Seize the market segment
1, through daily life observation
Take this year's epidemic as an example. Many people are brushing boards, playing cards and bragging about their skills when they are isolated at home. People who are really alert have been looking for masks everywhere (of course, I don't encourage you to be black-hearted businessmen to sell goods. When the country is in trouble, every citizen should bear his own responsibility. Not making a fortune is the moral bottom line, but when it is difficult to find cover, reasonable and legal operation is to take responsibility. By the time you know it, the epidemic has subsided and people have made a lot of money.
Usually, you can find business opportunities from the following points:
Price: I believe many people have an experience when they visit Taobao: the things they like are too expensive, but the things they like are not cheap. You can often go to see those treasures with large collections but relatively expensive prices and relatively small turnover, and make a breakthrough in price.
Age: By default, it is aimed at the age groups with relatively small purchasing power, such as infants, middle-aged and elderly people. There used to be many electric toothbrushes, but all of them were designed for young and middle-aged people, and there were few electric toothbrushes for the elderly and infants.
Gender: There are many things that you think can only be used by men or women, so other parts are ignored, such as electronic cigarettes for women.
2. Find market segments through big data analysis of Taobao platform.
Taobao has two large databases, one is business and the other is Taobao business personnel.
Business, get the monthly turnover of 1 year, and make a K-line chart according to the turnover, and you can see which small categories have a skyrocketing trend, which is the blue ocean market segment of this category.
Business consultants, through the analysis of market search words, pay attention to the top 50 keywords every day and the market segments with less competition.
The specific operation is: open marketing tools-business personnel-market quotation-search word query.
To obtain keywords with less competition, you can use the formula: competition = search popularity * click rate * conversion rate/number of online products * 10000.
So I suggest that novices who don't know what to do when opening a Taobao shop can refer to the following aspects:
Stay-at-home mothers can share more parenting experiences and choose maternal and child products.
Fitness instructors can choose to share fitness skills, choose furniture and fitness equipment, fitness clothes and the like.
Travel experts, sharing world experience, shopping mall discount information, and choosing to buy globally.
If you are just an ordinary professional, share soul chicken soup and inspirational stories in the workplace, and choose something related to workplace office (professional clothes, image, office software).
The source of goods sold online is the foundation, and the selection of products in the early stage is very important. The next step is to learn the basic operation knowledge of online stores. I also started as a small seller and learned the basic knowledge of opening an online shop in the e-commerce knowledge network. I hope it helps you.