1. Maturity of local fitness market and consumption power of consumers. 2. The route of the club's future operation is certain, for example, whether it is a mass club or a mid-to-high-end (the price of the mass card is relatively cheap, the number of members is relatively large, and the club is required to have a relatively large area and more equipment. The quality of the instrument is not high. Being a high-end club in high school is relatively expensive and requires a higher level of service. The quality requirements for instruments are also higher. The geographical location of the club is very important. Pay attention to the site selection, and there should be enough parking spaces under the clubhouse. There are relatively many members in large clubs, and insufficient parking spaces will bring a lot of inconvenience to members. It is best to have a high-end main residential area and a large enough parking lot next to the clubhouse. 4. Before a big club starts, the manager and the person in charge of the club should be determined. The management of large-scale professional fitness clubs cannot be properly managed by club investors alone, and special personnel must be appointed to manage them. And the pre-training of club staff. The staff includes: coaches, members and internal service personnel. 5. The choice of equipment brand of fitness club is also very important, and several points should be paid attention to in the choice of equipment. Don't buy equipment with too good brand, because the brand of fitness equipment is good or bad, only the coach can understand, what matters is the quality of the equipment. The quality of equipment depends on its training effect and service life. An experienced professional coach can basically distinguish the quality of equipment. 6. The choice of club management mode. In Beijing, Shanghai and other large clubs, the management mode is divided into departments. Each department determines the management personnel. The coaching department should have a coach supervisor, a member supervisor and a lawyer supervisor. If necessary, you can identify a club management manager. 7. One thing is certain, how to promote the club well is directly related to the efficiency of return on investment. The publicity of a successful big club should be combined inside and outside. External words are planned by advertising companies, and internal words are the selection of coaches. For a new club, a coach is essential. When choosing a coach, we should be careful not to pay too much attention to the size of the coach. Excessive size will make fitness members conflict with each other, and the choice of age group is also very important. Choosing a relatively young coach is more energetic, and the coach must be a very United group. The age gap is large, which often causes inconvenience in communication. The coach's imagination is very important to the tourists' first impression. The departments of the club are determined as follows: a, the system department (management department) is responsible for the operation and management of the whole club; B. The Ministry of Internal Affairs is responsible for the internal affairs and financial management of the club; C. Aerobic coaches in the coaching department are divided into two categories: aerobic coaches and equipment coaches, which are responsible for the management of aerobic exercise in the club; D, the member department is responsible for the promotion and sales of club cards and the after-sales service of members; E. The services provided by members of the club service department include: front desk, and the bar needs service personnel. F. The Ministry of Health is responsible for the internal cleaning of the whole society, recruiting 1. The most important person in the club is the fitness instructor, which is divided into equipment and aerobic. At present, there are many people who are equipment coaches, but there are few professional coaches in practice. So if you want to recruit an equipment coach, make a few requirements. A. Having a coach certificate certified by a national or international professional certification body, at least indicating that the coach has received professional training. B, have more than two years working experience, or more than one year working experience in large-scale societies. Make sure you have enough experience. C, personal image will also have a great impact on the club. Computer operation ability is a must. 2, the membership department is responsible for sales, and pays great attention to the internal and external image. A, it is most important to have certain sales experience and good eloquence. B, it doesn't matter if you don't have fitness knowledge, you can accept the training of a coach. But it must be completed before the club opens. Member directors must have working experience in large-scale fitness clubs, so as to ensure that the problems encountered in the operation process can be effectively solved. 3. The front desk reception of the service department requires good image and high personal quality. Bar staff need to have some hotel management experience. The arrangement and implementation plan of the department is 1. The coaching department requires coaches to be responsible for the formulation of club rules and regulations, the management and maintenance plan of equipment, the process of member training services and the arrangement of training plans. How to arrange the equipment reasonably, how to place it, how to arrange the training and how to arrange the training plan reasonably. Work arrangement of coach and group class. 2. The member department requires the member supervisor to make a specific sales plan and arrange the work schedule. 