches and performances.
5. Invited guests:
① Leaders of the Municipal Sports Bureau
② Relevant leaders of Wuwei County
③ Entertainment stars
6. Invite the media
① Chaohu TV Station
② Wuwei County TV Station
③ Xin 'an Evening News
7. Staffing
Project director: responsible for the arrangement of the whole event and the reception etiquette of VIPs. Miss: Responsible for welcoming guests and serving tea to the audience.
Photographer: responsible for the recording of the opening ceremony and the execution of the post-production site: responsible for the layout of the venue and the debugging of the equipment.
Transportation reception: mainly responsible for receiving VIPs, leaders and media to the venue.
8. Public participation
In order to expand the popularity and influence, more interested mobile people can watch the program.
Note: All invited media and guests should use invitation cards to show the sincerity and formality of Sin Chew International Fitness Club as an elite club.
(2) Appreciation Banquet
1, time: 1 1: 18- to be determined.
Venue: Ballroom of Wuwei Hotel
3. Moderator: Tang Jing, president of anhui tv Entertainment Channel Daxiang Tang Jing Dance Art School.
4. Activity content: investors thank you, singers sing, violins or saxophones play.
5. Invited guests:
① Provincial propagandist
② Relevant leaders of Wuwei County
③ Congratulations to the guests.
(4) Guests and performers
6. Invite the media
① Chaohu TV Station
② Wuwei County TV Station
③ Xin 'an Evening News
7. Staffing
Project director: responsible for reception and seating arrangement.
Moderator: Mainly responsible for the opening remarks of the reception and the program host during the reception.
Miss Etiquette: Mainly responsible for consulting and getting contracts.
Photographer: Responsible for recording, shooting and post-production of the whole audience.
Transportation reception: mainly responsible for receiving VIPs, leaders and related media to the thank-you reception venue.
Seven. Attention to the arrangement of activity personnel:
(1) The specific number of the above personnel depends on the situation of the company and the site.
(2) Photography is mainly done by media reporters, but it should also be recorded by internal personnel of the company for future internal communication.
(3) The reception of guests includes the personal reception of leaders and the reception of hostesses, who should be systematically trained before the activities.
(4) All materials shall be handled by special personnel.
⑤ All staff members wear work cards with uniform format.
Eight. Activity schedule
Overall activity planning
note:
(1) All staff members, dressing the, wear uniform work permits.
② The above dates are for reference only and can be adjusted according to the company's personnel situation and work convenience.
③ The design styles of all publicity materials are similar or unified.
Nine. Required materials and budget
In order to ensure the smooth progress of the activity, the activity process is compact and orderly, and the funds are operated reasonably, the materials and related budgets required for this activity are specially formulated. The specific materials and budget are as follows:
(1) Theme activity materials and budget:
note:
(1) The specific quantity and related budget specified in this activity planning can be reasonably changed after specific consultation between advertisers and advertising companies.
② Personnel training in the preparation period before the activity mainly refers to the comprehensive training of the whole activity, aiming at all employees and aiming at establishing a good corporate image.
(3) Performers' training is a special training for participating in the performance and related staff, aiming at ensuring the orderly performance.
(4) Other emergency expenses are included in the mobile expenses in Article (3).
(2) Thanks for the specific materials and budget of the banquet.
Note: Since many materials in the thank-you reception are the same as those in the theme activities, I will not elaborate here. The materials used in this reception are all included in the theme activities. These materials are as follows:
① Prepare relevant materials before the activity.
② Media invitation and host invitation
③ Miss Photography and Etiquette
④ Receiving vehicle
(3) Current expenses:
Yuan (8% of the total cost of the proposed maneuver-10%)
(4) Total expenditure of this budget: xx yuan.
X.summary
I wish the performance of this event a success and the expected effect is fully realized! The planning of this activity should be macro-conscious, and the actual practice can be appropriately adjusted according to the specific conditions of the activity.
Opening activity planning scheme 2
In order to welcome all students back to school, this supermarket has specially implemented this promotion activity to provide college students with all kinds of goods with good quality and low price, so that students can have a happy new semester.
