1, determinant

(1) The club's return on investment is based on the club's total investment, expected rate of return,

Member development forecast to determine the basic price of the annual card.

(2) refer to the price of the same club, and determine the price by investigating the price of the club with the same scale and service level.

③ Determine the price according to the characteristics of the club, such as excellent coaching team and special facilities.

Common price system

Domestic price system is divided into membership system and card system. At present, clubs generally adopt the card system.

Membership: You must pay a certain membership fee, and at the same time, your membership is limited.

Card system: The membership system prevailing in China in recent years is actually a card system.

Among them, the common settings of fitness cards are classified as follows:

Classification by time: monthly card, season card, semi-annual card, annual card, three-year card, five-year card, etc.

Classification by service period: (according to the service enjoyed and the length of validity): gold card, silver card, jade card, diamond card, etc.

Classification according to the peak period of site use: in order to make full use of it, it is divided into peak period cards, off-peak period cards, single number cards and double number cards.

At present, 1380 yuan is tentatively scheduled for half a year, and cash will be received for half a year. 1One year in 980 yuan, one year in cash, one year free. In order to attract more and wider customer groups, we can sign a cooperation agreement with a bank credit card center and name the card as:

XX special membership card, customers only need to pay 1 15 yuan per month (calculated by annual card 1380 yuan), which can effectively expand the customer base.

(B), the market positioning of fitness clubs

1. Determine the club's core customer base according to the club's software and hardware conditions and market conditions.

2. In the operation of the club, we should adhere to the consistency and operability of market positioning.

Be proactive, not follow others.

3. Don't compete on price, and explore the market based on price.

4. According to the market maturity, decide to develop and maintain the manpower input of members.

At present, health and beauty can only take the mid-range route first and gradually cultivate it into a high-end route.