3. Specific arrangements for the service department 4. The above matters need to be completed before the opening of the club, so the club needs to recruit the heads of various departments before the opening, because this will help the management to cooperate with the future work, personnel recruitment management and training. As a person, the positioning equipment coaches are mainly divided into several categories, namely 1, fitness coaches who have no certificates certified by professional institutions are mainly in good shape, 800- 1200 yuan; 2. Fitness instructors with professional organization certification, 1500 yuan; 3. Those with certificates certified by professional institutions shall work 7-8 hours a day, including duty time. If there is an increase, please calculate the hourly work cost and overtime pay according to your salary. The contents of the coach's work during working hours are as follows: First, check whether the equipment is damaged and whether the screws are loose. If yes, please register for maintenance and report to the coach supervisor. Take the initiative to give guidance when you have a fitness member. Please protect members when they are doing some actions that need protection. If there are no members who need guidance, patrol the field in the equipment. Pay attention to whether the members' training movements are correct, and give timely guidance and correction to the mistakes. The treatment of fitness coaches and supervisors is 1, 1, 800-2,500 yuan for those who have no coaching experience but have management ability, 2,500/3,000 yuan for those who have more than one year of coaching experience and good management experience, and 3,500/4,000 yuan for those who have many years of management experience and good management model. There are two main ways to manage instruments, one is to arrange the use of instruments, and the other is to maintain and care for instruments. For the management of service, how to arrange the training of fitness members and how to arrange coaches to guide fitness. Arrangements for group courses. Arrange members' training movements in a unified way and make fitness plan forms. Including the management of all fitness instructors. The salary of the group coach is 80- 120 yuan, which depends on the coach's personal ability. At present, people's moral consumption psychology is still in the state of enjoying leisure, and many people like to live a quiet life and be carefree. Therefore, health clubs should also be designed according to consumers' wishes, and the leisure index should be increased. Make it a modern fitness club integrating sports and leisure. The items that can be set are: 1. Equipment training is the most important point of a club and the key part of investment. Equipment is the club's hardware facilities, and fitness instructor is the club's software facilities, both of which are indispensable. The instrument is required to have a good use effect. 2. Group courses are a highlight of the club. What women value most is group courses. The more comprehensive the project, the more people it attracts. Aerobic aerobics, aerobic Latin, Pilates, Yoga, Spinning Bike, Taekwondo, Muay Thai, Sanda 3. We need a place to rest after exercise, so we can set up a larger leisure area in the club, which can be supplied internally. All kinds of drinks, fruit bowls, (cucumbers, apples, tomatoes, bananas, ...) all kinds of healthy fruits and fitness drinks can also be supplied. If you do it well, the profit will reach 200%-300%. A sportswear monopoly (including sportswear and sports shoes, Taekwondo clothes, fitness gloves and exercise towels) is actually like opening a leisure tea bar and a fitness club, but only two. 4. If funds permit, we can consider adding some new sports within the club, such as indoor rock climbing, squash and indoor basketball (half court is almost as big as squash court, and playing basketball in groups of three is also popular among consumers). Many people also invest in basketball and can organize activities. The overall planning of facilities includes clubs; 1, fitness equipment area, characterized by large area, good visual effect, height of more than 4 meters, good ventilation effect, it is best to automatically circulate air without opening the exhaust fan. The area requires 800 to 1000 square meters. 2. Gym, with an area of about 300-350 square meters and a height of over 280 cm. 3. Yoga room, characterized by quiet, relatively dark light, can be absolutely quiet without interference from other music. The area requirement is about 250-300 square meters. 4, budokan, there is not much demand for the characteristics of the location, just ventilation. The required area is 200-250 square meters. 5. It is best to choose the leisure area by the window. The interior should be simple but tasteful and comfortable. The area is about 350-400 square meters. 6. Spinning bike room, by the window, with an area of about 65,438+000 square meters. 7. Toilet and bathroom, with an area of about 300-400 square meters. 8. The overall office area is estimated to be about 3,000 square meters. The investment budget and cost recovery of the club determine the investment amount of the club. For example, what we want to do is a high-end fitness club, so our current market investment is estimated to be between 2 million and 3 million. Then investors are concerned about the efficiency of cost recovery, which is directly related to the positioning of the annual card. There will definitely be a preferential promotion period during the opening of the club. During the preferential period, our goal is to be popular. The more popular the club is, the smoother its future development will be. During the promotion period, the card price should be within 10% of the fixed-year card, because it is easy to reduce the card price and difficult to return the card. For example, the annual card is positioned around 2 180. Assuming that the investment is 2.5 million yuan, the promotion time of our club lasts for two months, and the performance to be achieved during the promotion period should be positioned as 300 annual cards. Then the first two months of activities can recover 400,000-500,000. Then, if there are 200 full members, do a good job in the management of sales staff. The monthly sales performance is set at 200,000-300,000. It is estimated that the cost can be recovered within one year without calculating the club's continuous funds. However, health clubs also have peaks and valleys, but installing central air conditioning inside can reduce the impact. Suppose our club opens in summer, then the water and electricity charges in summer are relatively expensive and the electricity consumption is relatively high, then our investment cost will increase. Therefore, the timing of the opening of the club is also very important. Try to choose a cooler season to start a business in order to do activities during the promotion period.