I. Purpose of the event
1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and good reputation of campus supermarkets in the eyes of students.
2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and increase sales performance.
Second, the active object.
All college students and residents of the surrounding communities
Three. Time and place of activity
Time: March 20xx1—— March 20xx 10.
Location: in the campus supermarket
Fourth, the theme of the event
Enjoy ultra-low prices and make great achievements in the new semester.
Verb (abbreviation of verb) activity mode
1. During the activity, 100 people go to the supermarket every three days. Customers get a bottle of Kangshifu drink in the city, and a free hand cream is given when they spend all the time in 58 yuan. Full 78 yuan can get beautiful cups for free; Full 98 yuan can get an advanced mouse; Over 108 yuan can participate in the "shopping lottery" activities for free:
Grand prize: digital SLR camera (1);
First prize: supermarket 500 yuan shopping card (3 cards);
Second prize: one big plush toy, worth 200 yuan (5);
Third prize: a high-grade towel (20 people).
2. Price promotion: 30% off all necessities and 20% off food during the activity.
3. Purchase: Brand disassembly products and pajamas will be sold as promotional goods on March 3rd and 4th.
4. Purchase restriction, unpacking, paper extraction and laundry detergent are set as restricted goods. Because the price is self-made, each person is limited to 2 pieces.
Sixth, the way of advertising cooperation
1. Hang large banners at the event site to highlight the theme of the event, and set up an event information desk.
2. Arrange employees to post posters of supermarket promotion activities on campus display boards and dormitories.
3. Arrange workers to distribute leaflets on the only way for students to attend classes and finish classes.
4. Publish promotional advertisements in journals or newspapers on campus.
Seven, preliminary preparation
Personnel arrangement:
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be a certain number of order maintenance personnel on site.
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) emergency personnel. (generally, it is guidance. In case of intervention by government instinctive functional departments, it should be handled through public relations in time. )
Opening activity planning scheme 3
I. Significance of the activity
The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.
Second, the purpose of the activity
1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.
2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.
3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.
Third, the activity time
2065438+2009 XX XX
Fourth, the venue
XXX district children amusement park
Verb (short for verb) is the theme of the activity.
The opening of the children's playground is a great reward.
Sixth, preliminary preparation
(1) Publicity: the way and specific operation of pre-publicity.
1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.
2, community home promotion:
This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:
(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.
(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.
(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.
3. Distribute leaflets:
Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.
4. Newspapers with leaflets:
The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.
Release content:
A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).
B. Contents of preferential activities
C. Relevant information of the park, mainly cultural connotation.
D. Information about the participation mode of the lottery and the distribution of gifts.
Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.
Entrained media: ×× newspaper
Number of publications: × 10000 copies
5. SMS platform opening notice
It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.
6, city children's channel publicity
Can cooperate with local children's channels and radio stations for business promotion.
7. Advertising promotion of bus and taxi rear window glass.
8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.
9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.
(2) Layout of the opening venue:
1, outdoor layout
A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)
B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display * * grand opening of children's playground)
C, some colorful flags can be planted on the roadside of the park.
2, the layout of the entrance
A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;
B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of * * Children's Paradise".
3. Layout of the park
There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!
Step 4 arrange gifts
Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.
(3) Personnel arrangement for opening activities
1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).
2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).
3. Card and cashier (3 persons)
4. Maintain order in the park (2 persons)
5. Order maintenance outside the park (1 person)
6, outdoor personnel guidance (2 people) can assist other positions in time.
(4) Preparation of articles
1 2 doll (taking cartoon characters in recent popular cartoons as dolls)
2, prizes, lottery boxes, lottery tickets
3, customer information register, pen
4. Year card, season card, month card and happy card.
5. Small change
6, leaflets
7.balloons
8. Welcome
Seven, the opening process
At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;
Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;
9:00 salute, officially opened;
At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;
10:00 to start the lucky draw.
