1, the rent of long-term rental apartments is generally 20% or 20% higher than that of similar individual houses around. The high rent of long-term rental apartments has a lot to do with the positioning of white-collar customers to some extent. From the tenant's point of view, the monthly income is above 6.5438+0.5 million yuan, but it is not sensitive to the apartment rental price. Therefore, it is not difficult to understand that the overall rent of long-term rental apartments is higher than that of similar rental houses, because they mainly face young white-collar workers who pay attention to the rental experience and have strong rent tolerance.
2. Brand apartments provide all kinds of software and hardware facilities, and the rented customers have also been screened, which is actually worth the money. The fine services provided by long-term rental apartments, such as butler service and free gym, all require costs, which are often valued by white-collar tenants.
3. Difficult to find a house, opaque price, high agency fee and no service are probably the pain points that most tenants have to face when renting a house. Some long-term rental apartments have no agency fees, no butler service and no public space, which has solved these pain points well, which has become an important reason why they are welcomed by tenants.
Although the price of long-term rental apartments is higher than the market, the premium is still acceptable by comprehensively comparing the environment and services.
Second, what is the "rental loan" for long-term rental apartments?
1. Rent loan is a kind of consumer credit business, generally.
Rent loan, also known as rental installment, is a personal consumption loan applied to banks and other financial institutions with the lessee as the borrower. The purpose of the loan is designated as the borrower renting the rented house.
The loan amount is often the total rent of the tenant 1 1 month, and the repayment method is equal principal and interest. In practice, the interest generated by tenant loans is often borne by long-term rental apartments, so tenants do not have to bear and pay interest, and their monthly repayment amount is equal to the monthly rent amount, that is, rental loans do not increase the rental cost of tenants. In addition, the guarantee method of rental loans often provides joint guarantee for the provider of rental housing, that is, long-term rental apartments.
2. Rent loan is a kind of consumer credit business with the purpose of extending service, which has its particularity.
Analyzing the transaction structure of rental loans has its particularity besides the attributes of general consumer credit products.
One is that the goods that borrowers (tenants) apply for loans from financial institutions for consumption are not tangible goods that can be taken away directly, but intangible goods, that is, housing rental services. Secondly, this intangible commodity is not consumed immediately after purchase, and the rental service needs to be provided continuously during the subsequent lease contract period, which is a deferred service commodity.
Third, the value of the lease loan.
The essence of finance is the allocation of funds in time and space, and rental loans have not deviated from this essence. A well-developed rental loan is of great value to tenants, long-term rental apartments and financial institutions.
1 is for tenants. In the absence of rental loan products, it is generally one pay three. Based on the average rental price in Hangzhou 1.800 yuan/month, the tenant needs to pay a one-time deposit plus three months' rent, totaling 7,200 yuan, and pay 5,400 yuan in subsequent quarters.
With the rental loan product, the tenant only needs to pay one month's deposit and one month's rent, totaling 3,600 yuan, and then pay 1.800 yuan every month. Tenants can easily realize monthly payment through this product, reducing the pressure of one-time payment, and the loan interest does not need to be borne by themselves, without increasing any cost.
This is a long-term serviced apartment. In the absence of rental loan products, we often adopt the lease method of one mortgage and three payments. A 12-month house rental business needs to be repaid in four installments, that is, 7200 yuan at the time of signing, 5400 yuan in the second quarter, 5400 yuan in the third quarter and 5400 yuan in the fourth quarter.
With the rental loan products, with the support of credit funds from financial institutions, you can get a one-month deposit and a one-month rent of 3,600 yuan on the day of signing the contract with the tenant, and a loan of 1 1 monthly rent19,800 yuan (often deducting the interest paid by long-term rental apartments) from financial institutions the next day.
It can be seen that through the rental loan products, although the long-term rental apartment bears part of the interest on its behalf, it realizes the rapid collection of future rent receivable and accelerates the cash flow.
3 is aimed at financial institutions. As mentioned above, the housing rental market is a trillion-dollar market, and consumer credit with rent as the target is also an important market opportunity for financial institutions. Compared with tangible goods such as 3C installment, it is easier to control risks through the installment of intangible services, because for borrowers, such goods cannot be taken away, moved or realized.
At the same time, the comprehensive yield of mainstream rental loans is about annualized 13%, which is not low for financial institutions. Considering the scenario, risks and benefits, rental loan is a good personal consumption credit product.
Fourth, the main risks of current rental loans
If 20 17 is the first year of the development of long-term rental apartments in China, then 20 18 is the risk exposure year of long-term rental apartments. At present, the main risks of rental loans are:
1. The tenant took out the rent loan without knowing it.
In order to pursue the "minimalist" and "insensitive" experience of the loan application process, some long-term rental apartments and financial institutions omit many notification and confirmation processes, which leads tenants to apply for rent loans without knowing it. Originally just an ordinary tenant, he unconsciously became a borrower of financial institutions when renting a house.
2. Rental loan funds flow out of the main business of long-term rental apartments.
Long-term rental apartments can collect future rent receivable quickly, in advance and effectively through the financial product of rent loan.
However, dissecting the basic profit model of long-term rental apartments, he also has a lot of future payables to spend, the most important of which is the rent paid to the owners, the cost of hard clothes, soft clothes and household appliances optimized for house decoration, and the salary of employees. However, some long-term rental apartments will use these future rents receivable in advance for other purposes, which has flowed out of the basic format of long-term rental apartments.
3. The financing leverage of individual long-term rental apartments is too large.
At present, the paid-in capital of individual long-term rental apartments in the market is low, but through the cross-use of products such as lease loans, rent receivable factoring, mortgage collection, decoration loans, etc., their financing leverage has been very huge, and multi-room financing and multi-head financing have occurred from time to time. Once the rental rate is reduced, or the continuity of any financial product is interrupted, the capital chain of the whole company may break at any time.
The tenant borrows money but has no room to rent, which has serious consequences.
Houses operated by long-term rental apartments are often acquired by the owners through leasing (charter relationship) or entrusted leasing (principal-agent relationship), and leasing this commodity is a service that cannot be taken away and needs to be provided continuously during the lease period, thus giving the owners the opportunity to clear the tenants and terminate the lease when there is a dispute with them.
In addition, the lease right of the same house is naturally inferior to the property right of the owner of the house, which also provides a greater possibility for the owner to directly dispute with the tenant by bypassing the long-term rental apartment.
This is also the worst result of several thunderous long-term rental apartments at present: tenants apply for loans from financial institutions, and long-term rental apartments quickly collect rents. However, due to excessive expansion or the outflow of main business, the rent was not paid to the owner in time, and the owner directly evicted the tenant, but the tenant assumed the debt but had no room to rent.