With the rapid development of society, the promotion of many activities at present depends on publicity. To promote weightlifting activities, we must pay attention to the objects and methods of publicity, and the methods must be innovative and targeted. I think there are the following methods for reference:

Online publicity. At present, the Internet has become an important tool to facilitate our lives. Especially with the rapid expansion and development of social software, short video platform and self-media platform in recent two years, it has become an efficient and convenient way to promote publicity by using Mutual Understanding Network. To promote weightlifting, we can make full use of the power of the Internet, such as Weibo, WeChat, short videos, self-media and other platforms, and constantly publicize the historical origin of weightlifting, some large-scale events and the deeds of related athletes. Then it is necessary to increase the public's awareness of this sport. Through the rapid spread and wide spread of the Internet, more people can understand the relevant knowledge of weightlifting, enhance their interest and attention, and of course, they can also contact big V, stars, public figures and so on. Traditional offline publicity. This requires relying on public institutions such as communities and schools to increase the publicity of the lifting of the ban. You can enter the community and campus by holding offline knowledge contests, presentations, posters and banners, so that more people can feel the charm of weightlifting and understand the history and development of weightlifting. According to different publicity targets, it is equally important to be targeted in the process of offline publicity. For example, the promotion of the elderly should consider their age and physiological particularity. For example, the size of civil servants should be considered in the text propaganda, the sound should be considered in the audio propaganda, and the age and acceptance of the students on the campus we enter should also be considered, so we must set up targeted copywriting, such as cartoons, animations, speeches, etc. Whether online publicity or offline publicity is adopted, the most fundamental thing to ensure the publicity effect is to continue publicity and increase the novelty and interest of the publicity content!