Eight. cost budgeting
1, publicity expenses
Step 2: Bonuses
3. Material cost
Step 4 provide funds
Nine, matters needing attention
1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.
2. On the opening day, the staff dressed up to show the standardized and professional management of the park.
Opening activity planning scheme 4
Purpose:
Create an opening atmosphere, gather people for opening, and publicize the new concept of "one-stop" shopping in xx supermarket.
Theme:
A good life starts from xx | Everyday Fair Price Sincerely Serve Family Shopping One-stop | Family Shopping One-stop Everyday Fair Price Good Life
Time:
65438+1October1-65438+1October 3 1
Activity content
I. Manufacturer's activities:
Supplier's promotion arrangement: (specific content has not yet been determined) such as:
1, Nestle's experience in free goods.
Activity time: 65438+1October 1-2.
Activity content:
Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Venue: 4x 1 m2
2. Danzi's off-site large-scale promotion
Activity time: 65438+12-4 October.
Activity content: Off-site lottery
Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Location:
3. The promotion of Bao Si in different places
Activity time: 65438+1October 4 -6.
Activity arrangement:
Relevant support: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Location:
Second, Mei Jie's own promotion arrangements:
(1) DM special promotion-16300 yuan (income 7500 yuan)
1, launched a series of limited buying activities of well-known brands, sensitive goods and ultra-low prices;
Launch special activities of about 120 SKU. -The purchasing department is in charge.
Crazy rush to buy goods: 4 pieces per day, 4x 5 = 20(SKU)- negative gross profit (post 10000 yuan).
Special offer: 50(SKU)- zero gross profit (50 yuan = 2500 yuan).
Brand goods: 50(SKU)- charged goods (charged 100 yuan = 5,000 yuan)
(II) Publicity Plan -XXX Follow-up -7 180 yuan (income 3,000 yuan)
1, broadcast media: Taining TV once;
Release date: 65438+February 65438+August-28th.
Content: Opening promotion advertisement, ultra-low price restricted goods (20SKU)
Soft advertisement and xx supermarket advertisement 1000 yuan
"xx Daily" reporter 200 yuan
2. Banner:
Banner along the street: 50 RMB 60x50=3000 Yuan (including industrial and commercial registration fee)
The content is as follows:
Supplier: China Avon Cosmetics Co., Ltd. congratulates xx Supermarket on its opening!
40 suppliers, each 100 yuan, 40x100 = 4,000 yuan.
Relevant units: Taining County Administration for Industry and Commerce congratulates xx Supermarket on its opening!
3. Balloon 10000- 3 days before opening (the operation assigns two employees to be responsible for inflation).
0.15x10000 =1500 yuan.
4. Self-adhesive advertisements on cars
Specification: 0.4x 0.2 = 0.08/ piece
Content: Please keep the carriage clean.
Family shopping, one-stop daily life, fair price and good life.
Quantity: 100 x0.08 square meter x50 yuan per square meter =400 yuan.
5, unit building adhesive advertising
Specification: 0. 12x0. 18=0.0 ...
Opening activity planning scheme 5
I. Purpose of the event
1. Gather popularity through opening activities, attract pedestrians to wait and see, form word-of-mouth publicity, achieve the effect of communication, and further expand the popularity and reputation of Jiajiazhi brand within a certain range.
2. Attract consumers into the store through activities, and strive to promote the purchase of consumers who patronize the store for the first time.
Second, publicity strategy.
1. Hang large outdoor advertisements or lamp post and light box advertisements on main streets, usually short-term advertisements, near new stores, mainly for opening. It is more appropriate to announce the opening time and surprise activities around 10 days before and after the opening.
2. One week before opening:
Distribute DM leaflets to residents in commercial concentrated areas, key blocks or residential quarters, mainly to convey the opening information and the contents of opening surprise activities, and stimulate consumers' participation and purchase desire;
(2) If conditions permit, you can find local powerful newspaper media to cooperate and publicize with leaflets;
(3) If funds permit, publicity should be carried out through the media and television.
