The first paragraph: Subaru legacy
In fact, the overall sales volume of Subaru automobile brand in China is relatively small, but compared with the foresters under the group, Legacy is more prominent. As the accurate positioning of B-class cars, the market reference price is 20.48-24.78 million. Since the starting cost has already exceeded 200,000, the market price of this car needs to be higher than that of Toyota Camry, Honda Accord and other models, so many people think that the market price of this car is higher. The price of Legacy is actually not cheap, and it often sells for 204,800, because the overall equipment of this car is relatively high. For example, the whole system comes standard with full-time four-wheel drive, eight airbags, automatic seats, and constant temperature air conditioning with ambient temperature system zoning control, which obviously has already exceeded the middle level of flat cars. The cost of full-time four-wheel drive alone is enough to raise its market price, so the price of Legacy is not too high.
Subaru's well-known brand has always taken manipulation as its selling point, which means it is a good car. Full-time four-wheel drive and 2.5L level of opposed engine support, the center of gravity of Legacy is low, and the distribution of driving force is limited. The rear double wishbone suspension gives better turning support points. Although it is not a very distinctive car, it is definitely one of the best cars in its class. Honda Accord, which is just a fitness car, is a joke in front of the world. But it is obvious that the wheelbase of 2750mm has become the biggest shortcoming of this car. China customers are more optimistic about indoor space, so most customers in China are not interested in the brand advantages of Legacy, while its own shortcomings and advantages are the focus of attention of customers in China. The short-board products are in the middle of market demand, which also makes it a relatively unpopular car. However, if customers don't care too much about indoor space, Legacy is definitely a car worth starting with.
The second paragraph: Ford Taurus
In recent years, Ford's awareness in the China market has dropped sharply, which is caused by the ghost of a three-cylinder engine. The Ford Focus market, which can compete with Volkswagen LaVida in the public, is mainly popular, but it fell to the ground because of the three-cylinder machine. Although Ford Motor Company, a well-known brand, is becoming less and less popular in China, it does not necessarily damage Taurus' cognitive ability as a good car. As a B-class car, its precise positioning is slightly higher than that of Toyota Camry and Honda Accord, and it is at the same level as Buick LaCrosse. However, in terms of market sales, Taurus is not as good as LaCrosse, and it is still a "lacrosse that has fallen to the ground". The sales of LaCrosse are completely explosive. Why Taurus is not recognized by customers?
In fact, Taurus just lost to the interior design. The wheelbase of 2949mm has almost reached the level of BBA C-class cars, and the energy composition of 2.0T 8AT can exceed 100 in 8.5S In addition, the first-class seats in front, rear, left and right, the first row of double-layer soundproof glass windows and other high-end equipment are excellent in both riding experience and safe driving experience. The vehicle weight of 1.8 tons is stronger than that of 1.7 tons of LaCrosse. Unfortunately, it only means that the interior design lacks a sense of luxury. As a 200,000 B-class car, this level of customers actually have a certain pursuit of luxury functions, but the big screen of Taurus blocks every car interior, but it does not have a sense of luxury. On the contrary, it is exactly the same as the behavior of Volkswagen models such as Zotye Automobile and Cuobao. On the contrary, it looks a bit cheap, which leads to Taurus, which is so excellent in other aspects, being turned into a "niche car" by a large central control panel.