3, three days before the opening:
Strengthen publicity, release opening information through SMS platform, place floating balloons around the business circle, hang opening celebration banners and banners on the adjacent streets and main roads of new stores, create an opening atmosphere, strengthen the stimulation to passers-by, and do a good job in preheating for the official opening.
4. On the opening day, you can hold a parade on the main street nearby to attract the attention of pedestrians and release opening information and activities.
5. One week after opening: Continue the enthusiasm when opening, and launch a new promotion plan according to local consumption habits to ensure passenger flow and sales.
Third, the activity project settings
1, opening ceremony.
2. Promotional activities.
Fourth, the activity site layout
1. Arch at the entrance of the new store, floating balloons, banners and vertical banners with appropriate specifications (hanging on the upper floor of the building where the new store is located).
2. A red carpet is laid along the street in front of the new store, with the length of x meters.
3. Place flowers for the opening ceremony on the left and right sides of the new store gate.
4. On the opening day, ensure that the new store has enough employees. Employees will wear well-known uniforms and stand on both sides of the door or at the entrance of the new store to greet the guests, follow them into the store, help them introduce and pack, and strive for one-on-one tracking (X days before opening).
5, audio, microphone equipment and debugging.
Verb (abbreviation of verb) opening ceremony process
Before X point: Now the layout is completed and the sound debugging is completed.
Ex-X: All the activists are here.
X-point to X-point: All participants, including the heads of various departments of the company, were present to coordinate the scene and enhance the popularity of the opening scene.
From point X to point X: drumming, playing military bands, attracting passers-by and creating popularity index.
X point to X point: the ceremony officially begins. General manager Lu briefly announced the opening ceremony and the lion dance performance. At the same time, leaders and guests can visit Jubao Store and begin to perform the traditional China program "Lion Dance Performance" with applause. In the performance, the lion gave a sentence (indicating that everyone knows the treasure shop and has a good business).
From X to X: After the event, the new store will open as usual, and continue to carry out on-site product sales, sales promotion activities (calling out promotional activities from time to time), preferential introduction of membership cards and other activities. In order to continue the shopping craze when Jubao Store opened, the promotion activities can be extended by X days, aiming at increasing the rate of entering the store and promoting sales.
Things to be prepared before the activity of intransitive verbs (in place x days before the activity)
1. Contact the arch, balloon and banner production company, communicate the release content, release time and price, and negotiate and sign the contract.
2. Design and production of DM leaflets, posters and other publicity materials.
3. If you need to publish an advertisement, contact the local outdoor media or TV, newspaper and media companies to communicate the content and price, and sign a contract.
4. Draw up the opening promotion plan, prepare opening gifts and prepare promotional gifts.
5. Contact the local lion dance performance team, communicate the performance time and price, and negotiate the signing.
8. Preparation of ribbon-cutting props (red ribbon, tray, scissors, white gloves).
6. Prepare the red carpet (rent or buy), purchase flower baskets for the opening of the new store and ensure that they arrive at the store normally on the opening day.
7, the host, leadership speech, media draft preparation.
8. Prepare the customer information card and file the customer information (for users who newly apply for membership cards during the opening period).
How to make a poster on a computer requires steps. First of all, you need a gadget or template. The template for promoting posters is easy to find in the design draft. Just search for the corresponding keywords or check the filter conditions:
There are many templates, but you must know which one suits you. For example, this template "Opening Nail Eyelash Poster":
Modifying the text in the poster template is not as difficult as you think. Just double-click the text, for example, double-click "New Store Opening Promotion" and change it to "New Store Opening Activities". Of course, if you need to modify the font, you can modify it through the menu bar on the right:
After the text is changed, the pictures will naturally keep up. How to change the picture? In fact, there are two methods, one is to double-click the picture directly to replace it, and the other is to click the picture and modify it according to the prompt in the menu bar on the right:
Of course, changing the QR code is exactly the same as changing the picture. You can try it yourself. It's very convenient and simple.
After the text and pictures are modified, the poster has actually been modified almost. If there are no other questions or requirements, you can save the download.